1. Ryan Willis
Full Sail University
Brand Identity Assignment

2. YARDIE RECORDS
The name of my company is Yardie
records. The name Yardie records derived
from the jamaican slang Yawdie, which
represents Jamaicans living overseas.
Yardie Records is an independent record
label specialize in the production and the
distribution of Reggae, Dancehall and
Calypso music.

3. YARDIE RECORDS
The name Yardie records Falls in the descriptive category. This
trademark clearly Describes the type of music our company
specializes in. It also illustrates the caribbean culture of the record
label.

4. YARDIE RECORDS
Strengths
The name is catchy and easy to remember
The name represents Reggae music
The name represents Jamaican culture
A common slang among Jamaican

5. YARDIE RECORDS
Concerns
The word Yardie is very common
The name is not protected
Others may try to use the name

6. YARDIE RECORDS
The Logo for my company is very effective because it is a
word mark logo that supports the laws of color and the shape.
It is horizontal, making it easy for people to read. According
to the laws of color, Black illustrates luxury and red
illustrates energy and excitement which will be the fuel of
our music. This logo represents the excitement of reggae and
dancehall music

7. This is the logo for Universal Music Group. Universal music group sells more
music than any other major label in the World. Their color of their words are
white which illustrates purity and the black illustrates luxury. In the logo,
behind the words is a picture of a globe; hence the name Universal music
group. The company uses an emblem logo. The logo is very simple and easy to
remember.

8. This is the logo of the second most selling major label in the
world. It is very simple, horizontal, and easy to read. They used
the colors, black, red, blue and grey. The Treble clef in the middle
was very creative. I fonts was also very noticeable. Yardie records
aims to produce a similar creative yet simple logo that would be
pleasing to the eye and easy to remember.

9. YARDIE REC RDS
This is Yardie records official logo. Very simple and with the colors red and
black illustrates luxury, excitement and energy. In the word record, a symbol
of an actual record replaces the o. It is also horizontal and easy to look at.

10. Corporate Culture
As an artist and a businessman, I always wanted to be apart of a record
label that goes above and beyond the requirements of establishing a
successful music career. Yardie records, though open to all genres, the
company will mainly distribute reggae and Caribbean music throughout
the world. Yardie records will consistently utilize personal learning
networks such as YouTube, face book, MySpace, and twitter to effectively
promote new releases. The company will also consistently incorporate online
marketing strategies to sell and promote its music, and merchandise. My
company will also be involved in artist management, artist development to
cultivate our artist into becoming the best they can be. The team consist of a
group of talented and qualified songwriters, musicians, and engineers

11. Mission Statement
We aim to share our love through music by creating music we love.
The mission statement will be posted on our company’s
website. It will be the first thing that people will see when
they visit the website. The statement is directed to
employees as well as customers. In brief words it explains
our passion through the love of music.

12. YARDIE REC RDS
We are Reggae music
“We are reggae music”, symbolizes unity between
Jamaicans and the whole caribbean community. This is
our music and Yardie records represents our culture.
The Tagline is Unique and it also describes our logo for
people who did not know what the term Yardie means.
The tagline reinforces the brand message. It is easy to
remember so it resonate in the minds of consumers.