1. Christmas Party Event
K-Village
July 2016
Media Plan

2. • Objective
• Campaign Strategy
• Which Media to Spend?
• Timeline
• How much Expense?
Agenda

3. • To Draw traffic to Christmas Event
• Create event awareness.
• Budget: 300,000 Baht
• Event Period: 21 – 26 December 2016
Objective

4. • Focus on Location Targeted Ads.
• Use Shareable Media.
• Create content to support campaign.
• Use Influencers & Publisher.
Campaign Strategy

5. Campaign Strategy
2 Month Before 1 Month Before Event Period
Create Event
Start FB Content Online PR Banner Ads
InfluencersEvent Ads

6. Which Media to Spend?
2 Month Before 1 Month Before Event Period
2. FB Page content
1. FB Event 4. FB Event Ads
3. FB Boost Post
5. GDN
6. Online PR
8. Influencers
7. Supplier Content

7. Media Usage
Facebook Event
• Increase number of
people who interesting
in Event
• Their friends can see
when they interested.

8. Media Usage
Facebook Page Content
• Bring hi-lighted subject in Event
as content.
• 20 post for this campaign
• Decorate as 50’s theme.
• Boost every post.

9. Media Usage
FB Boost Post
Increase number of
reach for specific
content

10. Media Usage
FB Event Ads
Increase
number of
reach for
Event.

11. Media Usage
GDN
• Show Event Banner in
Various website.
• Target to 10km. around K-
Village area.

12. Media Usage
Online PR
• Create Advertorial
to promote event
as Christmas Party
1. Painaidii.com
2. Wongnai.com
Example Topic: ชี้เป้ าที่เที่ยวช่วงคริสมาสต์-ปีใหม่ในกรุงเทพฯ

13. Media Usage
Supplier’s Content
• Bring hi-lighted subject in Event
as content.
• Post the content on Suppliers &
tenant FB Page.

14. Media Usage
Food Bloggers
• Use Influencers to
create a Live
Stream Review
• 3-4 Influencers
review at the same
time.
1. กินกับพีท เที่ยวกับผม
2. ใครสอนให้โพสรูปของกินตอนดึกกกก
3. Close to Heaven’s Blog
4. กินหนม
5. ลุงอ้วนกินกะเที่ยว

15. How Much Expense?
Media Budget Impression CTR Click Conv. Rate Conversion CPC Cost/ Conver CPM
Food Bloggers Liv e Rev iew (2-3) 100,000.00 50,000 0.50% 250 1.50% 4 400.00 26,666.67 2,000.00
FB Ev ent Ads 40,000.00 280,000 1.00% 2,800 4.00% 112 14.29 357.14 142.86
FB Boost Post (Targeted Area) 20,000.00 280,000 0.50% 1,400 2.00% 28 14.29 714.29 71.43
GDN (Targeted Area) 20,000.00 420,000 0.50% 2,100 1.00% 21 9.52 952.38 47.62
Online PR 50,000.00 30,000 0.50% 150 2.00% 3 333.33 16,666.67 1,666.67
Create Ev ent on FB 10,000.00 10,000 0.50% 50 3.00% 2 200.00 6,666.67 1,000.00
Page Content 30,000.00 10,000 0.50% 50 3.00% 2 600.00 20,000.00 3,000.00
Supplier's Content - 5,000 0.50% 25 2.00% 1 - - -
M edia M angement fee 12% 27,600.00 - 0.00% - 0.00% - - - -
Grand Total 297,600.00 1,085,000 0.63% 6,825 2.51% 171 43.60 1,737.81 274.29
What to Get? (minimum)
• 1,085,000 Impressions
• 6,825 Clicks
• 3-4 Bloggers Live Review
• 2 Online published
• 20 Event Contents
• 1 Event on FB

16. Timeline
w1 w2 w3 w4 w1 w2 w3 w4 w1 w2 w3 w4
FB Ev ent 10,000.00
FB Page Content 30,000.00
FB Boost Post 20,000.00
FB Ev ent Ads 40,000.00
GDN 20,000.00
Online PR 50,000.00
Supplier's Content -
Influenc ers 100,000.00
Total 270,000.00
DecemberNovemberOctober
BudgetMedia

17. THANK YOU