This document provides advice from Elena Grebennikova on how to avoid startup failures. It includes tips on developing marketing strategy, managing different sales channels, setting SMART goals for teams, and conducting SWOT and target market analyses. Examples of successful startups like CROCS and BS by Timati are discussed, highlighting how they created new niches and loyal customer bases through innovative products and brand missions. The key advice is to carefully consider your product, target market, costs, budget, team, and to never give up while also staying pragmatic.