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© 1993-2020 Jeff Sutherland & Scrum Inc.
Why 47% of Agile Transformations Fail
Jeff Sutherland, Co-Creator of Scrum
Austria User Group – 10 June 2020
© 1993-2020 Jeff Sutherland & Scrum Inc.
Agile Transformation = Scrum at Scale
77% Scrum
Deployed Widely Throughout the Enterprise
Source: THE ELUSIVE AGILE ENTERPRISE: How the Right
Leadership Mindset, Workforce and Culture Can
Transform Your Organization. Forbes 2018
© 1993-2020 Jeff Sutherland & Scrum Inc.
Where does success come from?
Source: THE ELUSIVE AGILE ENTERPRISE: How the Right
Leadership Mindset, Workforce and Culture Can
Transform Your Organization. Forbes 2018
The most
successful
companies
deploy Scrum
enterprise wide.
0% of leading
companies are
not agile!
© 1993-2020 Jeff Sutherland & Scrum Inc.
What does success look like?
• In Aug. 2018, Apple became
the first company in history
to reach a $1 trillion
valuation.
• One month later, Amazon
joined the club (though has
since fallen back to the
billions), and on April 2019,
so did Microsoft.
• These are ALL Scrum
companies
© 1993-2020 Jeff Sutherland & Scrum Inc.
Agility is disrupting all domains
• Finance
• Amazon doing loans in Germany. 3300 Scrum teams deploying every second.
• Shipping industry
• Amazon buying aircraft and leasing China ships. Uber replacing FedEx in New
York City
• Automotive
• Electrification and autonomous vehicles – Ford getting out of car business,
BMW CEO steps down
• Utilities
• Wind and solar are cheaper, batteries take you off grid, coal is dying
• Energy
• Electrification - Tesla effect will drop oil demand by 2023
• Every industry is being “eaten by software” (AI and robotics)
© 1993-2020 Jeff Sutherland & Scrum Inc.
Leading Companies Must Stay Agile
• Only 17% of leading companies
will be leaders 5 years from now.
• “These companies — including
organizations like Apple and
Alphabet — continually find new
sources of competitive
advantage by reinventing their
businesses and adapting to
evolving market conditions.”
• MIT Sloan Management Review Research
Highlight January 09, 2020
© 1993-2020 Jeff Sutherland & Scrum Inc.
Agile Transformation Failures
Source: Forbes Insights and MIT Sloan Management Review
47% Fail
67% of
Failures are
Terminal
© 1993-2020 Jeff Sutherland & Scrum Inc.
Agile Transformation that Works:
Microsoft Development Tools >3000 people
2005
Release Release
18mo. 18mo.
Release
2008
Release
5wk. 5wk.
2017
Release Internally EVERY DAY
2012
3wk. 3wk.
Release Internally Every Sprint
Source: Sam Guckenheimer and Neno Loje. Agile Software Engineering with Visual Studio. Microsoft Press, 2012.
© 1993-2020 Jeff Sutherland & Scrum Inc.
Lean, Scrum & Agile: What’s the
connection?
TPS Scrum Agile
Inspired One Parent
1950’s 1990’s 2001
Implementation
2014
9
© 1993-2020 Jeff Sutherland & Scrum Inc.
Delivering on the Promise
1
• The Scrum Framework
• Patterns (essential for performance)
• Lean tools (necessary for problem solving)
• Scrum@Scale (critical for more than one team)
© 1993-2020 Jeff Sutherland & Scrum Inc.
Scrum: Moore’s Law Applied
Moore, Gordon E. 1965
Cramming More Components
on Integrated Circuits.
Electronics 38:8
Jeff Sutherland (2009) ACM
StandardView: Volume 6 Issue
1, March 1998
Transistors on a Chip
Stories in a Sprint
© 1993-2020 Jeff Sutherland & Scrum Inc.
Brooks Law Makes It Difficult to Scale
• “Adding people to a late project makes it later.”
Fred Brooks
• Communication overhead explodes when
adding more people to a project reducing
productivity per person.
• If a 6 person team takes 11 months to finish a
project, a 10 person team takes 17 months.
https://www.qsm.com/process_improvement_01.html
• The same phenomenon occurs at the team
level. Adding teams reduces productivity per
team.
© 1993-2020 Jeff Sutherland & Scrum Inc.
The First Published Project to
Overcome Brooks Law!
© 1993-2020 Jeff Sutherland & Scrum Inc.
Scaling Without Losing Productivity Per
Team is Called Linear Scalability
• Requires a fractal-like design. Every component
looks like every other component.
• Small teams with object-oriented information
hiding radically reduces communication paths.
• Network design with information transparency.
Everyone can see what is going on at all levels.
• These architectures are seen everywhere in
nature, social networks, and chip design. They
are called scale free architectures.
© 1993-2020 Jeff Sutherland & Scrum Inc.
Using Patterns to Overcome Brook’s Law
• It took a decade of meetings of Scrum
experts to create the patterns book.
• Throughout this work, our Product
Owner, Jim Coplien, repeated asserted
“there are no scaling patterns.”
• Scrum@Scale was created with this in
mind.
© 1993-2020 Jeff Sutherland & Scrum Inc.
Mitosis – self-organizing at scale
• One should grow a SCRUM TEAM in an
incremental, piecemeal fashion, but
eventually the team just becomes too
large to remain efficient.
• Differentiate a single large DEVELOPMENT
TEAM into two small teams after it
gradually grows to the point of
inefficiency—about seven people in the
old team.
• Members of separate teams should
continue to coordinate with each other
informally, and as necessary, through the
daily rhythm of SCRUM OF SCRUMS events.
© 1993-2020 Jeff Sutherland & Scrum Inc.
Pattern: Scrum of Scrums
When multiple teams work independently of each other they tend to
focus myopically on their own concerns and lose sight of any
common goals.
Therefore:
Give the right and the responsibility to collaborate on delivering
common goals identified by the Product Owner to the Development
Teams themselves. Permit the teams to figure out the best way to
coordinate their efforts.
• Sprinting together–at the same cadence, at the same time,
using Organizational Sprint Pulse
• Maintaining a common Definition of Done
• Common Sprint Planning, Sprint Reviews and other mandatory
Scrum events
• Holding Backlog Refinement events in common
• Creating semi-formal optimizing networks of Birds of a Feather,
utilizing common competencies such as architecture across the
teams to proactively handle issues that are known in advance
• Establish a regular Scrum of Scrums event, perhaps daily, after the
teams’ Daily Scrum events, to resolve emergent dependencies and
issues, and to get things to Done.
© 1993-2020 Jeff Sutherland & Scrum Inc.
Scrum of Scrums Done Right
• The Scrum of Scrums is a set of teams that
delivers a product increment at the end of a
sprint.
• The IDX Scrum of Scrums that is the origin of
the pattern is a release team.
• The Scaled Daily Scrum requires many
experts other than Scrum Master to deliver a
product increment.
• The IDX Scrum of Scrums was responsible for
creating a potentially shippable increment of
product at least once a sprint and deploying
on a regular cadence.
© 1993-2020 Jeff Sutherland & Scrum Inc.
Scaled Daily Scrum:
A Scrum of Scrums Event
• “Establish a regular Scrum of Scrums event,
perhaps daily, after the teams’ Daily
Scrum events, to resolve emergent dependencies
and issues, and to get things
to Done (see Definition of Done).
• “The SCRUM OF SCRUMS is a well-established
pattern, first implemented at IDX Systems (now
GE Healthcare) in 1996. Jeff Sutherland was
Senior Vice-President of Engineering, with Ken
Schwaber on board as a consultant to help roll
out Scrum. There were eight business units, each
with multiple product lines. Each product had its
own SCRUM OF SCRUMS.”
The first Scrum of Scrums
© 1993-2020 Jeff Sutherland & Scrum Inc.
Product Owner Team
• The PRODUCT OWNER has more to do than a
single person can handle well
Therefore:
• Create a PRODUCT OWNER TEAM, led by the
Chief Product Owner, whose members
together carry out product ownership.
• The PRODUCT OWNER TEAM realizes
the VISION by ordering the PRODUCT BACKLOG
ITEMs through a single PRODUCT BACKLOG.
Source: Sutherland and Coplien (2019) A Scrum Book: The Spirit of the Game
© 1993-2020 Jeff Sutherland & Scrum Inc.
MetaScrum
• SCRUM TEAMS are in place, but direction (or
the threat of interference) from legacy
management structures causes confusion
about the locus of control over product
content and direction.
Therefore:
• Create a METASCRUM as a forum where the
entire enterprise can align behind
the Product Owners’ backlogs at every level
of Scrum in the organization.
© 1993-2020 Jeff Sutherland & Scrum Inc.
A Scrum Team:
Executive Action Team
• Many great VISIONS are beyond the reach of
solo efforts, and to achieve such a VISION you
need to build the complex product, bring it to
the market and leverage feedback. In this
case the Product is an Agile Organization.
Therefore:
• Form a team that has all the necessary
competencies: the people who can make
and deliver the product (a DEVELOPMENT
TEAM), a PRODUCT OWNER who guides product
direction, and a SCRUMMASTER who
facilitates learning.
© 1993-2020 Jeff Sutherland & Scrum Inc.
Scrum@Scale Minimum
Viable Bureaucracy
• Mitosis
• Scrum Team
• Scrum of Scrums
• Product Owner Team
• MetaScrum
• Executive Action Team
• There is a Scrum Team that owns the
agile implementation called an Executive
Action Team (EAT)
• There is a Product Owner Team called an
Executive MetaScrum Team (EMT) that
owns the organization’s backlog.
© 1993-2020 Jeff Sutherland & Scrum Inc.
Minimum Viable Bureaucracy
Drives Project Success
• Time to make a decision is the primary
driver of project failure and budget overrun
• Scrum pushes decisions out to the team and
small teams reduce decision latency
• Strong, decisive, available Product Owner is
critical to short decision latency
• Scrum of Scrums, Executive Action Team, and
MetaScrum shorten decision latency
Decision Latency 1 hr
Decision Latency 5 hr
Standish Group 2013-2017
© 1993-2020 Jeff Sutherland & Scrum Inc.
Warning
Optimizing and auto-tuning scale-free sparse matrix-vector multiplication on
Intel Xeon Phi
Wai Teng Tang ; Ruizhe Zhao ; Mian Lu ; Yun Liang ; Huynh Phung Huyng ; Xibai Li ;
Rick Siow Mong Goh, IEEE
• A large chip manufacturer using Scrum with
data showing 500 teams running 18 times
faster over a 12 year period introduced a
scaling framework without a minimum
viable bureaucracy.
• Teams slowed down!
• Management was furious and threw out the
scaling framework and prohibited using the
word Scrum in the organization.
• They threw the baby out with the bath
water!
© 1993-2020 Jeff Sutherland & Scrum Inc.
How to Do Twice the Work
in Half the Time at Scale
• Quicken Loans (Rocket Mortgage) is the
largest mortgage loan provider in the U.S.
• Implemented scaled agile framework with
26 release trains for 17000 people
• Cycle time for feature development dropped
from 86 days to 42 days.
• The Brand Marketing release train, the
digital storefront deployed scaled scrum
patterns.
• Scaled scrum patterns amplified reduction in
average cycle time to 21 days which was
340% better than the rest of the company.
© 1993-2020 Jeff Sutherland & Scrum Inc.
Your Company Survival May Depend on a
Successful Agile Transformation
• Minimum Viable Bureaucracy
overcomes Brooks Law to
achieve linear scalability
• This means no decrease in performance per team
when adding teams
• Radically reduces Agile
Transformation failure while
delivering twice the value in
half the time
• The secret to the future
survival of your company
© 1993-2020 Jeff Sutherland & Scrum Inc.
Upgrade your Scrum Journey use code on any
upcoming courses or workshops:
“ScaleScrum25”
https://www.scruminc.com/scrum-training/scrum-courses-list/All Upcoming Courses:

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Why 47% of Agile Transformations Fail

  • 1. © 1993-2020 Jeff Sutherland & Scrum Inc. Why 47% of Agile Transformations Fail Jeff Sutherland, Co-Creator of Scrum Austria User Group – 10 June 2020
  • 2. © 1993-2020 Jeff Sutherland & Scrum Inc. Agile Transformation = Scrum at Scale 77% Scrum Deployed Widely Throughout the Enterprise Source: THE ELUSIVE AGILE ENTERPRISE: How the Right Leadership Mindset, Workforce and Culture Can Transform Your Organization. Forbes 2018
  • 3. © 1993-2020 Jeff Sutherland & Scrum Inc. Where does success come from? Source: THE ELUSIVE AGILE ENTERPRISE: How the Right Leadership Mindset, Workforce and Culture Can Transform Your Organization. Forbes 2018 The most successful companies deploy Scrum enterprise wide. 0% of leading companies are not agile!
  • 4. © 1993-2020 Jeff Sutherland & Scrum Inc. What does success look like? • In Aug. 2018, Apple became the first company in history to reach a $1 trillion valuation. • One month later, Amazon joined the club (though has since fallen back to the billions), and on April 2019, so did Microsoft. • These are ALL Scrum companies
  • 5. © 1993-2020 Jeff Sutherland & Scrum Inc. Agility is disrupting all domains • Finance • Amazon doing loans in Germany. 3300 Scrum teams deploying every second. • Shipping industry • Amazon buying aircraft and leasing China ships. Uber replacing FedEx in New York City • Automotive • Electrification and autonomous vehicles – Ford getting out of car business, BMW CEO steps down • Utilities • Wind and solar are cheaper, batteries take you off grid, coal is dying • Energy • Electrification - Tesla effect will drop oil demand by 2023 • Every industry is being “eaten by software” (AI and robotics)
  • 6. © 1993-2020 Jeff Sutherland & Scrum Inc. Leading Companies Must Stay Agile • Only 17% of leading companies will be leaders 5 years from now. • “These companies — including organizations like Apple and Alphabet — continually find new sources of competitive advantage by reinventing their businesses and adapting to evolving market conditions.” • MIT Sloan Management Review Research Highlight January 09, 2020
  • 7. © 1993-2020 Jeff Sutherland & Scrum Inc. Agile Transformation Failures Source: Forbes Insights and MIT Sloan Management Review 47% Fail 67% of Failures are Terminal
  • 8. © 1993-2020 Jeff Sutherland & Scrum Inc. Agile Transformation that Works: Microsoft Development Tools >3000 people 2005 Release Release 18mo. 18mo. Release 2008 Release 5wk. 5wk. 2017 Release Internally EVERY DAY 2012 3wk. 3wk. Release Internally Every Sprint Source: Sam Guckenheimer and Neno Loje. Agile Software Engineering with Visual Studio. Microsoft Press, 2012.
  • 9. © 1993-2020 Jeff Sutherland & Scrum Inc. Lean, Scrum & Agile: What’s the connection? TPS Scrum Agile Inspired One Parent 1950’s 1990’s 2001 Implementation 2014 9
  • 10. © 1993-2020 Jeff Sutherland & Scrum Inc. Delivering on the Promise 1 • The Scrum Framework • Patterns (essential for performance) • Lean tools (necessary for problem solving) • Scrum@Scale (critical for more than one team)
  • 11. © 1993-2020 Jeff Sutherland & Scrum Inc. Scrum: Moore’s Law Applied Moore, Gordon E. 1965 Cramming More Components on Integrated Circuits. Electronics 38:8 Jeff Sutherland (2009) ACM StandardView: Volume 6 Issue 1, March 1998 Transistors on a Chip Stories in a Sprint
  • 12. © 1993-2020 Jeff Sutherland & Scrum Inc. Brooks Law Makes It Difficult to Scale • “Adding people to a late project makes it later.” Fred Brooks • Communication overhead explodes when adding more people to a project reducing productivity per person. • If a 6 person team takes 11 months to finish a project, a 10 person team takes 17 months. https://www.qsm.com/process_improvement_01.html • The same phenomenon occurs at the team level. Adding teams reduces productivity per team.
  • 13. © 1993-2020 Jeff Sutherland & Scrum Inc. The First Published Project to Overcome Brooks Law!
  • 14. © 1993-2020 Jeff Sutherland & Scrum Inc. Scaling Without Losing Productivity Per Team is Called Linear Scalability • Requires a fractal-like design. Every component looks like every other component. • Small teams with object-oriented information hiding radically reduces communication paths. • Network design with information transparency. Everyone can see what is going on at all levels. • These architectures are seen everywhere in nature, social networks, and chip design. They are called scale free architectures.
  • 15. © 1993-2020 Jeff Sutherland & Scrum Inc. Using Patterns to Overcome Brook’s Law • It took a decade of meetings of Scrum experts to create the patterns book. • Throughout this work, our Product Owner, Jim Coplien, repeated asserted “there are no scaling patterns.” • Scrum@Scale was created with this in mind.
  • 16. © 1993-2020 Jeff Sutherland & Scrum Inc. Mitosis – self-organizing at scale • One should grow a SCRUM TEAM in an incremental, piecemeal fashion, but eventually the team just becomes too large to remain efficient. • Differentiate a single large DEVELOPMENT TEAM into two small teams after it gradually grows to the point of inefficiency—about seven people in the old team. • Members of separate teams should continue to coordinate with each other informally, and as necessary, through the daily rhythm of SCRUM OF SCRUMS events.
  • 17. © 1993-2020 Jeff Sutherland & Scrum Inc. Pattern: Scrum of Scrums When multiple teams work independently of each other they tend to focus myopically on their own concerns and lose sight of any common goals. Therefore: Give the right and the responsibility to collaborate on delivering common goals identified by the Product Owner to the Development Teams themselves. Permit the teams to figure out the best way to coordinate their efforts. • Sprinting together–at the same cadence, at the same time, using Organizational Sprint Pulse • Maintaining a common Definition of Done • Common Sprint Planning, Sprint Reviews and other mandatory Scrum events • Holding Backlog Refinement events in common • Creating semi-formal optimizing networks of Birds of a Feather, utilizing common competencies such as architecture across the teams to proactively handle issues that are known in advance • Establish a regular Scrum of Scrums event, perhaps daily, after the teams’ Daily Scrum events, to resolve emergent dependencies and issues, and to get things to Done.
  • 18. © 1993-2020 Jeff Sutherland & Scrum Inc. Scrum of Scrums Done Right • The Scrum of Scrums is a set of teams that delivers a product increment at the end of a sprint. • The IDX Scrum of Scrums that is the origin of the pattern is a release team. • The Scaled Daily Scrum requires many experts other than Scrum Master to deliver a product increment. • The IDX Scrum of Scrums was responsible for creating a potentially shippable increment of product at least once a sprint and deploying on a regular cadence.
  • 19. © 1993-2020 Jeff Sutherland & Scrum Inc. Scaled Daily Scrum: A Scrum of Scrums Event • “Establish a regular Scrum of Scrums event, perhaps daily, after the teams’ Daily Scrum events, to resolve emergent dependencies and issues, and to get things to Done (see Definition of Done). • “The SCRUM OF SCRUMS is a well-established pattern, first implemented at IDX Systems (now GE Healthcare) in 1996. Jeff Sutherland was Senior Vice-President of Engineering, with Ken Schwaber on board as a consultant to help roll out Scrum. There were eight business units, each with multiple product lines. Each product had its own SCRUM OF SCRUMS.” The first Scrum of Scrums
  • 20. © 1993-2020 Jeff Sutherland & Scrum Inc. Product Owner Team • The PRODUCT OWNER has more to do than a single person can handle well Therefore: • Create a PRODUCT OWNER TEAM, led by the Chief Product Owner, whose members together carry out product ownership. • The PRODUCT OWNER TEAM realizes the VISION by ordering the PRODUCT BACKLOG ITEMs through a single PRODUCT BACKLOG. Source: Sutherland and Coplien (2019) A Scrum Book: The Spirit of the Game
  • 21. © 1993-2020 Jeff Sutherland & Scrum Inc. MetaScrum • SCRUM TEAMS are in place, but direction (or the threat of interference) from legacy management structures causes confusion about the locus of control over product content and direction. Therefore: • Create a METASCRUM as a forum where the entire enterprise can align behind the Product Owners’ backlogs at every level of Scrum in the organization.
  • 22. © 1993-2020 Jeff Sutherland & Scrum Inc. A Scrum Team: Executive Action Team • Many great VISIONS are beyond the reach of solo efforts, and to achieve such a VISION you need to build the complex product, bring it to the market and leverage feedback. In this case the Product is an Agile Organization. Therefore: • Form a team that has all the necessary competencies: the people who can make and deliver the product (a DEVELOPMENT TEAM), a PRODUCT OWNER who guides product direction, and a SCRUMMASTER who facilitates learning.
  • 23. © 1993-2020 Jeff Sutherland & Scrum Inc. Scrum@Scale Minimum Viable Bureaucracy • Mitosis • Scrum Team • Scrum of Scrums • Product Owner Team • MetaScrum • Executive Action Team • There is a Scrum Team that owns the agile implementation called an Executive Action Team (EAT) • There is a Product Owner Team called an Executive MetaScrum Team (EMT) that owns the organization’s backlog.
  • 24. © 1993-2020 Jeff Sutherland & Scrum Inc. Minimum Viable Bureaucracy Drives Project Success • Time to make a decision is the primary driver of project failure and budget overrun • Scrum pushes decisions out to the team and small teams reduce decision latency • Strong, decisive, available Product Owner is critical to short decision latency • Scrum of Scrums, Executive Action Team, and MetaScrum shorten decision latency Decision Latency 1 hr Decision Latency 5 hr Standish Group 2013-2017
  • 25. © 1993-2020 Jeff Sutherland & Scrum Inc. Warning Optimizing and auto-tuning scale-free sparse matrix-vector multiplication on Intel Xeon Phi Wai Teng Tang ; Ruizhe Zhao ; Mian Lu ; Yun Liang ; Huynh Phung Huyng ; Xibai Li ; Rick Siow Mong Goh, IEEE • A large chip manufacturer using Scrum with data showing 500 teams running 18 times faster over a 12 year period introduced a scaling framework without a minimum viable bureaucracy. • Teams slowed down! • Management was furious and threw out the scaling framework and prohibited using the word Scrum in the organization. • They threw the baby out with the bath water!
  • 26. © 1993-2020 Jeff Sutherland & Scrum Inc. How to Do Twice the Work in Half the Time at Scale • Quicken Loans (Rocket Mortgage) is the largest mortgage loan provider in the U.S. • Implemented scaled agile framework with 26 release trains for 17000 people • Cycle time for feature development dropped from 86 days to 42 days. • The Brand Marketing release train, the digital storefront deployed scaled scrum patterns. • Scaled scrum patterns amplified reduction in average cycle time to 21 days which was 340% better than the rest of the company.
  • 27. © 1993-2020 Jeff Sutherland & Scrum Inc. Your Company Survival May Depend on a Successful Agile Transformation • Minimum Viable Bureaucracy overcomes Brooks Law to achieve linear scalability • This means no decrease in performance per team when adding teams • Radically reduces Agile Transformation failure while delivering twice the value in half the time • The secret to the future survival of your company
  • 28. © 1993-2020 Jeff Sutherland & Scrum Inc. Upgrade your Scrum Journey use code on any upcoming courses or workshops: “ScaleScrum25” https://www.scruminc.com/scrum-training/scrum-courses-list/All Upcoming Courses: