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Why Players Leave | Nelson Rodriguez
The document discusses why players disengage from games within 30 days, highlighting factors such as user experience challenges, payment issues, and various types of friction encountered during gameplay. It references customer interviews, developer surveys, and player studies to identify harmful and avoidable frictions. The key takeaway emphasizes the importance of addressing these frictions to improve player retention.
Why Players Leave | Nelson Rodriguez
- 1. Why Players Leave NelsonRodriguez Senior Marketing Manager, Games Industry Akamai
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- 3. of players leave games in30 days
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- 12. Beneficial Avoidable Unavoidable Harmful Bad UX SlowLoads Difficulty Payment! Hardware Legal Friction Matrix
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Editor's Notes
- #11 You need to be able to ask yourself two questions in order to prioritize and manage friction