2. Facebook Marketing Partner
Goals of Facebook Advertising
• Connect with Fans
• Spread awareness and engage new fans
• Sell products or services
• Share news or information
• Obtain emails or to generate leads
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3. Facebook Marketing Partner
Facebook Advertising
vs. Facebook Page Management
Fan Page Management
• Establish brand’s social presence
• Creating fresh content
• Post news or information
• Connect and respond to fans
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Facebook Advertising
• Promoting and reach content to boost
page engagement
• Sell products or services
• Find new potential customers