Artificial Intelligence in the Legal Industry: Hope or Hype?Milena Higgins, PhD
This lightning talk was presented to the Minnesota Association of Law Librarians on May 19, 2017. It is an overview of the state of artificial intelligence in the legal industry with a brief glimpse of where we are headed.
First ever true Social Platform for CricketersCrickedin
CrickedIn aims to connect the world's amateur and professional cricketers through a global online network. Their goal is to fundamentally transform how cricket works by connecting talent to opportunities at a massive scale. They plan to build the world's largest cricket network by leveraging technology and data to provide value to cricketers, clubs, brands and fans through features like a professional identity ecosystem, insights, monetization solutions, and a viral growth engine. CrickedIn believes this global cricket network can provide economic opportunities for all entities involved with the sport and has an attractive financial model and vision to connect over 100 million cricketers worldwide.
Reid Hoffman provided the initial funding to publicly launch LinkedIn in May 2003 after facing rejection from over 24 venture capital firms. Sequoia Capital eventually agreed to lead a $4.7 million Series A funding round in November 2003 due to their previous success with PayPal. LinkedIn succeeded because it facilitated economic activity rather than relying on an economic boom, growing to over 450 million members and $3 billion in revenue by 2015.
This document discusses important trends impacting businesses today. It begins by defining the difference between fads and trends, noting that trends result from real shifts versus momentary excitement. Three categories of trends are identified: user base shifts, technology shifts, and business climate shifts. Regarding user base shifts, the document focuses on Millennials and their expectations of simplicity, connectivity across devices, and fast experiences. For technology shifts, it discusses the Internet of Things and interfaceless design. On business climate shifts, it emphasizes the Americans with Disabilities Act and importance of accessibility. The document concludes by summarizing seven fadless trends businesses should consider, including componentization, anticipatory design, and performance.
This document provides procedures for determining the density, yield, air content, cement content, and water-cement ratio of concrete. It describes how to fill a measure with concrete in layers, consolidating each layer by rodding or vibrating. It then explains how to calculate the concrete's density based on the measure's volume and mass. Formulas are also provided to calculate the concrete's yield, cement content, water content, and water-cement ratio based on mixture proportions and batch weights. Test results must be reported to specified precisions for density, yield, cement content, and water-cement ratio.
McQueen's films rely on visualization over narration to tell stories of human suffering and struggle. Through close-ups of emaciated bodies during hunger strikes, naked scenes depicting sex addiction, and images of whip marks and lynchings, McQueen shows the physical toll of his protagonists' circumstances without explaining their inner thoughts. His unflinching visual style aims to make audiences feel the pain and truth of the stories rather than just understand them intellectually. A through-line in his work is using the body as a way to depict narratives and communicate what cannot be said through words alone.
This document provides background on how MATLAB scripts are graded on the Edge platform. It assigns the task of writing part of a grading script to check if a student's solution to a difference function problem uses the subtraction operator or the diff function. The grading script needs to read the answer code as text, delete comments, and use the assert function to provide feedback if the solution violates conditions. Examples of student answers and a sample use of assert are provided to help complete the task.
Artificial Intelligence in the Legal Industry: Hope or Hype?Milena Higgins, PhD
This lightning talk was presented to the Minnesota Association of Law Librarians on May 19, 2017. It is an overview of the state of artificial intelligence in the legal industry with a brief glimpse of where we are headed.
First ever true Social Platform for CricketersCrickedin
CrickedIn aims to connect the world's amateur and professional cricketers through a global online network. Their goal is to fundamentally transform how cricket works by connecting talent to opportunities at a massive scale. They plan to build the world's largest cricket network by leveraging technology and data to provide value to cricketers, clubs, brands and fans through features like a professional identity ecosystem, insights, monetization solutions, and a viral growth engine. CrickedIn believes this global cricket network can provide economic opportunities for all entities involved with the sport and has an attractive financial model and vision to connect over 100 million cricketers worldwide.
Reid Hoffman provided the initial funding to publicly launch LinkedIn in May 2003 after facing rejection from over 24 venture capital firms. Sequoia Capital eventually agreed to lead a $4.7 million Series A funding round in November 2003 due to their previous success with PayPal. LinkedIn succeeded because it facilitated economic activity rather than relying on an economic boom, growing to over 450 million members and $3 billion in revenue by 2015.
This document discusses important trends impacting businesses today. It begins by defining the difference between fads and trends, noting that trends result from real shifts versus momentary excitement. Three categories of trends are identified: user base shifts, technology shifts, and business climate shifts. Regarding user base shifts, the document focuses on Millennials and their expectations of simplicity, connectivity across devices, and fast experiences. For technology shifts, it discusses the Internet of Things and interfaceless design. On business climate shifts, it emphasizes the Americans with Disabilities Act and importance of accessibility. The document concludes by summarizing seven fadless trends businesses should consider, including componentization, anticipatory design, and performance.
This document provides procedures for determining the density, yield, air content, cement content, and water-cement ratio of concrete. It describes how to fill a measure with concrete in layers, consolidating each layer by rodding or vibrating. It then explains how to calculate the concrete's density based on the measure's volume and mass. Formulas are also provided to calculate the concrete's yield, cement content, water content, and water-cement ratio based on mixture proportions and batch weights. Test results must be reported to specified precisions for density, yield, cement content, and water-cement ratio.
McQueen's films rely on visualization over narration to tell stories of human suffering and struggle. Through close-ups of emaciated bodies during hunger strikes, naked scenes depicting sex addiction, and images of whip marks and lynchings, McQueen shows the physical toll of his protagonists' circumstances without explaining their inner thoughts. His unflinching visual style aims to make audiences feel the pain and truth of the stories rather than just understand them intellectually. A through-line in his work is using the body as a way to depict narratives and communicate what cannot be said through words alone.
This document provides background on how MATLAB scripts are graded on the Edge platform. It assigns the task of writing part of a grading script to check if a student's solution to a difference function problem uses the subtraction operator or the diff function. The grading script needs to read the answer code as text, delete comments, and use the assert function to provide feedback if the solution violates conditions. Examples of student answers and a sample use of assert are provided to help complete the task.
El documento habla sobre los blogs. Explica que un blog es una página donde se publican artículos actualizados sobre temas específicos. Existen herramientas gratuitas para crear y administrar blogs de forma sencilla. Los blogs pueden ser personales, corporativos, educativos u organizados por género o tipo de contenido. Se diferencian también por su soporte económico y identidad de los autores.
This document provides instructions for applicants applying to the National Support Team of AIESEC in the Czech Republic. It outlines the application process and requirements, including submitting answers to general and specific questions, endorsements, and formatting guidelines by the October 11th deadline. The selection process will include a vote of confidence, interviews, and case studies to evaluate applicants. The next steps in the selection process are described. Sample application questions are provided for various National Support Team roles covering areas like global talents, corporate partnerships, and operations.
Prezentare realizată de Olga Morozan, masterandă în psihologie, doctorandă, Institutul de Știinte al Educației, în cadrul Conferinței anuale Angajament civic: E-transformare @ bibliotecilor
21 02 2013- Sesión de la Comisión Interinstitucional para los Proyectos de Pr...Organización política
Discurso pronunciado por el Gobernador del Estado de Veracruz, Javier Duarte de Ochoa, durante la Sesión de la Comisión Interinstitucional para los Proyectos de Prestación de Servicios, evento que se llevó a cabo el 21 de febrero de 2013, en el cual se habló sobre las iniciativas que se han desarrollado para lograr el desarrollo estatal en varios temas.
Durante su participación en el evento, el gobernador celebró el avance que se ha cumplido en materia de energética, y reconoció que Veracruz se ha posicionado como uno de los pioneros de dicha industria, en la cual se busca obtener el liderazgo.
Comentó que se busca lograr esta nueva meta cuidando al medio ambiente y con apego a las leyes, creando alianzas público.privadas que le permitan al estado multiplicar los alcances.
Habló también del proyecto que se llevará a cabo con ayuda de Grupo Dragón, empresa mexicana con gran experiencia en materia de energías limpias, lo cual permitirá acceder a tarifas preferenciales de energía, lo cual beneficiará a todos los veracruzanos.
De la misma forma compartió con los asistentes las iniciativas que se llevarán a cabo para seguir avanzando en materia de energía natural y los beneficios que esto traerá para todo el estado.
Concluyó comentando que esta inversión ayudará a impulsar el desarrollo energético del estado, con el apoyo del presidente Enrique Peña Nieto y del sector privado, trabajando bajo el mismo objetivo, llevar a Veracruz a la prosperidad.
This document summarizes Nanilei Lamchin's 2015 internship with Professional and Continuing Education (PACE) at Oregon State University. As an intern, her responsibilities included assisting with event planning, researching social media strategies, distributing marketing materials, and creating content for email campaigns and blogs. Some of her accomplishments were writing a blog post about a course, designing a microsite, and completing a search engine optimization course. She gained experience in marketing, networking, and adapting to new professional environments. The internship helped her develop confidence and step outside her comfort zone.
Весна!.. Это время пробуждения природы, новых начинаний, а самое главное – лучшее время для любви… Данное чувство знакомо каждому, хорошо понятно и известно оно было и великому классику русской литературы – Ивану Бунину.
Описать любовь с такой красотой и точностью для Ивана Алексеевича было не сложно, так как в течение всей жизни его душу и сердце наполняли неповторимые женщины, добавившие личным присутствием ярких красок в творчество писателя.
El documento presenta una historia sobre una mariposa que lucha por salir de su capullo. Un hombre decide ayudarla cortando el capullo, pero la mariposa queda débil y nunca puede volar. El esfuerzo de salir del capullo por sí misma es lo que habría fortalecido a la mariposa y preparado sus alas para el vuelo. De la misma manera, el esfuerzo es necesario en la vida para desarrollar fuerza y superar obstáculos.
Στα πλαίσια του μαθήματος της Μελέτης Περιβάλλοντος οι μαθητές της Β' τάξης του σχολείου έκαναν "αυτοψία" στο προαύλιο σαν μικροί δημοσιογράφοι. Κατέγραψαν και φωτογράφισαν τα προβλήματα. Με τη βοήθεια της δασκάλας τους επεξεργάστηκαν τις φωτογραφίες και έφτιαξαν μια παρουσίαση όπου δείχνουν τα σημεία του προαυλίου που χρειάζονται προσοχή και μέριμνα για να έχουμε όλοι μια καλύτερη και ασφαλέστερη σχολική ζωή.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
El documento habla sobre los blogs. Explica que un blog es una página donde se publican artículos actualizados sobre temas específicos. Existen herramientas gratuitas para crear y administrar blogs de forma sencilla. Los blogs pueden ser personales, corporativos, educativos u organizados por género o tipo de contenido. Se diferencian también por su soporte económico y identidad de los autores.
This document provides instructions for applicants applying to the National Support Team of AIESEC in the Czech Republic. It outlines the application process and requirements, including submitting answers to general and specific questions, endorsements, and formatting guidelines by the October 11th deadline. The selection process will include a vote of confidence, interviews, and case studies to evaluate applicants. The next steps in the selection process are described. Sample application questions are provided for various National Support Team roles covering areas like global talents, corporate partnerships, and operations.
Prezentare realizată de Olga Morozan, masterandă în psihologie, doctorandă, Institutul de Știinte al Educației, în cadrul Conferinței anuale Angajament civic: E-transformare @ bibliotecilor
21 02 2013- Sesión de la Comisión Interinstitucional para los Proyectos de Pr...Organización política
Discurso pronunciado por el Gobernador del Estado de Veracruz, Javier Duarte de Ochoa, durante la Sesión de la Comisión Interinstitucional para los Proyectos de Prestación de Servicios, evento que se llevó a cabo el 21 de febrero de 2013, en el cual se habló sobre las iniciativas que se han desarrollado para lograr el desarrollo estatal en varios temas.
Durante su participación en el evento, el gobernador celebró el avance que se ha cumplido en materia de energética, y reconoció que Veracruz se ha posicionado como uno de los pioneros de dicha industria, en la cual se busca obtener el liderazgo.
Comentó que se busca lograr esta nueva meta cuidando al medio ambiente y con apego a las leyes, creando alianzas público.privadas que le permitan al estado multiplicar los alcances.
Habló también del proyecto que se llevará a cabo con ayuda de Grupo Dragón, empresa mexicana con gran experiencia en materia de energías limpias, lo cual permitirá acceder a tarifas preferenciales de energía, lo cual beneficiará a todos los veracruzanos.
De la misma forma compartió con los asistentes las iniciativas que se llevarán a cabo para seguir avanzando en materia de energía natural y los beneficios que esto traerá para todo el estado.
Concluyó comentando que esta inversión ayudará a impulsar el desarrollo energético del estado, con el apoyo del presidente Enrique Peña Nieto y del sector privado, trabajando bajo el mismo objetivo, llevar a Veracruz a la prosperidad.
This document summarizes Nanilei Lamchin's 2015 internship with Professional and Continuing Education (PACE) at Oregon State University. As an intern, her responsibilities included assisting with event planning, researching social media strategies, distributing marketing materials, and creating content for email campaigns and blogs. Some of her accomplishments were writing a blog post about a course, designing a microsite, and completing a search engine optimization course. She gained experience in marketing, networking, and adapting to new professional environments. The internship helped her develop confidence and step outside her comfort zone.
Весна!.. Это время пробуждения природы, новых начинаний, а самое главное – лучшее время для любви… Данное чувство знакомо каждому, хорошо понятно и известно оно было и великому классику русской литературы – Ивану Бунину.
Описать любовь с такой красотой и точностью для Ивана Алексеевича было не сложно, так как в течение всей жизни его душу и сердце наполняли неповторимые женщины, добавившие личным присутствием ярких красок в творчество писателя.
El documento presenta una historia sobre una mariposa que lucha por salir de su capullo. Un hombre decide ayudarla cortando el capullo, pero la mariposa queda débil y nunca puede volar. El esfuerzo de salir del capullo por sí misma es lo que habría fortalecido a la mariposa y preparado sus alas para el vuelo. De la misma manera, el esfuerzo es necesario en la vida para desarrollar fuerza y superar obstáculos.
Στα πλαίσια του μαθήματος της Μελέτης Περιβάλλοντος οι μαθητές της Β' τάξης του σχολείου έκαναν "αυτοψία" στο προαύλιο σαν μικροί δημοσιογράφοι. Κατέγραψαν και φωτογράφισαν τα προβλήματα. Με τη βοήθεια της δασκάλας τους επεξεργάστηκαν τις φωτογραφίες και έφτιαξαν μια παρουσίαση όπου δείχνουν τα σημεία του προαυλίου που χρειάζονται προσοχή και μέριμνα για να έχουμε όλοι μια καλύτερη και ασφαλέστερη σχολική ζωή.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
5. Of Users are Age 25 and Above
77%
Percentage of users that check
LinkedIn daily:
40%
6.
7. 2x Faster monthly active user growth (7%) than either
Facebook or Twitter
Over364 Million
People
Millions of Businesses
8. LinkedIn Reaches the C-Suite
“…reaches more business elite and c-suite
monthly than any other international news
and business website measured.”
“…attracts the highest number of business elite
purchase decision makers with high net worth
and big purchasing budgets.”
Source: IPSOS Business Elite Global