One of the challenges about information everywhere is not so much about the sheer quantity of information out there, but the ways that we are in contact with it. We talk a lot about sense-making, but recent research in neurophysiology brings a fresh look at memory and how the brain handles place-making; knowing where things are in real life and virtual spaces. Because infoglut is the context of our current work, what tools can we devise, expanding on domain modelling and storytelling, that can help us create sense and space-making bricks for the users?

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Ok Information Is Everywhere
HOW DO WE REALLY DEAL WITH IT
Natacha Hennocq

2. WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq
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natacha hennocq
@nattchah
OK information is everywhere
How do we really deal with it

3. WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq
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as information architects
We are creating the spaces
in which people meet, exchange,
communicate, and learn

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IoT
How will we go on?
what do things mean
where do they go
how do they connect

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that’s a thought
What happens?
language
comprehension
sounds
language
processing
scents
touch
movement
colours
and shapes
MOTOR CORTEX
SENSORY CORTEX
AND CEREBELLUM
VISUAL CORTEX
WERNICKE’S AREA
OLFACTORY CORTEX
AUDITORY CORTEX
BROCA’S AREA

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not so long ago…
What were
we doing?

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what do we remember?
Time and space
robertclarkphoto.com
working memory
declarative memory
semantic memory
episodic memory

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remember this
Where is your hippo?

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naturally wired for
Building context

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about space …
You have to know
where you have been
to know
where you are
© Chiswick Chap
Start
Current position
Integrated path
or dead reckoning
estimates current position,
and gives direction,
distance for return journey
“ leg” of journey
(direction, distance)

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mental representation
Cognitive maps
© Rod Taber

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mapping
Orienting ourselves in meaning
© Mike Atherton

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overlap
Space and thinking
You remember people’s
faces in the space
that you have seen them,
with incredible efficiency

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thought and interaction
Metaphor builders
We are place makers and sense makers
with each new interaction,
the metaphors get enriched

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information architects
Building clarity

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not so simple
Beyond rational thought, emotion

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fulfilling experience
A bigger hippocampus: the happy factor
© Pete Trainor Interact15

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intuitive
The human species
thinks in metaphors
and learns
through stories
Mary Catherine Bateson

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clarity within complexity
Good news: you are equipped
© Minority Report

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thank you
merci
natacha hennocq
@nattchah