Wisdom of the Crowd PART 2: Social Proof

Social proof is the new frontier for marketing. Discover how to build a bandwagon everyone wants to jump on!

SOCIAL PROOF - HALO EFFECT
EXPERTS
“They know
more than I
do”
CELEBRITIES
“I could be like
her/him”
FRIENDS
“They’re
looking out
for me”
USERS
“These people
have
experienced the
product”
CROWD
“Everyone is
saying the
same thing”
CERTIFICATION
“This product has a
stamp of approval”

Who do you trust?
MULTIFAMILY SOCIAL PROOF

MULTIFAMILY SOCIAL PROOF
Website for a company 35.8%
Advertisement 11.7%
Social networking pages 9.0%
Celebrity endorsement 1.2%
2017 Online Renter Study, SatisFacts

MULTIFAMILY SOCIAL PROOF
EXPERTS
“They know
more than I
do”
CELEBRITIES
“I could be like
her/him”
FRIENDS
“They’re
looking out
for me”
USERS
“These people
have
experienced the
product”
CROWD
“Everyone is
saying the
same thing”
CERTIFICATION
“This product has a
stamp of approval”

MULTIFAMILY SOCIAL PROOF
1.Experts
2.Users
3.Crowd
4.Friends
5.Certification

EXPERTS
1 - EXPERTS
• Verified Residents are
considered “experts”
• Renters know this person has
recent experience
• 48% want reviews within 6
months

1 - EXPERTS
MARKETING WITH EXPERTS
• Seek residents to leave reviews through video
• Respond to expert reviews authentically
• Make sure community information is accurate

USERS
2 - USERS
• Those who have experienced
the community first-hand
• Renters rank the importance
of “prospective residents”
reviews higher than “current
residents”
• Encourage prospects to post
reviews

2 - USERS
MARKETING WITH USERS
• Prospects check in on social media with a review
• Encourage prospects to share their experience (including
pictures) on review sites/community website
• Showcase users (prospective and residents) reviews throughout
the community
• Automate follow-up with great prospects and residents

CROWD
3 - CROWD
• The collective “echo”
• Renters are looking for
consistency
• Red flags could impact the
leasing decision

3 - CROWD
MARKETING WITH THE CROWD
• Reviews are constantly and evenly distributed across multiple
platforms
• IE: Not all on one review site.
• Create the FEAR OF MISSING OUT through email, text and calls

FRIENDS
4 - FRIENDS
• Return visits with
friends/family
• Renters need validation
• Suggest they bring someone
• Get everyone involved

4 - FRIENDS
MARKETING WITH FRIENDS
• Resident Referrals
• Use video to include friends/family if they can not return to the
community
• Use Social Media for residents to share experience
• IE: Share what you love about living at the community and
tag a friend who is looking to move

CERTIFICATION
5 - CERTIFICATION
• Independent 3rd party
certification
• SatisFacts award winners
• ApartmentRatings top rated

5 - CERTIFICATION
MARKETING WITH CERTIFICATION
• Showcase certifications on community website, social media
• Showcase certifications around community and model apartment
• Showcase certifications in email signature

KEY TAKE-AWAYS
Renters look to others for
validation and guidance regarding
big decisions

KEY TAKE-AWAYS
Consistently ask for authentic
reviews – keeping them up to
date as often as possible

UPCOMING SESSIONS
Part Three - March 15th
“You Won’t Believe…”
The Power Of A Resident’s Voice

THANKS FOR ATTENDING!
SEE YOU NEXT
MONTH!

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Best Construction Company in Haldwani UK

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At Geomatrix, we Pride Ourselves on our Commitment to Superior Craftsmanship and client satisfaction. Our team Consists of Highly Qualified specialists including Architects, Engineers, project Managers, and skilled labourers who work seamlessly together to achieve ourclients' Objectives. Geomatrix is recognized as the Best Construction Company in Haldwani, Dedicated to bringing visions to life with unparalleled Expertise and Professionalism. For more information visit: https://geomatrix.co.in/

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AVRUPA KONUTLARI ESENTEPE - ENGLISH - Listing Turkey

Looking for a new home in Istanbul? Look no further than Avrupa Konutlari Esentepe! Our beautifully designed homes provide the perfect blend of luxury and comfort, making them the perfect choice for anyone looking for a high-quality home in the city. With a wide range of apartment types available, from 1+1 to 4+1, we have something to suit every need and budget. Each apartment is designed with attention to detail and features spacious and bright living areas, making them the perfect place to relax and unwind after a long day. One of the things that sets Avrupa Konutlari Esentepe apart from other developments is our focus on creating a community that is both comfortable and convenient. Our homes are surrounded by lush green spaces, perfect for enjoying a peaceful stroll or having a picnic with friends and family. Additionally, our complex includes a variety of social and recreational amenities, such as swimming pools, sports fields, and playgrounds, making it easy for residents to stay active and socialize with their neighbors. https://listingturkey.com/property/avrupa-konutlari-esentepe/

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The KA Housing - Catalogue - Listing Turkey

Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts. Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy. KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free. The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication. Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system. KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience. The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly. https://listingturkey.com/property/the-ka-housing/

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