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ИТОГИ2018	
Sponsorship results of the WESG Ukraine Qualifiers 2018
Research by
RECAP2018 Ukraine Qualifiers
TITLE SPONSOR
OF THE TOURNAMENT
RESPONSIBLE FOR SELLING OF
SPONSOR INTEGRATION PACK-
AGES
newage. TEAM PROVIDED ESTIMATION OF
AUDIENCE CHARACTERISTICS & REACH OF SPONSOR’S ADS
TWITTER
YOUTUBE
VKFACEBOOK
TWITCH
TOURNAMENT WEBSITE
THIS PRESENTATION IS THE RESULT OF OUR RESEARCH BASED ON THE COLLECTED
DATA AND AGENCY EXPERTISE
DATA SOURCES:
PIXEL-BASED ADS
MEASUREMENT
OPEN SOURCES
RECAP2018 Ukraine Qualifiers
RECAP2018 Ukraine Qualifiers
average frequency
of user/tournament
interaction
RECAP2018 Ukraine Qualifiers
1400000USERS SAW SPONSORS ADS IN SOCIAL NETWORKS
PROMO VIDEO ON
FB & YOUTUBE
POSTS IN
FB, VK, TWITTER
BRANDED PAGES ON
SOCIAL NETWORKS
RECAP2018 Ukraine Qualifiers
500000USERS EXPOSED TO SPONSORS ADS VIA VIDEO ADS & STREAMING
STREAMS ON TWITCH RECORDINGS ON YOUTUBE
RECAP2018 Ukraine Qualifiers
MILLION
MINUTES OF
CONTENT
MINUTES PER
PERSON
33 18
RECAP2018 Ukraine Qualifiers
MAIN
AUDIENCE:
95%MALES
70%
AGE GROUP
18-34
RECAP2018 Ukraine Qualifiers
18-24
18-35 25-35
18-35
RECAP2018 Ukraine Qualifiers
STREAMING BY GAME POPULARITY: MAIN AUDIENCE OF
THE TOURNAMENT:
ADVINTEGRATION	
TITLE SPONSOR OF
THE TOURNAMENT
SPONSORS OF
WESG UKRAINE QUALIFIERS 2018
ADVINTEGRATION	
30MM
MINUTES
OF CONTENT INCLUDED
SPONSOR MATERIALS
ADVINTEGRATION
ADVINTEGRATION	
BROADCASTS MINUTESOF SPONSORS LOGOS
APPEARANCE PER BROADCAST
128 34
ADVINTEGRATION	
SPONSORSHIP
VIDEOS
COMMENTATOR
INTEGRATION
FOOTER DURING THE
BROADCAST
TYPES OF
SPONSORED
CONTENT4
1 1
12
BROADCASTS
128
ADVINTEGRATION	
IN-STREAM
VIDEO
SPONSORSHIP
ADVINTEGRATION	
IN-STREAM
VIDEO
SPONSORSHIP
ADVINTEGRATION	
IN-STREAM
VIDEO
SPONSORSHIP
ADVINTEGRATION	
IN-STREAM
VIDEO
SPONSORSHIP
ADVINTEGRATION	
INTEGRATION WITH
THE COMMENTATOR
ADVINTEGRATION	
LOGOS IN
THE FOOTER
ADVINTEGRATION	
LOGOS ON
STANDS
ADVINTEGRATION	
BUMPER
INBETWEEN
BROADCASTS
ADVINTEGRATION	
LOGO
APPEARENCE
DURING
STREAMING
ADVINTEGRATION	
LOGO
APPEARENCE
DURING
STREAMING
ADVINTEGRATION	
SPONSPOR
LOGOS IN
LEADERBOARD
ADVINTEGRATION	
MESSAGES
IN CHATS
ADVINTEGRATION	
SPONSORS
LOGO ON
MERCHANDISE
ADVINTEGRATION	
USERS WERE
EXPOSED TO
SPONSOR ADS
15,IN SOCIAL NETWORK
OVER
TIMES
ADVINTEGRATION	
SOCIAL MEDIA
POSTS
ADVINTEGRATION	
SOCIAL MEDIA
POSTS
ADVINTEGRATION	
PAGE ON
SOCIAL MEDIA
ADVINTEGRATION	
WEBSITE
PAGE
ADVINTEGRATION	
300EVENT
VISITORS
ADVINTEGRATION	
ON STAGE
PRODUCT
PLACEMENT
ADVINTEGRATION	
GAME ZONE
PRODUCT
PLACEMENT
ADVINTEGRATION	
GAME ZONE
PRODUCT
PLACEMENT
ADVINTEGRATION	
GAME ZONE
PRODUCT
PLACEMENT
ADVINTEGRATION	
GAME ZONE
PRODUCT
PLACEMENT
ADVINTEGRATION	
GAME ZONE
PRODUCT
PLACEMENT
IT’S ONLY BEGINNING...

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