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Working Together to Build Trust in Public Health
- 1. Working Together toBuild Trust in Public Health MONDAY, NOVEMBER 18 12:30 – 2:00 pm ET / 9:30 – 11:00 am PT This webinar is being recorded. The recording and slides will be available on publichealthcollaborative.org this week. All attendees are automatically muted upon entry.
- 2. Download the Latest Resourcefrom PHCC
- 3. Closed Captioning If you’dlike to use closed captions: Hover over the “More” button or the “Interpretation” button on the bottom of your Zoom screen. ● Live closed captioning is being provided by AI Media.
- 4. Meet Today’s Experts SarahBounse Program Officer de Beaumont Foundation Ameena Batada Public Health Professor University of North Carolina Asheville Katy Evans Senior Program Officer de Beaumont Foundation Andy Wessel Community Health Planner Douglas County Health Department
- 5. Community-Engaged Public Health Communication AmeenaBatada Working Together to Build Trust in Public Health November 18, 2024
- 6. Family Teachers, Colleagues, Students Partners Sources (onslides) Graphics (Canva, thenounproject) PHCC Panel Team and Speakers YOU! Acknowledgments
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- 8. Some Tensions in Community-Engaged Health Communication Startingto Build Relationships Power Dynamics Urgency of Our Work How We Talk About Communities Who is a Health Communicator? SHARING OUR WORK DOING OUR WORK
- 9. Who is aHealth Communicator?
- 10. Who is aHealth Communicator? Storytelling: Health communication is a Team Effort
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- 12. Look for Alignment JoinCommunity Efforts Stay in Contact Storytelling: Health communication partnerships as a Journey
- 13. Power Over vsPower With • Invite contributions and feedback throughout process • Be as transparent as possible about process and available resources • Offer compensation for time spent when their position doesn’t fund it • Storytelling: Your org/office featured in community-driven media https://humanimpact.org Decisions and decision- making processes about resources, activities, and outcomes are determined by agency/organization and may be opaque or obscured.
- 14. Urgency of Our Work •Learn Partners’ Priorities & Timelines • Prioritize responding to partners • Stay in Contact - Share news and opportunities throughout the year • Establish an advisory group • Storytelling: Highlighting the roles of community advocates Outbreaks, Funding Requirements and More
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- 16. “The Community” Lumps everyonetogether when we have distinct characteristics and contributions. Being specific is clearer and more intentional.
- 17. “Vulnerable” or “Health Disparities Populations” Deficit-Based.Essentializing. Not person-first/community-first. How do people in this group feel about the reference? Health disparities affect us all. Be more specific about the group, such as "You can't lift people up by putting them down". - Trabian Shorters https://trabianshorters.co m https://www.healthaffairs.org/ content/forefront/language-matters- why-we-need-stop-talking- eliminating-health-inequities Storytelling: Model structural and assets- framing and language.
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- 21. Inciting action. Driving change. Thede Beaumont Foundation creates and invests in bold solutions that improve the health of communities across the country. Our vision is a nation where every person in every community has the opportunity to achieve their best possible health, regardless of where they live. About de Beaumont
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- 23. What is it? Evidence-basedframing tools and resources to help public health professionals communicate and collaborate more effectively. What is the goal? To foster a better understanding of public health and greater willingness of other sectors to engage in cross-sector partnerships.
- 24. Why is thisimportant? Because health and well-being are largely driven by upstream factors, collaboration is needed between public health and other sectors.
- 25. Step #1 Understand eachother!
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- 27. Overlaps in understanding Whenour message aligns with the thinking and understanding of a professional in another sector
- 28. Gaps in understanding Keydifferences between how experts in public health and leaders in other sectors think about topics of health, public health and cross-sector collaboration.
- 29. Build a commonmission Starts with an understanding of perceptions and obstacles
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- 31. Gap in understanding Experts in publichealth Experts in non- public health sectors Health, as a general concept, is understood as... A positive state of integrated well- being Gap-at-a-glance - Health
- 32. Gap-at-a-glance - Health Gapin understanding Experts in public health Experts in non- public health sectors Health, as a general concept, is understood as... A positive state of integrated well- being The absence of illness
- 33. Gap-at-a-glance - Partnerships Gapin understanding Experts in public health Experts in non-public health sectors Successful partnerships are considered the result of… Institutional support
- 34. Gap-at-a-glance - Partnerships Gapin understanding Experts in public health Experts in non- public health sectors Successful partnerships are considered the result of… Institutional support Individual leadership, and natural cooperation that grows out of shared values
- 35. Leaders in othersectors think… Health is medical Public health is not top of mind Public health is the health of the population Public health = Department of Health Negative stereotypes: siloed & book smart Different sectors are different worlds Cross-sector collaborations = transactions Gaps
- 37. Leaders in othersectors think… Housing complexes, schools, & health systems = community anchors Good health is good business Health Systems can affect community health beyond healthcare Good student health is a prerequisite for success in Education Housing deeply affects people’s health Smart use of data can help sectors achieve their objectives Public health agencies = preventing health problems & promoting community health Overlap s
- 38. Building a commonmission Leverage tools to shift thinking and bridge gaps in understanding
- 39. Resources – TalkingHealth THE BOOK: Talking Health: A New Way to Communicate about Public Health (2022) THE TRAINING: An in-person, interactive workshop geared towards non-communicators in public health and their multi-sector partners Learn more here: debeaumont.org/training/
- 40. Talking Health Training In-person,interactive workshop geared towards non- communicators who work in public health (and their partners) - Communicating in a polarized environment - Communicating with multi-sector partners - Storytelling and messaging - Using data in storytelling - Communicating through mis- and dis-information Learn more here: debeaumont.org/training/
- 41. Resources – "Mapthe Gaps" + PHRASES Learn more here: phrases.org Research and findings
- 42. debeaumont.org Thank You! Sarah Bounse,MPH Program Officer de Beaumont Foundation bounse@debeaumont.org
- 43. To Build Trustin Public Health, Start with Why Division of Health Equity & Planning Andy Wessel Community Health Planner
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- 46. What Our vision isa Douglas County where the conditions in which residents are born, grow, live, work and age all provide the support and opportunity to be healthy. While individual health differences will always arise from genetic and behavioral differences, no population would bear a disproportionate burden of illness or death in Douglas County.
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- 48. Health as aFull Life Health is both an experience of thriving and the capacity to contribute.
- 49. 1. Unapologetic Advocate 2. HonestBroker 3. Community Booster Role of a Chief Strategist
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- 55. What Distinguishes aPublic Health Approach/Worldview? Credit: Niskanen Center
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- 57. Questions? www.douglascountyhealth.com Andy Wessel he/him/his Community HealthPlanner Division of Health Equity & Planning Douglas County Health Department 1111 S. 41st Street Omaha, NE 68105 Phone 402-444-7225 andy.wessel@douglascounty-ne.gov
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- 59. Explore publichealthcollaborative.org ● Sign upfor the PHCC newsletter ● Download resources to share with your community ● Review new messaging on emergent public health issues ● Get the latest trending health alerts ● Take a PHCC Academy training
- 60. Thank You More Resources www.publichealthcollaborative.org Contact info@publichealthcollaborative.org FollowPHCC X: @PH_Comms LinkedIn: Public Health Communications Collaborative
Editor's Notes
- #1 MEGAN
- #3 MEGAN
- #4 MEGAN
- #5 MEGAN
- #23 We are going to start today with CONTEXT by taking a dive into the PHRASES – Public Health Reaching Across Sectors – research.
- #24 Now we have a sense of why cross-sector relationships are important to those in this room. Let's dive into the research behind PHRASES and learn from other perspectives in the field. What is the PHRASES research – evidence-based framing tools and resources to help PH professionals communicate and collaborate effectively. What is the goal of this work – to foster a better understanding of PH and greater willingness of other sections to engage in cross-sector partnerships. These diverse perspectives shape a set of framing and messaging tools for public health practitioners that challenge the common patterns of thinking and assumptions about public health, health, and cross-sector collaboration. We did this work in partnership with the Aspen Institute, FrameWorks, and Hattaway
- #25 Because health and well-being are largely driven by upstream factors, collaboration is needed between public health and other sectors, like those of you in this room. This research includes the perspectives of PH experts, leaders from the housing, education, health systems, and business sectors, and members of the general public. Experts in the field recognize that building strategic partnerships across a community is required to address the foundations of community health, especially the social and environmental influences that positively shape health outcomes, such as quality education, safe and affordable housing, access to healthcare, and employment opportunities. All of these sectors have roles to play in building healthier communities.
- #26 However, we are not all starting from the same place. The first step is understanding one another, and that's what PHRASES is all about. The tools offered today will open the door to effective partnerships, by helping public health professionals understand what matters to other sectors and how to craft messages that resonate with them.
- #27 Now that we understand the importance of cross-sector partnerships, let’s discuss some of the obstacles you might face as you build those relationships.
- #28 Sometimes we get it right and our message aligns with the thinking and understanding of a professional in another sector; we call these “overlaps in understanding.”
- #29 However, sometimes we get it wrong, and what’s important or relevant in the message to a public health leader is very different than what’s important or relevant to someone in a different sector; we call these “gaps in understanding.” Often there are key differences between how experts in PH and leaders in other sectors think about the topics of health, PH, and cross-sector collaboration
- #30 Since this vital collaboration is a two-way street, gaps in understanding can impede the potential for strong community partnerships. Building a common mission must start with an understanding of current perceptions and obstacles.
- #31 To illustrate one of those gaps in real time, let’s talk about how we, as public health professionals, define health as a general concept… [Discuss Word Cloud activity on AhaSlides with question, “What words come to mind when you think of health as a general concept?”] [When finished, spend ~2 min. debriefing results with participants, noting any interesting.]
- #32 In general, public health experts understand health as a positive state of integrated well-being. [Compare this to results of the Word Cloud (hopefully it is similar to the findings in the “Map the Gaps” report)]
- #33 Experts in non-public health sectors often defined health as merely the absence of illness. Let's discuss! What is the gap in understanding that is being demonstrated here? [Discuss: Compare that to how leaders in other sectors view health- the absence of illness.]
- #34 In general, public health experts understand successful partnerships are considered the result of institutional support. [Compare this to results of the Word Cloud (hopefully it is similar to the findings in the “Map the Gaps” report)]
- #35 [Discuss the gap in understanding: Compare that to how leaders in other sectors view successful partnerships as the result of individual leadership and the natural cooperation that grow out shared values.]
- #36 [Click to animate in each key finding.] Leaders in other non-public health sectors often associate health with medical care. They understood health as a medical issue, which placed the health care system and health insurance at the forefront of their thinking. When asked to define the term “public health,” sector leaders were initially surprised and stumped. They had a hard time defining the concept and needed time to access what they knew about public health. Leaders in other sectors often explained that a public health issue is one that affects the health of the population, not simply of one individual. Many sector leaders associated public health with health departments and a traditional set of prevention and protection functions. They placed a strong emphasis on regulatory functions and on safety inspections Public health professionals are also widely assumed to be impractical researchers, not practical problem-solvers. Many sector leaders think about sectors as separate worlds, with different priorities and goals and with distinct characteristics that are not easily grasped by outsiders and have very little overlap. Leaders of other sectors assume that interactions with other sectors are inevitably and necessarily business transactions conducted at the level of their own firm.
- #37 Despite these gaps in understanding, there are important points of overlap in how public health experts and leaders in other sectors understand public health and cross-sector collaborations. And while we might be tempted to think that the gaps in understanding are negative, it is all helpful information so we can form better and stronger partnerships.
- #38 There are important points of overlap in how public health experts and leaders from other sectors understand public health and cross-sector collaborations. These overlaps represent the common ground on which public health professionals can build to increase understanding of their field and what it brings to collaborations. Housing complexes, schools, and health systems are community anchors. They are places that people spend a lot of their time and the stronger the connections to those institutions, the stronger the sense of belonging and safety. Good health is good business – meaning that when employees are healthy and showing up for work, businesses are more profitable and secure. Health systems can impact community health beyond individualized health care. Good student health is a prerequisite for success in education. When students show up to class, rested, safe, and confident, they are more likely to learn. Housing deeply affects people's health. (take a note of additional information to add here) Smart use of data can help different sectors achieve their objectives and make the case for funding opportunities. Lastly, governmental public health agencies have a role to play in preventing health problems and promoting community health.
- #39 So, while gaps in understanding might limit the recognition of the value of our field, there are constructive tools that can be leveraged to shift thinking and bridge these gaps. You will hear more about these tools as we progress through the training today. Public health has historically been a misunderstood professional field and we lost a lot of trust in the communities throughout and after the pandemic. This research, although collected before 2020, demonstrated the misalignment in perceptions of our field. And as a reminder, our first step towards positive and productive partnership is to understand each other. If we understand what other sectors don't understand, we can better communicate and align on efforts to improve community outcomes.
- #42 To understand those obstacles, we conducted in-depth research and published our findings in the “Map the Gaps” report. These key gaps in understanding were identified based on interviews and peer learning sessions from leaders and professionals in housing, education, business and health systems. Handout- infographic and brief explanation of the following PHRASES tools: Sample messaging Framing metaphors Story Map Sample emails You Say…They Think chart Answers to tough questions
- #45 Framework developed by DCHD to put a public health lens on racism/supremacy as form of cultural contamination
- #46 Family gathering around birthday cakes instead of a burial plot
- #47 https://www.healthaffairs.org/content/forefront/new-definition-health-equity-guide-future-efforts-and-measure-progress
- #50 Andy Credit to Anne Branigan and Jamie Berglund Talk about being Solution Focused + Thought Leadership, Base of Support and Community Booster Tying Them Together
- #51 Oxygen for Trust and Better Health Outcomes
- #56 https://www.niskanencenter.org/why-lawyers-rule-american-politics/
- #57 Details around the why and how of the increase
- #59 MEGAN, AISHA, HAGERE
- #60 MEGAN