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Why not WOW? Reaching for the Spectacular Presentation
- 15. 15 © Tyler Technologies 2012
- 21. Follow me on Twitter, @RexCastle Check out my wordpress site, with tons of free stuff, and a lot more detail on my presentations, http://hrhiring.wordpress.com Why not WOW?, my self-published book, https://www.createspace.com/3939353 The Brass Ring, my self-published parable on hiring the best, https://www.createspace.com/3691301 Need a keynote? Need a presenter? Expert in HR topics and presentation? rcastle263@gmail.com
Editor's Notes
- I want to take you back with me in time. So come back with meRather shockingly, Grateful Dead bass player, Phil Lesh, is busted for drugs in Calif. George Steinbrenner buys the Yankees from CBS for $12 million. "Live & Let Die" premieres in US.Trial of Watergate burglars begins in Wash DC. John Cleese's final episode of "Monty Python's Flying Circus," airs on BBC. George Foreman TKOs Joe Frazier in 2 for heavyweight boxing title. Equally as shocking as the earlier drug-related bust, Jerry Garcia of Grateful Dead is stopped for speeding & LSD possession. The year is 1973. But little of these things mattered to me. In fact I only one vivid memory from 1973. I gave a presentation.Let’s look into my science class of 1973 with Coach Collins. CLICKI was a junior in high school and we had to give a report on something scientific. I chose the book Psycho-cybernetics largely because my dad was a physician and he liked this psycho stuff and he always envisioned me to be this marvelous basketball player and this psycho-cybernetics stuff was about improving through visualization. I read a few pages of the book. It was way boring—I was a junior in high school. I thought “I’ll wing it.” The day of my presentation came and I was hoping perhaps the teacher would forget, but he didn’t. He called my name, “Rex, you’re up!” I got up and said “Psycho-cybernetics is a book about visualizing results” and sat down. Then, I heard rather impatiently, in a raised voice “Castle, you’re up!” I realized at that moment that coach was screwing around in the back with Mike McKinnich and Ed McCoy and he’d missed it and worse I was going to have to do it again. Then, an angel spoke from across the room and said “he already did.”“Seriously?” Coach Collins responded. And another angel from the other side of the room sang out, “Yeah he said psycho something was about visualizing junk.”I had two thoughts: I vowed at that moment never to give another presentation, but (2) in the back of my head a little voice was saying “you can do better.”Okay, the second promise I made was I would show you how anyone could do better, and I believe I said “dramatically better” at presentation. Hopefully, I’ve fulfilled that promise. Let’s move on to tools.CLICK
- We have three memories we’re dealing with when conveying information. The first is sensory; the second is working (short-term) and the third is the holy grail, long-term. Get stuff into long-term and we’ve accomplished the ultimate in communication.But we have all this stuff out here in sensory memory trying to get into long-term and trying to get in not by opening some floodgate, but by slipping through the eye-of-a-needle, CLICK.To complicate things we only have two channels running through the eye-of-a-needle. Visual and Verbal, CLICK.When they’re full, the message gets garbled. If we have a complicated slide with bullets and text and maybe a graph or two and we’re reading the slide or talking about it, the wonder is not that people can remember so little, but that they can remember so much.We simply must begin to understand that our brains, as big and powerful as they are, cannot absorb the volume of information we ask them to absorb.Cut out anything that is NOT absolutely essential and fails to contribute to the message.Become the presentation. PowerPoint is a tool, but we are the presentation. Folks should be listening to us, watching us and learning from us.And, now, I take you back to my duh experiment. Because if I pour the right amount of water, through the tiny funnel, it flows effortlessly from one bottle, my sensory memory, through the funnel, my working memory and into another bottle my long-term memory.That’s the science of presentation. It’s the science we violate almost every time we get up to do this presentation thing. I made you three promises a few minutes ago. I promised to show you the science. The second thing I promised was to show you how anyone can get dramatically better at this presentation stuff. I’ll need your help again to accomplish that second part.CLICK
- Why did I start this presentation with an experiment?For a number of different reasons. We have a minute to maybe two minutes to grab the attention of our audience. So I didn’t get up behind the podium and say “Hi, I’m Rex Castle and I work with blah, de blah, de blah, de blah. Instead I sort of freaked a few people out and started in my lab doing a duh experiment. But critically important is I had to connect my opening to my presentation. Otherwise it’s simply goofy.Then, I tried to engage you by asking you to remember slides and bullets and we had some laughs.I’d like to move on to some other techniques, some other tools. CLICK
- I really put TED here because it doesn’t really fit a lot of other plances. Ted.com is a spectacular tool becauseA great way to learn is to read.A great way to learn is to do.The best way to learn is to teach, but if you can’t do that,A great way to learn is to watch.TED talks are free, amazing and take care of the great way to learn through watching.I would commend the thousands of presentations at TED, to your enjoyment.Other resource: http://www.youtube.com/watch?v=-wmSHbDkHJ8&feature=related(“Life After Death by Powerpoint2010” by Comedian Don McMillan)Orwww.youtube.com/watch?v=GB7S-KOJIfE(“How NOT To Use Powerpoint” by Comedian Don McMillan)Now, if you go back to my class in 1973. I was using a mnemonic from a book by Garr Reynolds titled Presentation Zen. The mnemonic is “PUNCH.”CLICK
- Each letter in PUNCH stands for something, of course. Hence the term “mnemonic.”Again, let’s think back to the presentation I did within this presentation where I was back in my high school, giving a presentation.I used PUNCH to present that presentation.The “P” CLICK in Punch stands for “Personal.” My presentation was all about me and very personal.The “U” CLICKstands for “Unexpected.” I tried to do a couple of things that were maybe a bit unexpected. Having you be part of my 1973 high school class.The “N” CLICKin PUNCH stands for “Novel.” And, no, I’m not going to pass out a bunch of books and have everyone start reading. I mean “Unique.”The “C” CLICKis for “Challenge.” Everything I’m doing today is about challenging us to not only do better, but to do things differently. To change. I’m going to dissect this slide here in a little bit and show you how even with these slides there’s a challenge.The “H” stands for “Humor” CLICK, PAUSE, but humor is a double-edged sword because many of you are thinking “that slide’s not funny.” Well how about this one? CLICK We have to be very careful with humor because a lot of it is less funny and more offensive; we shouldn’t demean our audience; we should use ourselves as the negative example.CLICK
- Each letter in PUNCH stands for something, of course. Hence the term “mnemonic.”Again, let’s think back to the presentation I did within this presentation where I was back in my high school, giving a presentation.I used PUNCH to present that presentation.The “P” CLICK in Punch stands for “Personal.” My presentation was all about me and very personal.The “U” CLICKstands for “Unexpected.” I tried to do a couple of things that were maybe a bit unexpected. Having you be part of my 1973 high school class.The “N” CLICKin PUNCH stands for “Novel.” And, no, I’m not going to pass out a bunch of books and have everyone start reading. I mean “Unique.”The “C” CLICKis for “Challenge.” Everything I’m doing today is about challenging us to not only do better, but to do things differently. To change. I’m going to dissect this slide here in a little bit and show you how even with these slides there’s a challenge.The “H” stands for “Humor” CLICK, PAUSE, but humor is a double-edged sword because many of you are thinking “that slide’s not funny.” Well how about this one? CLICK We have to be very careful with humor because a lot of it is less funny and more offensive; we shouldn’t demean our audience; we should use ourselves as the negative example.CLICK
- Each letter in PUNCH stands for something, of course. Hence the term “mnemonic.”Again, let’s think back to the presentation I did within this presentation where I was back in my high school, giving a presentation.I used PUNCH to present that presentation.The “P” CLICK in Punch stands for “Personal.” My presentation was all about me and very personal.The “U” CLICKstands for “Unexpected.” I tried to do a couple of things that were maybe a bit unexpected. Having you be part of my 1973 high school class.The “N” CLICKin PUNCH stands for “Novel.” And, no, I’m not going to pass out a bunch of books and have everyone start reading. I mean “Unique.”The “C” CLICKis for “Challenge.” Everything I’m doing today is about challenging us to not only do better, but to do things differently. To change. I’m going to dissect this slide here in a little bit and show you how even with these slides there’s a challenge.The “H” stands for “Humor” CLICK, PAUSE, but humor is a double-edged sword because many of you are thinking “that slide’s not funny.” Well how about this one? CLICK We have to be very careful with humor because a lot of it is less funny and more offensive; we shouldn’t demean our audience; we should use ourselves as the negative example.CLICK
- Each letter in PUNCH stands for something, of course. Hence the term “mnemonic.”Again, let’s think back to the presentation I did within this presentation where I was back in my high school, giving a presentation.I used PUNCH to present that presentation.The “P” CLICK in Punch stands for “Personal.” My presentation was all about me and very personal.The “U” CLICKstands for “Unexpected.” I tried to do a couple of things that were maybe a bit unexpected. Having you be part of my 1973 high school class.The “N” CLICKin PUNCH stands for “Novel.” And, no, I’m not going to pass out a bunch of books and have everyone start reading. I mean “Unique.”The “C” CLICKis for “Challenge.” Everything I’m doing today is about challenging us to not only do better, but to do things differently. To change. I’m going to dissect this slide here in a little bit and show you how even with these slides there’s a challenge.The “H” stands for “Humor” CLICK, PAUSE, but humor is a double-edged sword because many of you are thinking “that slide’s not funny.” Well how about this one? CLICK We have to be very careful with humor because a lot of it is less funny and more offensive; we shouldn’t demean our audience; we should use ourselves as the negative example.CLICK
- Each letter in PUNCH stands for something, of course. Hence the term “mnemonic.”Again, let’s think back to the presentation I did within this presentation where I was back in my high school, giving a presentation.I used PUNCH to present that presentation.The “P” CLICK in Punch stands for “Personal.” My presentation was all about me and very personal.The “U” CLICKstands for “Unexpected.” I tried to do a couple of things that were maybe a bit unexpected. Having you be part of my 1973 high school class.The “N” CLICKin PUNCH stands for “Novel.” And, no, I’m not going to pass out a bunch of books and have everyone start reading. I mean “Unique.”The “C” CLICKis for “Challenge.” Everything I’m doing today is about challenging us to not only do better, but to do things differently. To change. I’m going to dissect this slide here in a little bit and show you how even with these slides there’s a challenge.The “H” stands for “Humor” CLICK, PAUSE, but humor is a double-edged sword because many of you are thinking “that slide’s not funny.” Well how about this one? CLICK We have to be very careful with humor because a lot of it is less funny and more offensive; we shouldn’t demean our audience; we should use ourselves as the negative example.CLICK
- Each letter in PUNCH stands for something, of course. Hence the term “mnemonic.”Again, let’s think back to the presentation I did within this presentation where I was back in my high school, giving a presentation.I used PUNCH to present that presentation.The “P” CLICK in Punch stands for “Personal.” My presentation was all about me and very personal.The “U” CLICKstands for “Unexpected.” I tried to do a couple of things that were maybe a bit unexpected. Having you be part of my 1973 high school class.The “N” CLICKin PUNCH stands for “Novel.” And, no, I’m not going to pass out a bunch of books and have everyone start reading. I mean “Unique.”The “C” CLICKis for “Challenge.” Everything I’m doing today is about challenging us to not only do better, but to do things differently. To change. I’m going to dissect this slide here in a little bit and show you how even with these slides there’s a challenge.The “H” stands for “Humor” CLICK, PAUSE, but humor is a double-edged sword because many of you are thinking “that slide’s not funny.” Well how about this one? CLICK We have to be very careful with humor because a lot of it is less funny and more offensive; we shouldn’t demean our audience; we should use ourselves as the negative example.CLICK
- Each letter in PUNCH stands for something, of course. Hence the term “mnemonic.”Again, let’s think back to the presentation I did within this presentation where I was back in my high school, giving a presentation.I used PUNCH to present that presentation.The “P” CLICK in Punch stands for “Personal.” My presentation was all about me and very personal.The “U” CLICKstands for “Unexpected.” I tried to do a couple of things that were maybe a bit unexpected. Having you be part of my 1973 high school class.The “N” CLICKin PUNCH stands for “Novel.” And, no, I’m not going to pass out a bunch of books and have everyone start reading. I mean “Unique.”The “C” CLICKis for “Challenge.” Everything I’m doing today is about challenging us to not only do better, but to do things differently. To change. I’m going to dissect this slide here in a little bit and show you how even with these slides there’s a challenge.The “H” stands for “Humor” CLICK, PAUSE, but humor is a double-edged sword because many of you are thinking “that slide’s not funny.” Well how about this one? CLICK We have to be very careful with humor because a lot of it is less funny and more offensive; we shouldn’t demean our audience; we should use ourselves as the negative example.CLICK
- Each letter in PUNCH stands for something, of course. Hence the term “mnemonic.”Again, let’s think back to the presentation I did within this presentation where I was back in my high school, giving a presentation.I used PUNCH to present that presentation.The “P” CLICK in Punch stands for “Personal.” My presentation was all about me and very personal.The “U” CLICKstands for “Unexpected.” I tried to do a couple of things that were maybe a bit unexpected. Having you be part of my 1973 high school class.The “N” CLICKin PUNCH stands for “Novel.” And, no, I’m not going to pass out a bunch of books and have everyone start reading. I mean “Unique.”The “C” CLICKis for “Challenge.” Everything I’m doing today is about challenging us to not only do better, but to do things differently. To change. I’m going to dissect this slide here in a little bit and show you how even with these slides there’s a challenge.The “H” stands for “Humor” CLICK, PAUSE, but humor is a double-edged sword because many of you are thinking “that slide’s not funny.” Well how about this one? CLICK We have to be very careful with humor because a lot of it is less funny and more offensive; we shouldn’t demean our audience; we should use ourselves as the negative example.CLICK
- Each letter in PUNCH stands for something, of course. Hence the term “mnemonic.”Again, let’s think back to the presentation I did within this presentation where I was back in my high school, giving a presentation.I used PUNCH to present that presentation.The “P” CLICK in Punch stands for “Personal.” My presentation was all about me and very personal.The “U” CLICKstands for “Unexpected.” I tried to do a couple of things that were maybe a bit unexpected. Having you be part of my 1973 high school class.The “N” CLICKin PUNCH stands for “Novel.” And, no, I’m not going to pass out a bunch of books and have everyone start reading. I mean “Unique.”The “C” CLICKis for “Challenge.” Everything I’m doing today is about challenging us to not only do better, but to do things differently. To change. I’m going to dissect this slide here in a little bit and show you how even with these slides there’s a challenge.The “H” stands for “Humor” CLICK, PAUSE, but humor is a double-edged sword because many of you are thinking “that slide’s not funny.” Well how about this one? CLICK We have to be very careful with humor because a lot of it is less funny and more offensive; we shouldn’t demean our audience; we should use ourselves as the negative example.CLICK
- Dan and Chip Heath wrote a book titled Made to Stick. CLICKIn this book they talked about the science behind making an idea “sticky.” That is transferring an idea from short-term or working memory into long-term, the Holy Grail, memory. What better outcome could a presenter hope for?I made an idea sticky a little bit ago with a slide I used. CLICKI used the mnemonic that Dan and Chip Heath came up with SUCCES.The “S” CLICK stands for Simple CLICK; my slides are very simple, very graphic and very memorable.The “U” CLICK we’ve already covered in PUNCY. Does anyone remember what the “U” stands for? “Unexpected.” CLICK Right. I interacted with this slide. That was maybe a bit unexpected.The first “C” CLICK in SUCCESS stands for “Concrete.” CLICK Abstract theories of communication are much harder to remember than the concreteness of my presentation.The other “C” CLICK stands for “Credible.” CLICK If you remember I said this theory comes from Cliff Atkinson’s exceptional work Beyond Bullet Points, thus establishing credibility by citing an expert.The “E” CLICK in SUCCES is for “Emotion.” CLICK A presentation with emotion, even simple voice intonation, will be much, much, MUCH more memorable than one that doesn’t offer this engagement.The final “S” CLICK in SUCCESS is probably the most powerful word you’ll hear today, “Story.” CLICK Stories are one of the most powerful teaching tools we have, but I guess because we’re being all “professional,” or whatever, many of us don’t use them. CLICK
- I point you back to the exercise I gave you earlier. The slides you remember are what stuck. The ideas you were able to draw are the ideas you will remember not simply until tomorrow, but for years to come. The bullet points. Some of you have great memories for this sort of thing; for the vast majority of us we don’t remember a single bullet. That’s the last outcome I want as a presenter. Here’s my guarantee: I will guarantee you that when you come back to CONNECT 2013 and I’m here you will remember this slide because I followed SUCCES to make the idea of the 3 memories, the idea of the eye-of-the-needle, the idea of controlling the flow sticky.Remember that voice in the back of my brain, that boy in high school in 1973 who gave that awful, pitiful presentation. Remember the voice saying “You can do better.”That’s my last challenge to all of you today. You have the science, you’ve seen that anyone can get dramatically better at this presentation stuff, and you have the tools.My last challenge is “we can do better,” “we can do better,” “we can do better.” Let’s make a commitment, from today forward, to do just that.CLICK