In today's market every brand has to be visible to its target audience. With the ever increasing rates of various media channels it gets difficult for a SME to market themselves or their brand. With this situation in my hand, i present you a simple marketing tool which is quite inexpensive compared to other marketing tools. Email Marketing is widely talked about but many of us have still not executed any campaign. Here i want to share a few insights about how you should go about an Email Marketing campaign.