Automate the Next Level of Email Sophistication: Engage the Event APISendGrid
SendGrid provides a powerful email platform. Customers that take fullest advantage of SendGrid integrate with our Event API to react to unsubscribes, spam reports and other occurrences. This webinar will examine the features of the Event API and share some simple ways to integrate it into your processes. Harness the full power of SendGrid and reach the next level of email sophistication.
Understanding customer requests as input, and business results as output of the business model changes the traditional technology based view and structure of the organizations. Distributing power over the contribution to business results instead of distributing control over technology the organizational collaboration ensures autonomy in how to perform a job meanwhile achieving the expected business results on price organization intend to pay for it.
Automate the Next Level of Email Sophistication: Engage the Event APISendGrid
SendGrid provides a powerful email platform. Customers that take fullest advantage of SendGrid integrate with our Event API to react to unsubscribes, spam reports and other occurrences. This webinar will examine the features of the Event API and share some simple ways to integrate it into your processes. Harness the full power of SendGrid and reach the next level of email sophistication.
Understanding customer requests as input, and business results as output of the business model changes the traditional technology based view and structure of the organizations. Distributing power over the contribution to business results instead of distributing control over technology the organizational collaboration ensures autonomy in how to perform a job meanwhile achieving the expected business results on price organization intend to pay for it.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
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19. E-MAIL USPS MAIL
Digital
Quick & Efficient
Open System
Cost Effective
Infinite
Unreliable
Not secure
Spam
Low Impact
Virtual
MAX GLADWELL
20. E-MAIL USPS MAIL
Digital Paper
Quick & Efficient Slow & Inefficient
Open System Closed System
Cost Effective Expensive
Infinite Finite
Unreliable Reliable
Not secure Secure
Spam Junk Mail
Low Impact High Impact
Virtual Geographic
MAX GLADWELL
21. E-MAIL USPS MAIL
Digital Paper
Quick & Efficient Slow & Inefficient
Open System Closed System
Cost Effective Expensive
Infinite Finite
Unreliable Reliable
Not secure Secure
Spam Junk Mail
Low Impact High Impact
Virtual Geographic
MAX GLADWELL
22. E-MAIL
USPS MAIL
Paper
Digital
Quick& Inefficient
Slow & Efficient
Closed System
Open System
Expensive
Cost Effective
Finite
Infinite
Reliable
Unreliable
Secure
Not secure
Junk Mail
Spam
High Impact
Low Impact
Geographic
Virtual
MAX GLADWELL
23. Digital
Quick & Efficient
Closed System
Cost Effective
Finite
Reliable
Secure
Low Impact
Geographic
MAX GLADWELL
I’m the founder of Max Gladwell. That is why I’ve been invited here to present on why social media is increasingly important for corporate sustainability engagement.
If you’re not familiar with Max Gladwell, though, I’d like to start by addressing this first question.
I’m the founder of Max Gladwell. That is why I’ve been invited here to present on why social media is increasingly important for corporate sustainability engagement.
If you’re not familiar with Max Gladwell, though, I’d like to start by addressing this first question.
I’m the founder of Max Gladwell. That is why I’ve been invited here to present on why social media is increasingly important for corporate sustainability engagement.
If you’re not familiar with Max Gladwell, though, I’d like to start by addressing this first question.
This is not Max Gladwell. But how many of you recognize this man? This is world-famous golfer Arnold Palmer.
In his prime, Arnold Palmer was like Michael Jordan or Tiger Woods in that he was the highest paid and most sought-after advertising endorsement.
When it came to celebrity endorsements, you could do no better than the Arnold Palmer brand.
That brand endures today in several forms. But it’s most widely used in an unlicensed form where Palmer doesn’t earn a dime.
Both of these are excellent beverages in their own right, but to me they are incomplete.
Iced tea is too plain, which is why we often add sugar and lemon, and lemonade is too sour.
When you combine them, though, it forms an entirely new beverage that is arguably superior to either of them.
Both of these are excellent beverages in their own right, but to me they are incomplete.
Iced tea is too plain, which is why we often add sugar and lemon, and lemonade is too sour.
When you combine them, though, it forms an entirely new beverage that is arguably superior to either of them.
Both of these are excellent beverages in their own right, but to me they are incomplete.
Iced tea is too plain, which is why we often add sugar and lemon, and lemonade is too sour.
When you combine them, though, it forms an entirely new beverage that is arguably superior to either of them.
Both of these are excellent beverages in their own right, but to me they are incomplete.
Iced tea is too plain, which is why we often add sugar and lemon, and lemonade is too sour.
When you combine them, though, it forms an entirely new beverage that is arguably superior to either of them.
We now call it the Arnold Palmer, which is shorthand for “half-and-half, iced-tea-and-lemonade.” Evidently, the golfer was the first high-profile fan of this compelling mixture, and his name stuck.
What’s so compelling about the Arnold Palmer is that these two beverages complement one another so perfectly and in such harmony that it erases or negates the shortcomings of either.
In my humble opinion, it is the perfect beverage.
Lesson in brand management: realize that you no longer have complete control of your brand and find ways to take advantage of it.
But iced tea and lemonade aren’t the only things that go well together. Here we have some of the top brands in social media and green living.
Again, they are excellent on their own. But when you combine them and integrate them in so many different ways, you end up with something even better.
But iced tea and lemonade aren’t the only things that go well together. Here we have some of the top brands in social media and green living.
Again, they are excellent on their own. But when you combine them and integrate them in so many different ways, you end up with something even better.
But iced tea and lemonade aren’t the only things that go well together. Here we have some of the top brands in social media and green living.
Again, they are excellent on their own. But when you combine them and integrate them in so many different ways, you end up with something even better.
But iced tea and lemonade aren’t the only things that go well together. Here we have some of the top brands in social media and green living.
Again, they are excellent on their own. But when you combine them and integrate them in so many different ways, you end up with something even better.
These are companies or nonprofits who’ve integrated social media not only into their marketing or business models but into their DNA. Social media is fundamental to each.
This is what Max Gladwell is about. These are the companies I write about and consult for.
And while these are companies specifically built on social media, any company or organization can make it a fundamental part of how they operate and do business.
I’d now like to give a brief overview of social media because it’s not always clear what social media is.
Web 2.0 is a technological trend. These technologies have created new realities on the Web.
Our computing platform has evolved from the desktop to the Web. The Web is now the platform.
Our Browsers are now running applications: email, widgets, customer relationship software, video, word processing, etc.
Our data and software is being stored and accessed in the Cloud. Our computers are becoming portals or access points.
This is leading to greater levels of participation, interaction, sharing, customization, personalization, collaboration, and communication.
Web 2.0 powers the social web.
When we refer to the Social Web, we’re referring to a place. It’s its own universe or ecosystem.
This actually looks more like a Social Flower.
Everything you see here is either integrated or interlinked. It truly is a Web.
The social web is the place where social media happens.
This is social media. The medium is People.
It’s human beings. We are the media.
Our blogs, social networking profiles, social graphs, videos, comments, our thoughts and opinions, our photos and Tweets. All of this “media” is just people.
Notice that you don’t see any corporate or non-profit logos up here. Because these are not people.
But that doesn’t mean they can’t participate and engage in social media.
What you need to realize is that it’s the People at the corporations who must participate and engage. Companies that humanize their brands via their leaders and employees will be most successful in this new medium.
I’d now like to shift to a real-world example.
I recently joined Zumbox as VP of Marketing.
I chose to join because it reflects many of the same virtues and principles of Max Gladwell and because it truly has the power to change the world.
Zumbox has created a digital mailbox for every street address in the U.S., enabling mail to be sent digitally just as it is on paper.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Like the Arnold Palmer and Max Gladwell, Zumbox is a combination of two things: E-Mail and Postal Mail
These are lists of their respective qualities, for better or worse.
E-mail is low-impact and efficient, but it’s not secure and you have to deal with spam.
The USPS is reliable and geographically based, but there is significant cost and waste.
Zumbox takes the best of both worlds.
Like the Arnold Palmer and Max Gladwell, we end up with something entirely new and better.
This isn’t to say that Zumbox will replace either e-mail or the USPS. Again, iced tea and lemonade aren’t going anywhere.
SLIDE: But the combination of the two can be quite powerful.
Zumbox takes the best of both worlds.
Like the Arnold Palmer and Max Gladwell, we end up with something entirely new and better.
This isn’t to say that Zumbox will replace either e-mail or the USPS. Again, iced tea and lemonade aren’t going anywhere.
SLIDE: But the combination of the two can be quite powerful.
Zumbox takes the best of both worlds.
Like the Arnold Palmer and Max Gladwell, we end up with something entirely new and better.
This isn’t to say that Zumbox will replace either e-mail or the USPS. Again, iced tea and lemonade aren’t going anywhere.
SLIDE: But the combination of the two can be quite powerful.
Zumbox takes the best of both worlds.
Like the Arnold Palmer and Max Gladwell, we end up with something entirely new and better.
This isn’t to say that Zumbox will replace either e-mail or the USPS. Again, iced tea and lemonade aren’t going anywhere.
SLIDE: But the combination of the two can be quite powerful.
Because for many, we end up with something entirely new and better.
A new system and new product that balances and even negates the shortcomings of its constituent parts.
This is what the inside of a Zumbox might look like. I won’t go into to much detail about the features and mechanics.
It’s viewed through a browser and mail shows up as envelopes on the screen. You can open the mail to view it as you would on paper...without the paper.
And there is only one for 333 Main St. in Newbury Park, CA.
No doubt, this is an ambitious undertaking. We have quite a challenge in generating awareness and getting people to register their Zumbox.
Quite frankly, it won’t be possible without a significant measure of word of mouth advertising. There’s just no other way to achieve scale in an efficient manner.
One of the things the Obama campaign demonstrated--quite convincingly, I might add--is that social media is uniquely suited to campaigns, especially those with a compelling brand, message, and cause.
In this case, Obama was the brand, Hope was the message, and Change was the cause. In other words, Obama may have been the product, but the campaign was selling Hope and Change.
As the old saying goes, sell the sizzle not the steak. The social media channel is much better suited to the sizzle.
This easily translates into the world of sustainability because for many it’s a cause.
This is the campaign for paperless mail.
Paperless mail is any correspondence sent electronically using a street address or geographic area as the criteria for delivery. Paperless mail is what gets sent via Zumbox.
The spirit of this campaign is to inspire a movement not around Zumbox but around what Zumbox represents.
The tools we’re using start with PaperlessPlease.org, a unique web property and online community built on the Drupal platform.
We are integrating social media into the fabric of the campaign. We’re centralizing the campaign at PaperlessPlease.org, but we’re also decentralizing it across the social web.
Initially, we’re seeking Paperless Please evangelists. These are people who have two primary qualities: first, the passion to want to spread our message and secondly, the wherewithal to do so. And we’re making it as easy as possible to get involved.
The site launched a few weeks ago, so it’s just getting started. I’ll have to report back next year on the results.
As for the question that was initially posed, I like to say that Max Gladwell is the main character in the story about the nexus of social media and green living.
It’s the story of Web 2.0 with a purpose and the story of sustainability with network effects. It’s the story about the business leaders and entrepreneurs who are combining the power of the social web with the green revolution to achieve greatness.
And like Arnold Palmer, Max Gladwell serves as shorthand for describing the phenomenon. Instead of saying the nexus of social media and green living, you can just say Max Gladwell.
Or, if you’re a fan of Ayn Rand and the classic Atlas Shrugged, you can simply pose it as a question: Who is Max Gladwell?