Women In Automotive 2016 - Dr. Suzanne Mendoza Feeney

Hyundai Motor America
#WomenAtHyundai
#WomeninAuto16
WOMEN@HYUNDAI: WE MAKE THINGS BETTER
Women In Automotive Conference
June 26-28, 2016
Suzanne M. Feeney, Ph.D.
sfeeney@hmausa.com
SuzanneFeeney

Hyundai Motor America Page 2Hyundai Motor America #WomenAtHyundai #WomeninAuto16
#WomenAtHyundai
#WomeninAuto16
We Make Things Better

Florida

#WomenAtHyundai
#WomeninAuto16
An Invitation

@Hyundai

Why Diversity and Inclusion of Women?
Good for Business
Good for Society

#WomenAtHyundai
#WomeninAuto16
The Facts

The Facts
Maritz Research. IHS. KPMG.
39% of new vehicle buyers
Outpaced men in YOY new vehicle purchases
by 267%
More receptive to use self-driving cars
Women signify customers of increasing
importance to the automotive industry.

The Facts
National Center for Education Statistics.
Women represent a vast talent pool.
However, they remain underrepresented in
technical fields important to automotive.
Share of STEM degrees remains low at 30%
Earn majority of Bachelor, Master, and Doctoral
degrees
Share of degrees will increase to 59% in 2025

47% of U.S. labor force are female but only 24%
of automotive workforce
The Facts
Automotive News and Deloitte. Strategy&.
Manufacturing worker shortfall of 2M over the
next decade
Connected passenger cars revenue grows to
$153B in 2020
Automotive is a lucrative sector that needs
skilled workers.
Women could close the gap and shape our
industry’s future.

The Facts
Automotive News and Deloitte. Peterson Institute for International Economics.
15% rise in profitability when women occupy
the highest corporate offices
35% higher return on equity with higher
percentages of women officers
Gender diversity is in the best interest of
business, including automotive.

The Facts
United Nations.
“We cannot all succeed
when half of us are held
back.”
– Malala
Yousafzai

Better
Design, Safety, Technology, and Performance

#WomenAtHyundai
#WomeninAuto16
We – Hyundai Motor America –
Make Things Better for Women

David Zuchowski, President and CEO

Hyundai Opportunity
Reflect the Marketplace
Supplier Spend. Dealer Owners
Buyers
Employees
Executives
Managers
% Female
Dealerships
Suppliers

Foster Diversity and Inclusion
Objectives, Surveys, Council

Diversity and Inclusion Enablers
• Goal Setting
• Employee Feedback
• Hyundai Diversity Council
• Employee Resource Groups (ERGs)

Employee Resource Groups (ERGs)
Network, Career Development, Business Innovation

#WomenAtHyundai
#WomeninAuto16
We – Hyundai Motor America –
Make Things Better for Women

#WomenAtHyundai
#WomeninAuto16
We – Women@Hyundai ERG –
Make Things Better for Hyundai

Membership
Unique Perspective, Common Purpose

Charter
Champion, Voice

Strategies
ERG
Strategy:
Activity
Brand
Awareness
Automotive
Expertise
Professional
Development
Employee
Retention
Fun
1  
2  
3  
4  

Awareness, Education
Shine Spotlight

Employee Feedback
85% rated
“Excellent”
“Too short”
“Wonderful”
“Great”
“You
rocked”
“Need more
time”

Engagement, Education

Top of Mind
Inspire
“My wife will
love this.”
“I put my
daughter’s
picture in it.”

Conversations
Influence, Improve

Brand Presence, Consideration

Career Development
Relationships, Teamwork, Coaching
Involve Men

#WomenAtHyundai
#WomeninAuto16
We – Women@Hyundai ERG –
Make Things Better for Hyundai

#WomenAtHyundai
#WomeninAuto16
We – The Automotive Industry –
Can Make Things Better for Women

Superheroes

Democratize
Heroism

Democratize
Data
Example

Democratize
Heroism

Democratize Heroism
• Go Social

Go Social
Build Awareness

Go Social: Build Awareness
Recruit

Democratize Heroism
• Go Social: Build Awareness

Democratize Heroism
• Go Social
• Share and Share Alike

Work-Life
Balance
Share and Share Alike

Life-Work
Balance
Share and Share Alike
Flexibility at Home

Share: Create Life-Work Balance
Flexibility to Succeed

Democratize Heroism
• Share and Share Alike: Create Life-Work Balance

Democratize Heroism
• Go Social
• Share and Share Alike
• Test Yourself

Implicit Bias
Test Yourself

The Facts
Mental Shortcuts
T. Wilson
The human mind takes in 11
million bits of information
every minute,
but is consciously aware of
only 40.

Test Yourself: Uncover Implicit Bias
Opportunity to Change You
Female
Career
Male
Family
Salary
If salary belongs to the right, then press “i”
If salary belongs to the left, then press “e”
Example:

Democratize Heroism
• Share and Share Alike: Create Life-Work Balance
• Test Yourself: Uncover Implicit Bias

Change

#WomenAtHyundai
#WomeninAuto16
We – The Automotive Industry –
Can Make Things Better for Women

We Make Things Better
1. Hyundai Motor America Makes Things Better for
Women
2. Women@Hyundai Employee Resource Group (ERG)
Makes Things Better for Hyundai
3. Automotive Industry Professionals Can Make Things
Better for Women

Choice
nothing

An Invitation

#WomenAtHyundai
#WomeninAuto16
sfeeney@hmausa.com
SuzanneFeeney

Women In Automotive 2016 - Dr. Suzanne Mendoza Feeney

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