This is a presentation on Kedge's registered foresight and innovation program entitled "Wicked Opportunities®" given at the 2015 Outdoor Industry Association's Outdoor Retailer Summer Market on August 5th in Salt Lake City.
An Overlooked Part of Outdoor Industry Retail? DataGoSpotCheck
The right software gives independent reps the tools to examine brand management strategy and ensure that crucial field data is collected. Planograms, displays and visual merchandising are three components of retail that are vital to the outdoor industry. Similarly, initiatives directly involving sales reps and brand ambassadors need to be monitored and examined, to ensure optimal results. The following aspects of outdoor industry retail can be enhanced with mobile data collection.
Vendor contracts: Many vendor contracts allow independent reps to put products on sale, given a certain time window. The goal of vender contracts is often to maintain brand consistency – through pricing and related marketing efforts. As such, vendor contracts can be extremely comprehensive, and SaaS tools ensure retailers follow the outlined regulations.
Demos: Field reps often perform demos and need to gather real-time information surrounding the success of the event. Data points regarding sales, reviews and marketing can be extremely helpful for brands spending time and money for demos and sampling.
Seasonal promotions: Seasonal merchandising, especially relevant with the holidays approaching, needs to be optimized. The last two months of the year offer an extremely small time window with tremendous opportunity.
Monitoring competition: SaaS tools should help gather insight surrounding internal data as well as competitive intel. Track competition to better understand the market and related customer needs and demands.
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
An Overlooked Part of Outdoor Industry Retail? DataGoSpotCheck
The right software gives independent reps the tools to examine brand management strategy and ensure that crucial field data is collected. Planograms, displays and visual merchandising are three components of retail that are vital to the outdoor industry. Similarly, initiatives directly involving sales reps and brand ambassadors need to be monitored and examined, to ensure optimal results. The following aspects of outdoor industry retail can be enhanced with mobile data collection.
Vendor contracts: Many vendor contracts allow independent reps to put products on sale, given a certain time window. The goal of vender contracts is often to maintain brand consistency – through pricing and related marketing efforts. As such, vendor contracts can be extremely comprehensive, and SaaS tools ensure retailers follow the outlined regulations.
Demos: Field reps often perform demos and need to gather real-time information surrounding the success of the event. Data points regarding sales, reviews and marketing can be extremely helpful for brands spending time and money for demos and sampling.
Seasonal promotions: Seasonal merchandising, especially relevant with the holidays approaching, needs to be optimized. The last two months of the year offer an extremely small time window with tremendous opportunity.
Monitoring competition: SaaS tools should help gather insight surrounding internal data as well as competitive intel. Track competition to better understand the market and related customer needs and demands.
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
Our immersive approach to creating the future has been embraced around the world! Join us for this one-of-a-kind, interactive and project-based program that empowers participants with the critical skills of Strategic Foresight and Futures Thinking for a new era of complexity and change.
This presentation by Kedge principal Yvette Montero Salvatico details how we must look beyond trends to the qualitative metrics of patterns, values and narratives in order to create the future today.
This presentation was given at the 2014 World Future Society conference in Orlando, Florida.
We are in an age of rapid change and complexity, but communication is a constant thread throughout the history of humanity. How will emerging trends and patterns impact communication in the future, and how will communication guide the development of technology, business and society?
The Future of STEM (Science, Technology, Engineering and Math)Frank W. Spencer IV
The Future of STEM (Science, Technology, Engineering and Math) is... not quite what you think. In this presentation giving as a keynote to businesses, educators and talent developers, Kedge explains how a much more qualitative future is emerging. 3 rules for this rising future as well as five "actors" that embody the characteristics of this future are presented.
The business case for Strategic Foresight as a critical skillset in the 21st Century. If leadership believes that innovation, creativity, strategy, exploration, play and collaboration are all important, then foresight must be embedded into the culture of their organizations and social landscapes.
My Future: Career Exploration and Development Through ForesightFrank W. Spencer IV
My Future is a career foresight program offered to organizations and individuals through Kedge. This presentation was recently given to over 1000 people from companies all over the world as part of an employee resource development webinar.
This unique workshop will leverage a powerful foresight tool called Causal Layered Analysis (CLA). The CLA model promotes the deeper understanding of issues by examining their root causes. Through a systematic and straightforward approach, CLA first helps participants uncover why trends manifest themselves as they do. With this new critical insight, individuals can then discover how altering their mindsets can ultimately lead to better outcomes.
Generation Cohort: The Postnormal Shift To A Holistic WorkforceFrank W. Spencer IV
A Kedge keynote presentation detailing a shift from the traditional concept of generational warfare in the workplace to "Generation Cohort," a new generational idea in line with the shift to a postnormal economy and age.
The Age of Opportunity: The New Era of Innovation for Business, Technology, a...Frank W. Spencer IV
A Kedge presentation explaining the new age of innovation and opportunity resulting from the postnormal shift, the 7 values of our new environment, and how some of those shifts are shaping our future.
Our immersive approach to creating the future has been embraced around the world! Join us for this one-of-a-kind, interactive and project-based program that empowers participants with the critical skills of Strategic Foresight and Futures Thinking for a new era of complexity and change.
This presentation by Kedge principal Yvette Montero Salvatico details how we must look beyond trends to the qualitative metrics of patterns, values and narratives in order to create the future today.
This presentation was given at the 2014 World Future Society conference in Orlando, Florida.
We are in an age of rapid change and complexity, but communication is a constant thread throughout the history of humanity. How will emerging trends and patterns impact communication in the future, and how will communication guide the development of technology, business and society?
The Future of STEM (Science, Technology, Engineering and Math)Frank W. Spencer IV
The Future of STEM (Science, Technology, Engineering and Math) is... not quite what you think. In this presentation giving as a keynote to businesses, educators and talent developers, Kedge explains how a much more qualitative future is emerging. 3 rules for this rising future as well as five "actors" that embody the characteristics of this future are presented.
The business case for Strategic Foresight as a critical skillset in the 21st Century. If leadership believes that innovation, creativity, strategy, exploration, play and collaboration are all important, then foresight must be embedded into the culture of their organizations and social landscapes.
My Future: Career Exploration and Development Through ForesightFrank W. Spencer IV
My Future is a career foresight program offered to organizations and individuals through Kedge. This presentation was recently given to over 1000 people from companies all over the world as part of an employee resource development webinar.
This unique workshop will leverage a powerful foresight tool called Causal Layered Analysis (CLA). The CLA model promotes the deeper understanding of issues by examining their root causes. Through a systematic and straightforward approach, CLA first helps participants uncover why trends manifest themselves as they do. With this new critical insight, individuals can then discover how altering their mindsets can ultimately lead to better outcomes.
Generation Cohort: The Postnormal Shift To A Holistic WorkforceFrank W. Spencer IV
A Kedge keynote presentation detailing a shift from the traditional concept of generational warfare in the workplace to "Generation Cohort," a new generational idea in line with the shift to a postnormal economy and age.
The Age of Opportunity: The New Era of Innovation for Business, Technology, a...Frank W. Spencer IV
A Kedge presentation explaining the new age of innovation and opportunity resulting from the postnormal shift, the 7 values of our new environment, and how some of those shifts are shaping our future.