1. Why not 2nd Cycle?
What problem do I want to solve:
– It is difficult to identify vintage items
– It is difficult to know the value of a vintage item
and
– Buying vintage is intimidating
How will I solve it:
– Provide a social place where I can browse vintage products and their description
How can I make it Social:
- Crowd-sourced information
- Introduce social and community features
How can I monetize it:
- ”Sell one like this” function
- ”Buy one like this” function

2. Why not 2nd Cycle?
Why is this different from Ebay and online stores
- Online auctions and stores don’t keep record of all the products they have listed
- Their goal is to sell, not record information
- There is very little community around those as it is a make-money/make-good-deal
competitive environment.
- Why not 2nd Cycle? is focusing on generating a database with 1 product page per
unique reference.
- The primary goal of Why not 2nd Cyle? is to discover products.
Why is this different from discusion forums
– Dicussion forums don’t organise products and informations in an searchable manner.
– Dicussion forums don’t link related information toguether
– Why not 2nd Cycle? Focuses on finding a specific product, then adding information and
discussion around this product.

3. Road map
Completed
 Focus on 1 product to prove the concept: Lamps
 Focus on 1 country to prove the concept: Finland/Scandinavia
 Collect information about 1500 products/lamps
 Put the information online at http://www.whynot2ndcycle.com/lamp-database/
 Gather a community around people looking for information about vintage lamp:
 https://www.facebook.com/whynot2ndcycle
 http://www.whynot2ndcycle.com/
Short term: needs funding
€ Grow the product/lamp collection by crowd sourcing -> Windows phone app
€ Extend to more countries -> Windows phone app
Next steps ahead
 Introduce social features: comment, like, follow, notifications
 Introduce ”sell one like this” and ”buy one like this” fonctionalities
 Extend to more products (Chairs, tables, shelves, other house furnitures, glassware...etc.)