This document discusses a survey conducted by PARS Research in Tana River County, Kenya in June-July 2017 regarding women and leadership. The key findings from the survey include: - There is high support (77-78%) for women's participation in political leadership among both men and women in Tana River County. Support is highest among younger age groups. - However, only 35% of respondents felt that women in the region actually come out to vie for political positions, with cultural and educational barriers cited as reasons. - Domestic work is the main priority (80%) for women in the region, with a small proportion indicating a priority in political careers. Younger, more educated women expressed more interest in v

1. WOMEN AND LEADERSHIP IN
TANA RIVER DATE: August 2017
Lets chat about
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2. PARS Research
You and PARS
Thank you PARS…Am sure some
of us here would like to know
more about you before we start
our discussion… 2.02 pm
Welcome guys… I have created this
group so that we can discuss women and
leadership in Tana River County
PARS is a private research consultancy
company
It offers market and social research
services, which includes;
• Survey design
• Data collection, analysis and
reporting of the findings.
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3. PARS Research
You and PARS
Thank you PARS…Am sure some
of us now know a little more
about PARS…
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• PARS adopts a collaborative approach to research issues, working in
partnership with client organizations to improve knowledge and
competence in using research findings in decision making.
• PARS’ is a learning organization, emphasizing teamwork and the
sharing of knowledge in the continuous pursuit of excellence.
• Our senior staff are members of the European Society for Opinion
and Market Research (ESOMAR) and are bound by the worldwide
code for research practitioners.
• They are also members of the local Marketing and Social Research
Association (MSRA) and ensure that the code of research ethics is
observed by all staff within the organization.
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4. According to Sheryl Sandberg
(Facebook COO)
Leadership is about making other
people better as a result of your
presence and making sure that impact
lasts in your absence
You mentioned about
leadership. What is leadership
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PARS Research
You and PARS
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5. June-July 2017
The data that you about to
share with us…
When was data collected2.09 pm
2.10 pm
2.12 pm
What was the sampling
error 2.10 pm At 95% confidence level, the
margin of error for this survey
is +/- 6 2.11 pm
What about data collection
methodology?
Data collection: Household face to face
interviews 2.13 pm
PARS Research
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6. 6
Respondent profiles

7. 7
Male,
48%
Female,
52%
8%
25%
43%
14%
10%
18-24
25-34
35-44
45-54
55 & above
55%
32%
10%
3%
None
Primary
Secondary
Tertiary
Gender Age
Level of
education

8. 2%
4%
9%
85%
Divorced Widowed
Single Married
None,
1%
Christian,
12%
Islamic,
87%
72%
13%
1%
1%
13%
below 10,000
10001-30,000
30001-50,000
50,001-70,000
No Income
Religion
Personal
income
Marital
Status
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9. In order to ensure the collection of
quality data PARS Research monitors
the research process continually to
ensure the quality standards are
adhered to
How do you ensure Quality of
Data? 2.16 pm
2.18 pm
Our standard quality checks are:
100 % of questionnaires are checked
for logic and completeness
20 % of fieldwork accompanied by a
supervisor
20 % of fieldwork back checked by a
supervisor
A double-entry data capture system
that assures 100% accuracy in data
entry 2.20 pm
PARS Research
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10. WOMEN PARTICIPATION IN
POLITICAL LEADERSHIP
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11. IS THERE SUPPORT FOR WOMEN
IN POLITICAL LEADERSHIP?
2.22 pm
Typing…
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12. Do you support Women participation in political leadership ?
78% 77% 80% 82% 78% 70% 68%
22% 23% 20% 18% 21% 30% 32%
male Female 18-24 25-34 35-44 45-54 55 & above
Gender Age
Yes No
High support for women participation in political leadership at 77% amongst females
and 78% amongst males. Support higher amongst the younger age groups. This
creates an opportunity for women to come out and publicly contest for political seats12

13. DO WOMEN COME OUT TO
CONTEST?
# Translating Opportunities to
Action
2.24 pm
Typing…
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14. Do women in this region come out to vie for political positions ?
Respondents interviewed felt there was low turn out by women in Tana River to vie
for political positions. In the 2013 General Election there was only one woman in
the county political arena as the woman rep. Currently, there are 11 women
contestants for the women rep seat.
Base 260
Yes , 35%
No, 65%
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15. What are some of the reasons that
influence women to participate in
political leadership? 2.25 pm
1. To serve the nation - 28%
2. For equal representation of both genders - 27%
3. It is my constitutional right to vie for any seat - 20%
4. We are more empowered and able than men - 16%
5. Accountability; we are better at this unlike men -
5%
6. They have full support from the
community/encouraged by the community - 2%
7. Men failing to meet their goals they are supposed
to/ to challenge men - 1% 2.26 pm
PARS Research
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#Motivators for Women Participation
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16. And what are the reasons that hinder women
to participate in political leadership? 2.29 pm
1. Inequality in the society; the community won't allow
them to vie for any seat - 18%
2. They are not well equipped in terms of education - 34%
3. Cultural factors - 9%
4. Religious factors - 4%
5. They have many responsibilities; best suited to focus on
family well-being - 7%
6. They lack confidence in emerging as electoral winners -
3%
7. They are financially limited which is further hampered
by corruption - 17% 2.31 pm
Women will need encouragement and support from the community. Gender Stereotypes
must be broken. Financial support is also important as well as a balance in the gender roles
at home which will help increase their participation.
PARS Research
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17. WOMEN PRIORITIES AND
POLITICAL AMBITIONS
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18. PARS… am just thinking
What are women priorities? Do
they have political ambitions?
Would they vie for a political seat
and why? 2.39 pm
The table below are all analyzed
from women responses and they
answer all your questions
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19. What is your priority as a woman
80%
7%
13%
Domestic Work Political Career Others
Domestic work is the main priority for women in Tana River with a
small proportion indicating political careers as their priorities
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20. Would you vie for a political seat?
40%
26%
33%
13%
17%
16%
44%
44%
50%
0%
60%
74%
67%
87%
83%
84%
56%
56%
50%
100%
18-24
25-34
35-44
45-54
55 & above
None
Primary
Secondary
Tertiary
Others
AGEEDUCATION
Yes No
In Tana River the younger women as well as those with some level of education
expressed interest in vying for political seats 20

21. 1. Inadequate education background - 36%
2. Traditionally not allowed
not willing and interested
lack of encouragement from community 19%
religion hindrance
men are given first priority
lack of motivation
3. It’s a dirty game and exposes me to dangers - 1%
4. Because of old age/ have no time for politics - 3%
5. Limited finances hence a participation of the wealthy - 4%
6. No comment - 29%
And why would women not
vie for a political seat?
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Women who answered this question felt that low levels of education and cultural barriers
were the main limitations to their participation in politics
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22. THE ROLE OF GBV & OTHER
FACTORS IN WOMEN’S
POLITICAL PARTICIPATION
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23. GBV = Gender Based Violence
In our case meaning any sexual,
psychological, or physical harm or
suffering inflicted on women including
threats of such acts.
What is GBV 2.50 pm
2.51 pm
2.55 pm
Oh… and do women aspirants
face GBV as a result of their
political ambition?
2.52 pm
I will share the data In a few
minutes and see for yourself
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Could you also share some of
the factors in influencing
women participation in
political leadership? ?
Typing…
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24. Do women aspirants face GBV as a result of their political ambitions
Yes, 58%
No, 42%
More than half of the respondents felt that women aspirants face GBV due to their
political ambitions. This factor could be a constraint to women participation in political
leadership.
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25. How would you rank the following factors in influencing women participation in
political leadership? (mean)
1.9
2.5
2.8
3.2
Category 1
Cultural Factors Economic Factors
Religious Factors Gender Based Violence
Gender Based Violence was identified as the most influential in women participation in
political leadership. For stakeholders and policy makers, there is need to identify ways in
which women seeking political positions can be protected differently from their male25

26. Thank you…Irk?
You guys are just
Awesome 2.56 pm
2.57 pm
Do you hove ore of this
reports?
Ad how can I get I in touch
with you?
2.58 pm
Yes, we have more reports in our
archives which we are willing to share
with you.
To reach us, you can contact either Jane
or Susan
2.59 pm
Jane Mugo
Managing Director
Jane.mugo@pars.co.k
e
Susan Kahinga
Associate Director
susan.kahinga_chege@pars.co.k
e
PARS Research
You and PARS
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27. PARS Research
You and PARS
Thank you
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