3 giorni di formazione in aula a Roma (presso l'Hotel Regent****) e Milano (presso le sale Spaziper) per parlare di Social Media Marketing, Facebook Marketing, Campagne di comunicazione online e Wordpress!
Special partner Fotolia!
IN THIS SUMMARY
Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In …And the Clients Went Wild!, Maribeth Kuzmeski describes how businesses can communicate the benefits of their products or services to customers, as well as build trust and credibility in their brands. She illustrates in detail how marketing can create “a compelling message for an offering that clients will buy and then won’t be able to stop talking about.” Her ultimate goal is to provide a blueprint for growing a loyal customer base and increasing sales.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/and-clients-went-wild
Strategic view on rosin supply - demand cycles and the impact on speculationPetrofer AG
In this paper, historic gum rosin price development will be discussed followed by the actual market situation and its price volatility vs. supply capacities and availability, whereas volatility will not decrease but rather further increase in the future. Following the market development and buying, one’s short term needs should avoid larger losses on speculation. The purchasing of raw material is a strategic act which has to be linked very closely with a consistent risk management, and risk management always has the target of avoiding losses.
3 giorni di formazione in aula a Roma (presso l'Hotel Regent****) e Milano (presso le sale Spaziper) per parlare di Social Media Marketing, Facebook Marketing, Campagne di comunicazione online e Wordpress!
Special partner Fotolia!
IN THIS SUMMARY
Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In …And the Clients Went Wild!, Maribeth Kuzmeski describes how businesses can communicate the benefits of their products or services to customers, as well as build trust and credibility in their brands. She illustrates in detail how marketing can create “a compelling message for an offering that clients will buy and then won’t be able to stop talking about.” Her ultimate goal is to provide a blueprint for growing a loyal customer base and increasing sales.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/and-clients-went-wild
Strategic view on rosin supply - demand cycles and the impact on speculationPetrofer AG
In this paper, historic gum rosin price development will be discussed followed by the actual market situation and its price volatility vs. supply capacities and availability, whereas volatility will not decrease but rather further increase in the future. Following the market development and buying, one’s short term needs should avoid larger losses on speculation. The purchasing of raw material is a strategic act which has to be linked very closely with a consistent risk management, and risk management always has the target of avoiding losses.
Selling Blue Elephants is about a single concept, the process of Rule Developing Experimentation, or RDE. The text divides the concept into several sections that examine real-life scenarios, the applications of RDE on product development and graphic design, and the use of the process in areas like technology and politics.
Despite these varying topics, the chapters follow a similar structure. Each uses specific examples, then goes into greater detail. The chapters are split frequently into headings, including frequent sides into the history or technology behind a certain topic. The text also uses a variety of charts to show the results of RDE tests. Readers should be aware that the book deals with an experimentation process; much of the information is data on test results. The charts and alternative explanations are designed to make the process easier to understand.
As the text continues, it begins to deal with more abstract concepts, such as the political use of RDE to analyze public concerns, and the use of RDE to study emerging nations and the stock market. The text ends with a brief epilogue and an index for the variety of terms used and businesses discussed.
Strategizing Communication in a (Social) Networked World
Neville Hobson (NevilleHobson) - Against the backdrop of changing behaviours in our society and shifting climates of trust, Neville Hobson takes you on a tour of the social media ecosystem to help make sense of it all for you and your organization.
Sosiaalinen media johtamisen tukena - taustakartoitus ja -tutkimusJarno M. Koponen
Sitran julkishallinnon johtamisen kehittämisohjelma. Suunnittelu- ja tutkimusprojekti, Taideteollinen korkeakoulu, Media Lab.
Tutkimuksessa kartoitetaan ja suunnitellaan sosiaalisen median (ja muiden digitaalisten ympäristöjen) luovia käyttötapoja osana julkishallinnon johtamisen ja viestinnän kehittämistä.
Lisää aiheesta Johtoajatus-blogissa: http://johtoajatus.blogspot.com/
Introduzione allo Smart Working/Learning (Kinsugi Edition)
Slides dedicate al webinar: https://youtu.be/dbO4BNLX51M
Articolo di supporto: https://www.linkedin.com/pulse/introduzione-allo-smart-workinglearning-kinsugi-edition-massimo-nava
Versione navigabile: http://www.xmind.net/m/KL5EZ2
Selling Blue Elephants is about a single concept, the process of Rule Developing Experimentation, or RDE. The text divides the concept into several sections that examine real-life scenarios, the applications of RDE on product development and graphic design, and the use of the process in areas like technology and politics.
Despite these varying topics, the chapters follow a similar structure. Each uses specific examples, then goes into greater detail. The chapters are split frequently into headings, including frequent sides into the history or technology behind a certain topic. The text also uses a variety of charts to show the results of RDE tests. Readers should be aware that the book deals with an experimentation process; much of the information is data on test results. The charts and alternative explanations are designed to make the process easier to understand.
As the text continues, it begins to deal with more abstract concepts, such as the political use of RDE to analyze public concerns, and the use of RDE to study emerging nations and the stock market. The text ends with a brief epilogue and an index for the variety of terms used and businesses discussed.
Strategizing Communication in a (Social) Networked World
Neville Hobson (NevilleHobson) - Against the backdrop of changing behaviours in our society and shifting climates of trust, Neville Hobson takes you on a tour of the social media ecosystem to help make sense of it all for you and your organization.
Sosiaalinen media johtamisen tukena - taustakartoitus ja -tutkimusJarno M. Koponen
Sitran julkishallinnon johtamisen kehittämisohjelma. Suunnittelu- ja tutkimusprojekti, Taideteollinen korkeakoulu, Media Lab.
Tutkimuksessa kartoitetaan ja suunnitellaan sosiaalisen median (ja muiden digitaalisten ympäristöjen) luovia käyttötapoja osana julkishallinnon johtamisen ja viestinnän kehittämistä.
Lisää aiheesta Johtoajatus-blogissa: http://johtoajatus.blogspot.com/
Introduzione allo Smart Working/Learning (Kinsugi Edition)
Slides dedicate al webinar: https://youtu.be/dbO4BNLX51M
Articolo di supporto: https://www.linkedin.com/pulse/introduzione-allo-smart-workinglearning-kinsugi-edition-massimo-nava
Versione navigabile: http://www.xmind.net/m/KL5EZ2
Infografica scaricabile/stampabile (contenuti vettoriali).
Mappa illustrativa delle dinamiche essenziali del Web e dei Social Media.
Abstract dei corsi professionali di Artlandis
Artlandis’ Social Wall: https://about.me/artlandis
Mappa schematica di orientamento alla gestione delle licenze d'uso.
Cosa si intende per "Licenza d'uso" di una risorsa scaricata o acquistata?
Come si definiscono i limiti ed i vincoli associati ad ogni risorsa di cui ci si dota per lo sviluppo dei progetti? Che differenza c'è tra le licenze standard e le Creative Commons? Sai cosa si intende per "FairUse"?
Proviamo a chiarirci le idee.
L'infografica è parte integrante dell'articolo di riferimento sul blog Zooppa: : https://blog.zooppa.com/it/2018/10/guida-alle-licenze-uso/
E del webinar disponibile su Youtube in coda alle slides.
Modello esemplificativo dell'intervista semplice preliminare dedicata al Cliente.
Il file è in formato word liberamente scaricabile e personalizzabile.
(Abstract dal corso Social Media Marketing)
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Licenza: CC0
https://creativecommons.org/publicdomain/zero/1.0/deed.it
Abstract del corso "Nuove Strategie per professionalità non regolamentate".
Matrice essenziale di riferimento per lo Storytelling (in chiave Personal Brand) dedicato alla strategia digitale e concetti chiave.
Slides di supporto agli speech:
"I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n°4/2013" (marzo 2018)
"Skills and Job - Lavorare nel web, I nuovi profili professionali" (Aprile 2018)
Strategy, Stories & The Pitch - slides dello speech dedicato al Creativity Day di Reggio Emilia.
Formati, contenuti e indicazioni utili a generare nuovi livelli di coinvolgimento e di gestione del "racconto strategico".
Info evento: http://www.creativityday.it/
Visual Storytelling: piattaforme, strumenti ed applicazioni - Slides ed estratto video del webinar sviluppato per Ninja Adademy, in collaborazione con Adobe Stock
Il webinar è disponibile ondemand a questa pagina: https://www.ninjacademy.it/corso/piattaforme-strumenti-applicazioni-visual-storytelling/
Gamification & Advertgames - slides del workshop del 3 dicembre tenutosi presso la RomeurAcademy
Teoria, pratica, strumenti e casi studio per un approccio strategico essenziale, destinato a coinvolgere gli utenti online e comunicare in modo emozionale, efficace e divertente.
Link Library: http://medium.com/@artlandis
Presentazione delle 3 importanti novità di Adobe Stock: ricerca per immagini, dei Mockup e Template (raggiungibili anche dall’interfaccia di Ps e Ill) e dei contenuti 3D destinati a Project Felix.
Le novità dal Blog Adobe Stock Italia: http://blogs.adobe.com/creative/it/adobe-stock-espande-il-marketplace-e-aggiorna-gli-strumenti-di-ricerca/