The Social Energy Meter (SEM) is a system that allows real-time monitoring and collaborative management of household and business energy usage. It provides feedback on consumption compared to a reference group through an energy meter connected to the WideSpime platform. This allows users to see how their usage compares and helps encourage more efficient energy use through social norms. The company WideTag is developing the SEM and seeks $1 million in seed funding to expand development and hiring.

1. Infrastructure for an Open Internet of Things
Inc.
Social Energy Meter

2. What is SEM?
Social Energy Meter – SEM – is an innovative solution
that allows the realtime monitoring and collaborative
management of energy usage in households and
businesses, through a complete suite of hardware and
software platforms.

3. How does it work?
Reference Group
Feedback
Your
Feedback
energy meter SEM
Your House WideSpime Your Reference Group

4. How does it work?
reference group feedback
you consume you’re in the you consume
less of the 25% middle of your more of the 75%
of your group reference group of your group
your household feedback
you are a lot you are you are a
below the near the above the
threshold threshold threshold
Color patterns can be modulated according to the specific business logic

6. WideSpime
A fault-tolerant, horizontally-scalable
and high-concurrency platform for
connecting massive numbers of
objects, supporting distributed
parallel data processing.

7. the people
augmenting their perceptions
the backbone
organizing the complexity
the spimes
gathering the data

8. Many advantages
for the for the
ENERGY PROVIDER ENERGY USER
profiling savings
gathering the usage data allows a a personalized energy plan could save
customized offering much money over time
communication awareness
sem represents an open daily qualified a realtime monitoring of energy shows
communication channel with the user the current consumption
efficiency sharing
the data allows a better prediction of comparing the usage patterns with
usage levels and increased efficiency friends and groups

9. Social driven change
Social norms have a strong influence on personal
behavior and happiness.
Global change is only possible when people are
involved.

10. Competition
Google PowerMeter

11. Market size
Smart meters are the vanguard of smart grid deployments.
250 million
18% of all meters
North America:
55% of all smart meters
46 million
2008 2015
http://www.pikeresearch.com/newsroom/smart-meter-installations-to-reach-250-million-worldwide-by-2015

12. Business model
energy provider energy meter user
LICENSING SAAS
+ +

13. Market Segments
Environment, Health, Security: World Concerns, April 2010
• Energy Management
• Smart Cities
• Health Monitoring
• Quantified Self
• Social Hardware
• Water Monitoring
• Crowdsourced Ecology
• 4G Telco System

14. Revenue Projections
IDC estimates the market opportunity for the software, servers,
technologies, and services to manage the world's converged IT
and physical infrastructure to be $120 billion by 2012.
WideTag Revenues from Energy Management Services (SEM):
$30 Million by 2013

15. WideTag’s Team
MANAGEMENT
Alex Lightman (Chairman | Los Angeles, CA)
Leandro Agro’ (CEO | Milan / Redwood City, CA)
Roberto Ostinelli (CTO | Milan / Redwood City, CA)
David Orban (Chief Evangelist | Globetrotter)
ADVISORS
Matteo Daste (Legal | San Francisco)
Carlo Maria Medaglia (Academic EU | Rome)
Alex Papanastassiou (Financial | Bruxelles)
Fabrizio Capobianco (Strategy | Silicon Valley)
Giuseppe Taibi (Mobile | Boston)
Joi Ito (NetCulture | Abu Dabhi, Japan)
Cumulative Experience Cumulative Funds Raised
>120 years >$250 Million

16. Funds Requested
Seed Round
$1 Million
Use of funds
increase personnel, product development

17. Infrastructure for an Open Internet of Things
Inc.
WideTag, Inc.
370 Convention Way
Redwood City, CA 94063
email: info@widetag.com
web: www.widetag.com
phone: +1 (650) 419-2686
fax: +1 (415) 373-3905