1. The document outlines 4 target consumer groups and customized service packages to stimulate purchases of Korean medical tourism services.
2. The targeted consumer groups are women consumers, medical tourists, couples needing premarital exams, and consumers seeking social interaction through gift-giving.
3. Customized service packages include constellation matching tours, romantic premarital exams, cosmetology, specially prepared Korean food, and gifts for various occasions.
1) Nibha Namboodiri was the first female mahout in India but faced opposition from vested interest groups when advocating for more compassionate treatment of elephants.
2) She has since taken a sabbatical from elephant care and is involved in cultural activities, experiencing burnout from spending money to protect elephants and facing resistance.
3) She is more interested in caring for elephants as sentient beings rather than being seen as a feminist icon, and wants to improve how elephants are treated in Kerala, such as giving them more psychological space during festivals.
FollowFridays 2011 Session 3: Will you still have a job in marketing of the f...AdNerds
AdNerds hebben de reputatie de toekomst te voorspellen. Ook dit jaar doen we graag weer een poging. Maar het wordt geen pure fictie, geen fantasie. We vertrekken van concepten en oplossingen die vandaag stilaan vorm krijgen. We bekijken hun potentieel met betrekking tot marketing communicatie. De vraag die we daarbij stellen én beantwoorden, is of jij als marketeer - en in dezelfde adem, wij als agency - nog een toekomst hebben in die nieuwe wereld?
The document proposes a marketing plan to promote Korean medical tourism to Chinese consumers. It begins by analyzing different types of potential Chinese consumers and their characteristics. It then proposes a multi-step plan, starting with raising awareness of the concept of medical tourism through agenda-setting techniques targeting young Chinese internet users. The key idea is to promote constellation-matching tour groups for Korean medical tourism through social media advertisements and articles, appealing to Chinese interest in astrology. The goal is to make Korean medical tourism a widely heard and remembered new concept.
The document provides information about upcoming assessments and practice problems. It includes a summary of standards on functions and interpreting functions to be covered on a quiz. It also lists exercises identifying functions that will be on the quiz. Additionally, it gives steps for interpreting word problems and recommends practicing similar problems from the textbook.
1) Nibha Namboodiri was the first female mahout in India but faced opposition from vested interest groups when advocating for more compassionate treatment of elephants.
2) She has since taken a sabbatical from elephant care and is involved in cultural activities, experiencing burnout from spending money to protect elephants and facing resistance.
3) She is more interested in caring for elephants as sentient beings rather than being seen as a feminist icon, and wants to improve how elephants are treated in Kerala, such as giving them more psychological space during festivals.
FollowFridays 2011 Session 3: Will you still have a job in marketing of the f...AdNerds
AdNerds hebben de reputatie de toekomst te voorspellen. Ook dit jaar doen we graag weer een poging. Maar het wordt geen pure fictie, geen fantasie. We vertrekken van concepten en oplossingen die vandaag stilaan vorm krijgen. We bekijken hun potentieel met betrekking tot marketing communicatie. De vraag die we daarbij stellen én beantwoorden, is of jij als marketeer - en in dezelfde adem, wij als agency - nog een toekomst hebben in die nieuwe wereld?
The document proposes a marketing plan to promote Korean medical tourism to Chinese consumers. It begins by analyzing different types of potential Chinese consumers and their characteristics. It then proposes a multi-step plan, starting with raising awareness of the concept of medical tourism through agenda-setting techniques targeting young Chinese internet users. The key idea is to promote constellation-matching tour groups for Korean medical tourism through social media advertisements and articles, appealing to Chinese interest in astrology. The goal is to make Korean medical tourism a widely heard and remembered new concept.
The document provides information about upcoming assessments and practice problems. It includes a summary of standards on functions and interpreting functions to be covered on a quiz. It also lists exercises identifying functions that will be on the quiz. Additionally, it gives steps for interpreting word problems and recommends practicing similar problems from the textbook.
This document contains information about quadratic functions and their application to modeling area. It discusses how quadratic functions can be used to model projectile motion, profit, and area. It provides an example of using a quadratic area function to model increasing the size of a room by increasing its length and width equally by at least 20 square meters. The goal is to determine the dimensions needed for the increased room size.
This an Algebra 2 lesson Introducing solving quadratic inequalities. Students have learned extensively about quadratics and should bring a little prior knowledge concerning basic concepts of the inequality relation. This lesson uses two classrooms and measuring tape.
This document contains information about various math topics including:
- Warm-up exercises on decreasing room dimensions by the same value and translating an age requirement into a mathematical relation.
- Solving quadratic inequalities and what it means to be less than a function.
- Aligned Common Core standards for creating equations from linear, quadratic, rational and exponential functions.
- Modeling events with quadratic functions such as area, projectiles and profit/loss.
- An example of setting up and solving an equation to increase a room's length and width by the same amount x.
- Calculating the area of a room after renovations and out-of-class practice problems.
This document contains information about various math topics including solving quadratic inequalities, modeling with quadratic functions, and calculating area by increasing the length and width of a room by the same amount. It discusses key terms used in inequalities, how certain events can be modeled by quadratic functions such as area and projectiles, and using the original dimensions of a room to determine how much to increase the length and width to add at least 20 square meters of area.
Gladkikh N. Vayner V. PECULIARITIES OF SOCIAL ADVERTISING FUNCTIONING MODEL I...Natalya Gladkih
The article presents the results of a field study of South Korea’s model of functioning of public service advertising, conducted with the support of the Korea Foundation in March-July, 2013. The article describes the main structural, processual and phenomenological characteristics of the model. The researchers review key organizations involved in creating and placing public service advertisements, frameworks for developing and evaluating PSA, and strategies of relaying social messages to the public. Practical recommendations for applying this experience in Russia are put forward.
This document discusses mentoring executive officers in Toastmasters clubs. It provides guidance for mentors on how to lead and empower officers, including meeting with them frequently, creating a learning journey, and knowing when to step back. It also offers tips for mentoring officers individually, both in-person and online, as well as topics that could be covered in a learning journey for new officers. The document encourages mentors to collaborate with officers using online tools and to communicate regularly through various channels.
The online marketplace that enables Chefs to create and manage their own food business. Kitchen Link connects Chefs with commercial kitchen space and allows them to sell meals through an online platform and pickup kiosks. The company has pivoted its business model over time based on customer feedback to focus on solving the problem of underutilized commercial kitchen capacity by brokering space to Chefs and enabling online food sales.
Day 3 of the canvasing process focused on refining the business model of a reservation platform that offers discounts to fill empty restaurant seats. Key points identified include continually growing a list of mid to high-end restaurant partners, improving data collection and marketing for restaurants, and attracting users such as young professionals and middle income diners interested in fine dining experiences. The model would benefit restaurants through increased reservations and social media exposure, while users could save on meals and support a charity partner by making reservations through the platform. Further work is needed on website development and customer acquisition strategies.
Urban Farm Cafe Marketing Plan (Winter 2010)Grace Cheung
The document outlines a marketing plan for a new restaurant called Urban Farm Café. The café aims to provide healthy, locally-sourced meals in Woodland Hills, CA. Key points of the plan include:
- Targeting health-conscious professionals and families in the area.
- Offering all organic ingredients and promoting sustainability.
- Locating in a busy area with ample parking and renting space for $3.25 per square foot.
- Using various promotional tactics like social media, events, and partnerships to reach over 32 million impressions annually with a $40,800 budget.
- Calculating the break-even point at 59,225 customers spending an average of $15 per visit to
1) The document summarizes a seminar on seeing things from the consumer's perspective. It discusses how consumers have become more informed, active, and connected.
2) A key insight is that consumers define brands through their perceptions, experiences, beliefs, and feelings. Researching consumer needs alone is not enough; one must understand unconscious motivations as well.
3) The document uses the Dove "Real Beauty" campaign as an example of developing an effective campaign based on consumer insight. The insight was that most women do not consider themselves beautiful, and the brand message was that real beauty comes from within.
Del Monte aims to target urban professionals by launching a new product line called Just. It will focus on purity, health, and convenience through simple ingredients, smaller package sizes, and locally sourced products. Del Monte will invest $3 million over the first year in direct marketing, advertising, product placement, and an online community/charity campaign to introduce Just and position it as providing real and convenient foods through creativity, redemption, and community. The goal is to gain market share and influence in the target segment.
Down South Dinners is a proposed startup business that aims to make locally grown food more accessible and affordable for residents of urban Savannah, Georgia. The business plans to deliver farm boxes containing locally sourced produce and goods directly to customers on a daily basis. Over 10 weeks, the founders conducted research including interviews, created personas, analyzed pricing and costs, developed a brand and three-tier business model. Next steps include sourcing products, securing funding, further research and understanding legal structure requirements to launch the delivery service.
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kol...rightmanforbloodline
TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kolb, Ian Q. Whishaw, Verified Chapters 1 - 16, Complete Newest Versio
TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kolb, Ian Q. Whishaw, Verified Chapters 1 - 16, Complete Newest Version
TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kolb, Ian Q. Whishaw, Verified Chapters 1 - 16, Complete Newest Version
This document contains information about quadratic functions and their application to modeling area. It discusses how quadratic functions can be used to model projectile motion, profit, and area. It provides an example of using a quadratic area function to model increasing the size of a room by increasing its length and width equally by at least 20 square meters. The goal is to determine the dimensions needed for the increased room size.
This an Algebra 2 lesson Introducing solving quadratic inequalities. Students have learned extensively about quadratics and should bring a little prior knowledge concerning basic concepts of the inequality relation. This lesson uses two classrooms and measuring tape.
This document contains information about various math topics including:
- Warm-up exercises on decreasing room dimensions by the same value and translating an age requirement into a mathematical relation.
- Solving quadratic inequalities and what it means to be less than a function.
- Aligned Common Core standards for creating equations from linear, quadratic, rational and exponential functions.
- Modeling events with quadratic functions such as area, projectiles and profit/loss.
- An example of setting up and solving an equation to increase a room's length and width by the same amount x.
- Calculating the area of a room after renovations and out-of-class practice problems.
This document contains information about various math topics including solving quadratic inequalities, modeling with quadratic functions, and calculating area by increasing the length and width of a room by the same amount. It discusses key terms used in inequalities, how certain events can be modeled by quadratic functions such as area and projectiles, and using the original dimensions of a room to determine how much to increase the length and width to add at least 20 square meters of area.
Gladkikh N. Vayner V. PECULIARITIES OF SOCIAL ADVERTISING FUNCTIONING MODEL I...Natalya Gladkih
The article presents the results of a field study of South Korea’s model of functioning of public service advertising, conducted with the support of the Korea Foundation in March-July, 2013. The article describes the main structural, processual and phenomenological characteristics of the model. The researchers review key organizations involved in creating and placing public service advertisements, frameworks for developing and evaluating PSA, and strategies of relaying social messages to the public. Practical recommendations for applying this experience in Russia are put forward.
This document discusses mentoring executive officers in Toastmasters clubs. It provides guidance for mentors on how to lead and empower officers, including meeting with them frequently, creating a learning journey, and knowing when to step back. It also offers tips for mentoring officers individually, both in-person and online, as well as topics that could be covered in a learning journey for new officers. The document encourages mentors to collaborate with officers using online tools and to communicate regularly through various channels.
The online marketplace that enables Chefs to create and manage their own food business. Kitchen Link connects Chefs with commercial kitchen space and allows them to sell meals through an online platform and pickup kiosks. The company has pivoted its business model over time based on customer feedback to focus on solving the problem of underutilized commercial kitchen capacity by brokering space to Chefs and enabling online food sales.
Day 3 of the canvasing process focused on refining the business model of a reservation platform that offers discounts to fill empty restaurant seats. Key points identified include continually growing a list of mid to high-end restaurant partners, improving data collection and marketing for restaurants, and attracting users such as young professionals and middle income diners interested in fine dining experiences. The model would benefit restaurants through increased reservations and social media exposure, while users could save on meals and support a charity partner by making reservations through the platform. Further work is needed on website development and customer acquisition strategies.
Urban Farm Cafe Marketing Plan (Winter 2010)Grace Cheung
The document outlines a marketing plan for a new restaurant called Urban Farm Café. The café aims to provide healthy, locally-sourced meals in Woodland Hills, CA. Key points of the plan include:
- Targeting health-conscious professionals and families in the area.
- Offering all organic ingredients and promoting sustainability.
- Locating in a busy area with ample parking and renting space for $3.25 per square foot.
- Using various promotional tactics like social media, events, and partnerships to reach over 32 million impressions annually with a $40,800 budget.
- Calculating the break-even point at 59,225 customers spending an average of $15 per visit to
1) The document summarizes a seminar on seeing things from the consumer's perspective. It discusses how consumers have become more informed, active, and connected.
2) A key insight is that consumers define brands through their perceptions, experiences, beliefs, and feelings. Researching consumer needs alone is not enough; one must understand unconscious motivations as well.
3) The document uses the Dove "Real Beauty" campaign as an example of developing an effective campaign based on consumer insight. The insight was that most women do not consider themselves beautiful, and the brand message was that real beauty comes from within.
Del Monte aims to target urban professionals by launching a new product line called Just. It will focus on purity, health, and convenience through simple ingredients, smaller package sizes, and locally sourced products. Del Monte will invest $3 million over the first year in direct marketing, advertising, product placement, and an online community/charity campaign to introduce Just and position it as providing real and convenient foods through creativity, redemption, and community. The goal is to gain market share and influence in the target segment.
Down South Dinners is a proposed startup business that aims to make locally grown food more accessible and affordable for residents of urban Savannah, Georgia. The business plans to deliver farm boxes containing locally sourced produce and goods directly to customers on a daily basis. Over 10 weeks, the founders conducted research including interviews, created personas, analyzed pricing and costs, developed a brand and three-tier business model. Next steps include sourcing products, securing funding, further research and understanding legal structure requirements to launch the delivery service.
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kol...rightmanforbloodline
TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kolb, Ian Q. Whishaw, Verified Chapters 1 - 16, Complete Newest Versio
TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kolb, Ian Q. Whishaw, Verified Chapters 1 - 16, Complete Newest Version
TEST BANK For An Introduction to Brain and Behavior, 7th Edition by Bryan Kolb, Ian Q. Whishaw, Verified Chapters 1 - 16, Complete Newest Version
Histololgy of Female Reproductive System.pptxAyeshaZaid1
Dive into an in-depth exploration of the histological structure of female reproductive system with this comprehensive lecture. Presented by Dr. Ayesha Irfan, Assistant Professor of Anatomy, this presentation covers the Gross anatomy and functional histology of the female reproductive organs. Ideal for students, educators, and anyone interested in medical science, this lecture provides clear explanations, detailed diagrams, and valuable insights into female reproductive system. Enhance your knowledge and understanding of this essential aspect of human biology.
Here is the updated list of Top Best Ayurvedic medicine for Gas and Indigestion and those are Gas-O-Go Syp for Dyspepsia | Lavizyme Syrup for Acidity | Yumzyme Hepatoprotective Capsules etc
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
Adhd Medication Shortage Uk - trinexpharmacy.comreignlana06
The UK is currently facing a Adhd Medication Shortage Uk, which has left many patients and their families grappling with uncertainty and frustration. ADHD, or Attention Deficit Hyperactivity Disorder, is a chronic condition that requires consistent medication to manage effectively. This shortage has highlighted the critical role these medications play in the daily lives of those affected by ADHD. Contact : +1 (747) 209 – 3649 E-mail : sales@trinexpharmacy.com
Osteoporosis - Definition , Evaluation and Management .pdfJim Jacob Roy
Osteoporosis is an increasing cause of morbidity among the elderly.
In this document , a brief outline of osteoporosis is given , including the risk factors of osteoporosis fractures , the indications for testing bone mineral density and the management of osteoporosis
TEST BANK For Basic and Clinical Pharmacology, 14th Edition by Bertram G. Kat...rightmanforbloodline
TEST BANK For Basic and Clinical Pharmacology, 14th Edition by Bertram G. Katzung, Verified Chapters 1 - 66, Complete Newest Version.
TEST BANK For Basic and Clinical Pharmacology, 14th Edition by Bertram G. Katzung, Verified Chapters 1 - 66, Complete Newest Version.
TEST BANK For Basic and Clinical Pharmacology, 14th Edition by Bertram G. Katzung, Verified Chapters 1 - 66, Complete Newest Version.
TEST BANK For Basic and Clinical Pharmacology, 14th Edition by Bertram G. Katzung, Verified Chapters 1 - 66, Complete Newest Version.
Basavarajeeyam is a Sreshta Sangraha grantha (Compiled book ), written by Neelkanta kotturu Basavaraja Virachita. It contains 25 Prakaranas, First 24 Chapters related to Rogas& 25th to Rasadravyas.
share - Lions, tigers, AI and health misinformation, oh my!.pptxTina Purnat
• Pitfalls and pivots needed to use AI effectively in public health
• Evidence-based strategies to address health misinformation effectively
• Building trust with communities online and offline
• Equipping health professionals to address questions, concerns and health misinformation
• Assessing risk and mitigating harm from adverse health narratives in communities, health workforce and health system
share - Lions, tigers, AI and health misinformation, oh my!.pptx
Winner china1 2
1. Step 3. Action
$
Target: All the 4 kinds of consumers
Task: Provide 4 kinds of service packages for different
$ $
consumers, stimulate their purchase
Keywords: Diversified Service packages,
KMT food,Mileage reward,
Premarital check-up, Gifts
2. 精诚之心
Heart for good work
Companies in charge of high forums and summits.
3. 康乐之心
Heart of health
Individual consumer demanding nourishing of life.
4. Background
Embarrassment of the
Premarital check-up
Urban civilization disease
$
$ $
Step 3.Action
5. Target buyer
• Women consumption
group
• Individuals who want
to go abroad for
medical tourism
• New couples who need
to undertake
premarital check-up
$
$ $
Step 3.Action
6. Service
• Constellation matching tour group
service
• Romantic premarital check-up service
• Cosmetology for women consumers
• KMT Food: Specially custom-made Korean
food service $
$ $
Step 3.Action
8. Service
Safe
KMT Food:
Healthful
Specially custom-made food service
Traditional
$
$ $
Step 3.Action
9. Service
태양
태음 사상의 소양
Recognize the Choose the befitting
constitution of the food plan from the 4
consumer’s body 소음 kinds of food for the
according to 사상의 consumer.
$
$ $
Step 3.Action
10. Media Strategy
Main: • TV for advertisement
• Journal for in-depth report
• Advertisement by Google and Baidu
$
$ $
Step 3.Action
12. 尚礼之心
Heart of Comity
Consumers who have strong needs for social
intercourse, especially by presenting gifts.
13. Background
Social
Boss CEO Report Father Mother
Co-worker Uncle Son Cousin
Client
Staff College Wife Friend
Staff Staff Nephew Aunt
14. Background
Mid
Autumn
Day
Father’s Mother’s
Day Day
Lantern
Average gifts cost during The Spring Festival :
SpringFestival
4000 yuan per person (White Collar)
Festival
Birthday
Anniversaries
Teacher’s Day And so on…
$
$ $
Step 3.Action
15. Target buyer
Individual consumers, mostly with a
middle or higher incomes, who have
strong needs for social intercourse,
especially by presenting gifts.
$
$ $
Step 3.Action
16. Service
Gifts for boss and co-workers
• Physical examination
• traditional Korean Medical treatment
Gifts for
Gifts for parents wife or husband
• Physical • Physical examination
examination, • Special food service
• KMT food • Traditional Korean
• accompanying Wedding activities
doctor
• other specific
disease treatment
$
$ $
Step 3.Action
17. Media Strategy
Main: Mass media (TV and internet)
Other: Airplane seats advertisement
Advertisement in Lift of Office Buildings
$
$ $
Step 3.Action
18. Promotion
Korean
Medical
Cooperate with airlines Tourism
Supply Korean Medical Tourism service as
Mileage Reward to long-term passengers
of the airline.
$
$ $
Step 3.Action
19. 厚贤之心
Heart for Elite
HR departments of companies and firms, for
which staff welfare is an important part of job.
$
$ $
Step 3.Action
20. Background
!
No tax for Staff Welfare ?
Tax $
$
$
Step 3.Action
21. Background
HR Department
B
HR business process outsourcing
HR Department A
HR Department C
$
$ $
Step 3.Action
22. Background
Advantages of staff welfare
• Assist attracting employees
• Assist to keep employees
• Improve enterprise’s image in staff’s and other
enterprise’s mind
• Improve staff’s satisfaction of the position.
$
$ $
Step 3.Action
23. Service
• KMT food
• Party for the Staff
(with Korean traditional Games)
• Physical Examination
• Cosmetology for women employees
• Treatment for special needs (Pay by his
own) $
$ $
Step 3.Action
24. Media Strategy
Main:
Sending e-mails to HR manager
Talk over with HR departments directly
Advertising on Journal and newspaper
$
$ $
Step 3.Action
25. Media Strategy
Other:
New
Solution
to Staff
Welfare!
Advertisement in the lift in Office
Buildings
Radio advertisement
$
$ $
Step 3.Action
27. • What is Medical Tourism • 4 kinds of service packages
• Medical Tourism=Korean for different consumers.
Medical Tourism • Stimulate the purchases for
Korean Medical Tourism.
? $
$ $
! !
Step1.What
Step3. Action
Step2. How
• Personages prefer Korean Medical Tourism
• Korean Medical Tourism is top grade service
32. Evaluation measurement
Frequency The data of Successful
of searching purchases cooperation
Questionnaire key words with HR
from Travel
survey departments
The rank of Corporation
Page Views of hot topic and high
advertisement forum holders
(Google,
Baidu)
Audience Audience Market Market
33. Media Monitoring
MEDIUM NAME MEANS STANDARD CONTENTS
www.renren.com Shared The number
t.sina.com.cn advertorial of people
Adveritiseme
todou, youku Page views
nt(video)
Internet
Page views,
BBS News reports Top topics
sharing
Other social - Related Article & The positive
media articles comments comments rate
Airlines Number of
The number Reaction to
Outdoors Lifts in office related
of audience a advertisement
buildings clients
35. 爱养心 budgeted statement of Korea medical tourism marketing plan
Project Description Expense Total(Yuan)
budget
Unit price (Yuan)Amount Frequen Subtotal(Yuan)
cy
Stage One 3020000
Event marketing Offer medical tour service for 3000 1 1 300000
Chinese athlete and give 00
publicity to the event
Public relation Negotiate with website editors to 1000 20 3 60000
acquisition & Joint provide Public relation acquisition
communication 隐形置顶、前置服务service,
with websites make the topic a hot issue
Special coverage for Send out positive comments 5000 5 1 2500000
Korea medical through opinion leaders to earn 00
tourism consumers’ faith in the product
Payment for related Keep experts on tourism and 8000 2 1 160000
articles in health care express their praise in 0
newspapers and essays to maintain the topic hot
journals
Stage Two 11888000
High-end forum Manage to build official 1000 6 2 12000
customer resource partnership with high-end
acquirement forum organizers
36. 爱养心 budgeted statement of Korea medical tourism marketing plan
Project Description Expense Total(Yuan)
budget
Unit price (Yuan)Amount Frequency Subtotal(Yuan)
Award Join hands with airline 3000 1 12 36000
distribution in companies to provide prize
airline winners with basic services
of medical tour
Ad distribution Unite medical and tourism 8000000 1 1 8000000
on plane organizations to afford the
satellite TV and advertisement on
transit poster on international flights and
tour bus tour buses for one year
after concept cognition has
been done
Interactive Invite celebrities to try 200000 4 1 800000
communication Korea medical tour for free
on celebrity and give their feedback
micro-blog through blog or micro-blog
Lottery for Serve the winners the basic 4000 2 5 40000
micro-blog programs of medical tour
message sharing
TV feature Release of advertising spots 1000000 3 1 3000000
program filming or infomercials on TV, video
37. 爱养心 budgeted statement of Korea medical tourism marketing plan
Project Description Expense budget Total(Yuan)
Unit price (Yuan)Amount Frequency Subtotal(Yuan)
Stage Three 1496000
Costs of contact Cooperate with inter 1000 20 2 40000
with enterprise medium enterprises to
managers develop new staff
welfare plan about
medical tour to Korea
Ads-placement on newspapers & 50000 5 1 250000
professional magazines
Public relation acquisition & Joint 1000 20 3 6000
communication with websites
Mail ads & Link ads to online retailers 200000 3 2 1200000
website ads or sale information to
placement help consumers who
decide to buy complete
the purchase action
Total 16404000
Expense data presented above is estimated according to the quotations and discrepancy with
actual amount may exist.