The document discusses a presentation about migrating a massive website with 150,000 pages across 100 countries and 6 languages. It covers getting buy-in for the project without a budget, tips for the migration, and leveraging scope creep. The presentation also discusses the new domain model organized by relationships rather than hierarchy, with topics, activities, and teams. It shows analytics on desktop and mobile page views and introduces the concepts of top tasks, audiences, content chunks, and knowledge graphs to improve the new site structure and governance.

1. Mass Migration:
Christopher Strebel - WHO
@omnixconf #omnixconf
Sponsored by
governance systems
content design
Platinum
Gold
Silver
Associate
WORKSHOPS&
CONFERENCE
How Moving 180000 Pages is the Easy Part

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Drop in cholera cases worldwide

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2018

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Agenda
• How get buy-in for a project with no budget?
• Tips to migrate a massive website (150,000 pages,
100+ countries, in 6 languages).
• How to leverage scope creep?

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Buy-in: ROI

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Buy-in: Proof Of Concept

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Top level buy-in

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Top level buy-in

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2019

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Domain model

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Domain model
Organized by relationship (not hierarchy)​
• Give the user the core content and
use its attributes to map the relationships to other content​
• Focus on the core content and how other elements relate to it​
• Not on sitemap and URL structure.​

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Health topic Activity Teams/Technical
Teams/Technical​
• Technical and ​medical content​
• Target audience = Department/Team & Partners
Activities​
• What is WHO doing?​
• What is the impact?​
• Target audience = Partners​ & Donors​
Health Topics​
• General Public interest​
• Target audience = General Public​

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Activities

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Health topic Activity Teams/Technical
Teams/Technical​
• Technical and ​medical content​
• Target audience = Department/Team & Partners
Activities​
• What is WHO doing?​
• What is the impact?​
• Target audience = Partners​ & Donors​
Health Topics​
• General Public interest​
• Target audience = General Public​

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Health topic Activity Teams/Technical
Teams/Technical​
• Technical and ​medical content​
• Target audience = Department/Team & Partners
Activities​
• What is WHO doing?​
• What is the impact?​
• Target audience = Partners​ & Donors​
Health Topics​
• General Public interest​
• Target audience = General Public​

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Health Topics

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Big strategic shifts
How we deliver, organize and manage our site:
• Evidence based decision making
• Top Tasks
• Content chunks
• Activities

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Desktop: 6,000 page views

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Mobile: 3,800+ page views

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Associated content

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Top Tasks
Tasks % of voters
1 Education, training, courses 23%
2 WHO guidelines, standards, classifications 23%
3 Health news (current topics, research) 21%
4 Health information reliability, accuracy, verify facts 19%
5 Health best practice (reports, papers, guidelines) 17%
6 Disease outbreaks, natural disasters, emergencies 16%
7 Treatments, cures, vaccinations for condition / disease 16%
8 Causes, risk factors of condition / disease 15%
9 Symptoms / signs of condition / disease 15%
10 Definitions, concepts (health, medical) 12%

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Audiences
Percent Votes
Individual, family 31% 796
Academia, student 30% 756
Health care provider 22% 569
International organization 4% 108
Corporate sector 3% 76
Media 3% 75
NGO 3% 81
Policy-maker 2% 38
Donor, partner 1% 32
Job seeker 0% 2
Total 100% 2533

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Content Chunks

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Moving vs creating content
Structured content
&
Reusable content blocks

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Knowledge graphs

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Scalability
• Megamenus & caching
• Page size
• Child taxons vs hubs
Mental health in emergencies
• Onboarding governance

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Governance

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