This document provides 4 reasons to hire Both is Better LLC for writing and design services. Hiring one person for both roles leads to faster turnarounds by avoiding communication delays between separate freelancers. It also results in lower costs by reducing wasted hours and allowing tasks to be performed seamlessly together. Unique results are produced when writing and design inform each other. Hiring one person also causes less stress than managing multiple freelancers.

1. Why hire
BOTH IS BETTER LLC?

2. ?
WHO, ME?
It’s a valid question.
YEAH,
YOU’RE
GOOD.

3. The world wide web is,
after all, rather crowded
with freelancers vying
for your hard-earned ca$h.
use
We mostly
t and
i t to ea stuff.
d
live an

4. And I’m sure the majority
of them are very nice people.
(SOME OF THEM ARE ALSO,
NO DOUBT, QUITE TALENTED.)
But here’s the thing...

5. I want you...
TO BECOME
MY CLIENT.

6. So, in the famous words of
NACHO LIBRE:
“ LET’S GET DOWN TO THE
NITTY
GRITTY.”

7. HERE
ARE >
4
Four Reasons Why
BOTH IS BETTER

8. PREFACE
For the purposes of this argument,
“both” equals “writing + design,”
and the phrase “both is better” implies
that hiring someone who is both a
published writer and an experienced designer
is better than hiring two separate freelancers,
one who is a writer and
another who is a designer.

9. Reason #1:
FASTER TURNAROUNDS

10. Nothing slows down a
project quite like having
to volley 28 million*
email questions between
a writer and a designer.
*Per-project estimate
(Oh, and a little birdie told me that your inbox is full enough as it is.)

11. You might be thinking:
Right, but I wouldn’t have
that problem if I just hired
a team of creative types.
You know, like one of those
cool full-service agencies...
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ( THIS IS TRUE ) . . . . . . . . . . . . . . . . . . . . .

12. I WILL PAUSE HERE AND TELL YOU
that I heart full-service creative agencies.
A perhaps-not-surprising fact: I used to work for one.
I’ll occasionally subcontract for one to this day.
I’d even go so far as to recommend hiring one,
instead of me, if and when your budget allows.

13. o secret:
But it’s n
Full-service
ag encies
are k ind of
EXPEN SIVE.

14. If you need to
STRETCH A
SMALL(ISH)*
BUDGET
CLICK ON >
*Preferably not tiny (or nonexistent).

15. Reason #2:
LOWER COSTS

16. (My hourly rate)
* (Hours spent on
two complementary
- (Hours that would
otherwise be wasted
=
tasks that I perform on communication
seamlessly, often between a writer
simultaneously) and a designer)
All sorts of savings

17. Don’t get me wrong.
I am not dollar store cheap.
Think of me as more like, say, a -style value.
LIKE >
“Really, I can get an
Isaac Mizrahi* dress
for forty bucks?!
Such quality at an affordable price!”
MISS
YOU !
C
ISAA
*I know they no longer sell Isaac Mizrahi dresses at Target. I am still mourning this fact.

18. EGARDLESS OF BUDG ET, I CONSIDER IT
R
MY TO ALWAYS DO THE VERY
BEST I CAN FOR OF MY CLIENTS.
Most of the time I work with fellow authors and artists,
non-profit organizations, and small businesses.
THESE ARE PEOPLE WHO ARE DOING SOME
OF THE MOST IMPORTANT WORK AROUND—
THEY TRULY MAKE THE WORLD A BETTER PLACE.
In other words, if you are one of these people, I want to hear about what you’re doing.

19. Reason #3:
UNIQUE RESULTS

20. brains are weird
I don’t understand
how it works, but I can
tell you that it’s pretty
cool the way words
and shapes and colors
interact in my brain
when I’m working
on a project.
Manipulating
copy, color, layout
and typography
simultaneously is
wholesome, nerdy
fun.

21. When these tasks
INTERSECT,
W D
R They tend E
I S
T to inform
I
I each other G
N in unique and N
G unexpected
ways...

22. ...producing
materials
that look
ING
I’M GO
THIS-A
-WAY
just a little
different than
everybody else’s.

23. Reason #4:
LESS STRESS

24. I like to think that Ben Franklin would
approve of this part of my presentation.
After all, he did say:
“Employ thy time
well, if thou
meanst to get
leisure.”
cally
It’s practi tter
s Be
a Both i ent!
sem
endor

25. Saving Saving
Saving Saving
Saving Saving
Saving Saving
Saving Saving
Saving Saving
Saving Saving
Saving time Saving money

26. relaxing...
It’s all so
doing things the
Both is Better way.

27. S
O
H
E
R
E
’
S
T
H
E
B
O
T
T
O
M
L
I
N
E
BOTH IS BETTER LLC is a tiny firm here to make your next BIG JOB a whole lot easier.

28. Hope to hear from you soon.
www.bothisbetter.com