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William Short is chief executive officer (CEO) of Benton Memorial Hospital, a 120-bed
institution. He has been in his position for 8 months. Before his arrival the hospital operated for 4
months without a CEO after the abrupt and unexplained departure of the former CEO. The
previous CEO appeared to have been extremely well liked by his management group but at the
same time was at constant odds with the hospitals board of trustees. This former CEO had been
considered easygoing, low-key in style, and relatively slow to act in many matters. William
Short stands in stark contrast to his predecessor; his pace is rapid, his manner is brusque and
forceful, and many find his size and demeanor to be intimidating. It is generally believed he has
brought into the organization to apply pressure to the management team and perhaps to weed out
certain individuals. It is, then, no surprise that his arrival was greeted with some apprehension
and resentment, and his personal style has only supported those initial impressions

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  • 1. William Short is chief executive officer (CEO) of Benton Memorial Hospital, a 120-bed institution. He has been in his position for 8 months. Before his arrival the hospital operated for 4 months without a CEO after the abrupt and unexplained departure of the former CEO. The previous CEO appeared to have been extremely well liked by his management group but at the same time was at constant odds with the hospitals board of trustees. This former CEO had been considered easygoing, low-key in style, and relatively slow to act in many matters. William Short stands in stark contrast to his predecessor; his pace is rapid, his manner is brusque and forceful, and many find his size and demeanor to be intimidating. It is generally believed he has brought into the organization to apply pressure to the management team and perhaps to weed out certain individuals. It is, then, no surprise that his arrival was greeted with some apprehension and resentment, and his personal style has only supported those initial impressions