Why & How Out-Of-Home advertising Works.
A survey on sales impact on FMCG brands of OOH in the media mix.
A collaboration between Clear Channel, JCDecaux & GfK Panel Services.
Clear Channel Belgium presents a key period in outdoor advertising during summer. Choose from flexible proximity & affinity solutions near a specific point-of-sales or point-of-interest. Be present to target the right people at the right time at the right place in the right moment.
Give your brand a seat at the table
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging.
Our highly targeted proximity digital solutions enable you to reach the right person with the right message along the route.
Turning browsing into buying
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging.
Our highly targeted proximity digital solutions enable you to reach the right person with the right message along the route.
A premiere for your campaign
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging
Thanks to our highly flexible planning you choose your locations, your timing and the strength you need. And you reach specific audiences in their optimal environment with these targeted clusters.
Are you shopping addicted? Movie-buff? Fashionista? Foodista?
Clear Channel Belgium presents a key period in outdoor advertising during summer. Choose from flexible proximity & affinity solutions near a specific point-of-sales or point-of-interest. Be present to target the right people at the right time at the right place in the right moment.
Give your brand a seat at the table
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging.
Our highly targeted proximity digital solutions enable you to reach the right person with the right message along the route.
Turning browsing into buying
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging.
Our highly targeted proximity digital solutions enable you to reach the right person with the right message along the route.
A premiere for your campaign
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging
Thanks to our highly flexible planning you choose your locations, your timing and the strength you need. And you reach specific audiences in their optimal environment with these targeted clusters.
Are you shopping addicted? Movie-buff? Fashionista? Foodista?
Enriching your brand experience
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging
Thanks to our highly flexible planning you choose your locations, your timing and the strength you need. And you reach specific audiences in their optimal environment with these targeted clusters.
Are you shopping addicted? Movie-buff? Fashionista? Foodista?
Branding with a beat
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging
City Play targeted clusters provide an exceptional new playing field in which advertising agencies can creatively make brands more dynamic for immediate engagement with specific audiences in their optimal environment.
Are you shopping addicted? Movie-buff? Fashionista? Foodista?
Show off your brand
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging
City Play targeted clusters provide an exceptional new playing field in which advertising agencies can creatively make brands more dynamic for immediate engagement with specific audiences in their optimal environment.
Are you shopping addicted? Movie-buff? Fashionista? Foodista?
Right shot for your goal.
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging
The high-quality City Play screens are being set up in premium locations, in the centre of the European capital and at the coast. These targeted clusters have been created to reach specific audiences in their optimal environment.
Are you shopping addicted? Movie-buff? Fashionista? Foodista?
Retail sales increase.
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging
The high-quality City Play screens are being set up in premium locations, in the centre of the European capital and at the coast. These targeted clusters have been created to reach specific audiences in their optimal environment.
Are you shopping addicted? Movie-buff? Fashionista? Foodista?
Educate first, sell after.
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging
This targeted cluster has been created to reach specific audiences in their optimal environment. From context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging.
Are you shopping addicted? Movie-buff? Fashionista? Foodista?
Your trendy tailored campaign.
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging
This targeted cluster has been created to reach specific audiences in their optimal environment. From context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging.
Are you shopping addicted? Movie-buff? Fashionista? Foodista?
Combine the best of both worlds: 2.500 paper and digital advertising sides associating nationwide massive reach and high flexibility in the very heart of Brussels
Clear Channel Belgium presents a key period in outdoor advertising for the retail sector. Choose from flexible proximity & affinity solutions near a specific point-of-sales or point-of-interest. Be present to target the right people at the right time at the right place in the right moment.
Clear Channel Belgium presents a key period in outdoor advertising for the gardening sector. Choose from flexible proximity & affinity solutions near a specific point-of-sales or point-of-interest. Be present to target the right people at the right time at the right place in the right moment.
Clear Channel Belgium presents a key period in outdoor advertising for the toy sector. Choose from flexible proximity & affinity solutions near a specific point-of-sales or point-of-interest. Be present to target the right people at the right time at the right place in the right moment.
Out-of-home is the last true broadcast medium. We drive mass reach in a high impact yet cost-effective manner, delivering brands' messages directly to consumers.
With People & Places, advertisers can choose 2m² panels close to the most favourable sites for their brands to influence efficiently the purchasing behaviour of their target group, from home to the point of interest, in an optimal mindset and in the best context. We develop flexible solutions for them in order to optimise ROI from OOH. This offer is based on geographical and temporal proximity and on the consumers’ advanced profiling. Each case is a unique story and the satisfaction of our customer is a top priority
Did you know that
…contextual ads are 19% more effective?
…engagement is 32% greater for contextual ads?
…emotional intensity is 16% higher for contextual ads?
…87% heavy car users say MOF offer brands the space for creative & out of the box campaigns?
…Clear Channel turned over 50 concepts into Create success stories these last 2 years?
…we’ve built a 108m² MegaMOF out of 3 MOF billboards?
Did you know that
… you can choose through more than 14,000 POI spread throughout 20 categories?
…Clear Channel covers more than 400 fishmongers within 500m distance?
…over 900.000 people visit one of the 44 most important Belgian railway stations daily
…87% heavy car users think MOF billboards enhance the brands and campaigns which are displayed on it?
…39% say MOF advertising give them a positive feeling towards brands advertised on it?
… you can benefit from 100 high quality backlight MOF billboards ?
More Related Content
More from Clear Channel Belgium Where brands meet people
Enriching your brand experience
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging
Thanks to our highly flexible planning you choose your locations, your timing and the strength you need. And you reach specific audiences in their optimal environment with these targeted clusters.
Are you shopping addicted? Movie-buff? Fashionista? Foodista?
Branding with a beat
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging
City Play targeted clusters provide an exceptional new playing field in which advertising agencies can creatively make brands more dynamic for immediate engagement with specific audiences in their optimal environment.
Are you shopping addicted? Movie-buff? Fashionista? Foodista?
Show off your brand
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging
City Play targeted clusters provide an exceptional new playing field in which advertising agencies can creatively make brands more dynamic for immediate engagement with specific audiences in their optimal environment.
Are you shopping addicted? Movie-buff? Fashionista? Foodista?
Right shot for your goal.
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging
The high-quality City Play screens are being set up in premium locations, in the centre of the European capital and at the coast. These targeted clusters have been created to reach specific audiences in their optimal environment.
Are you shopping addicted? Movie-buff? Fashionista? Foodista?
Retail sales increase.
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging
The high-quality City Play screens are being set up in premium locations, in the centre of the European capital and at the coast. These targeted clusters have been created to reach specific audiences in their optimal environment.
Are you shopping addicted? Movie-buff? Fashionista? Foodista?
Educate first, sell after.
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging
This targeted cluster has been created to reach specific audiences in their optimal environment. From context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging.
Are you shopping addicted? Movie-buff? Fashionista? Foodista?
Your trendy tailored campaign.
From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of:
· planning: you choose your locations, your timing and the strength you need
· communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging
This targeted cluster has been created to reach specific audiences in their optimal environment. From context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging.
Are you shopping addicted? Movie-buff? Fashionista? Foodista?
Combine the best of both worlds: 2.500 paper and digital advertising sides associating nationwide massive reach and high flexibility in the very heart of Brussels
Clear Channel Belgium presents a key period in outdoor advertising for the retail sector. Choose from flexible proximity & affinity solutions near a specific point-of-sales or point-of-interest. Be present to target the right people at the right time at the right place in the right moment.
Clear Channel Belgium presents a key period in outdoor advertising for the gardening sector. Choose from flexible proximity & affinity solutions near a specific point-of-sales or point-of-interest. Be present to target the right people at the right time at the right place in the right moment.
Clear Channel Belgium presents a key period in outdoor advertising for the toy sector. Choose from flexible proximity & affinity solutions near a specific point-of-sales or point-of-interest. Be present to target the right people at the right time at the right place in the right moment.
Out-of-home is the last true broadcast medium. We drive mass reach in a high impact yet cost-effective manner, delivering brands' messages directly to consumers.
With People & Places, advertisers can choose 2m² panels close to the most favourable sites for their brands to influence efficiently the purchasing behaviour of their target group, from home to the point of interest, in an optimal mindset and in the best context. We develop flexible solutions for them in order to optimise ROI from OOH. This offer is based on geographical and temporal proximity and on the consumers’ advanced profiling. Each case is a unique story and the satisfaction of our customer is a top priority
Did you know that
…contextual ads are 19% more effective?
…engagement is 32% greater for contextual ads?
…emotional intensity is 16% higher for contextual ads?
…87% heavy car users say MOF offer brands the space for creative & out of the box campaigns?
…Clear Channel turned over 50 concepts into Create success stories these last 2 years?
…we’ve built a 108m² MegaMOF out of 3 MOF billboards?
Did you know that
… you can choose through more than 14,000 POI spread throughout 20 categories?
…Clear Channel covers more than 400 fishmongers within 500m distance?
…over 900.000 people visit one of the 44 most important Belgian railway stations daily
…87% heavy car users think MOF billboards enhance the brands and campaigns which are displayed on it?
…39% say MOF advertising give them a positive feeling towards brands advertised on it?
… you can benefit from 100 high quality backlight MOF billboards ?
More from Clear Channel Belgium Where brands meet people (20)