Closing keynote presentation by Robert Cole October 26, 2010 at the Wisconsin Hotel & Lodging Association Annual Conference & Tradeshow at Hotel Sierra / KI Convention Center, Green Bay, WI.
SGTP EdCon'10 Keynote: Future Trends & Leading TechnologiesRobert Cole
Customization, mobile, the cloud, splinternet, location, deep web, social, traveler personas, real-time and privacy are ten areas that will dictate engagement, relevance and profitability in coming years. Dramatic advancements in technology will help drive innovation and disruptive changes to operational processes. RockCheetah Founder Robert Cole covers emerging business and technology trends that will provide tremendous benefits and excruciating challenges for government travel, and the travel industry as a whole in the years ahead.
Hotel & Travel Distribution Lessons For Golf Course OwnersRobert Cole
Trends & Pitfalls in Hotel & Travel Distribution - Applying Concepts to Golf. A presentation by Robert Cole of RockCheetah for Allegiant Airlines/ Teesnap and the Milwaukee Golf Group, held at Scenic View Golf Club in Slinger, Wisconsin on February 8, 2016
NGCOA - Measuring and Monetizing Social MobileRobert Cole
Presentation by Robert Cole of RockCheetah and Kris Strauss of OB Sports Golf Managemnt for National Golf Course Owners Association Annual Conference held February 29, 2012 at the Renaissance Hotel in Las Vegas, Nevada.
The Collision of SEO & Social Media - Who Draws the Creepy Line?Robert Cole
Keynote presentation by Robert Cole at Association of Travel Marketing Executives (ATME) Travel Marketing Conference June 27, 2012 at W Hotel City Center, Chicago, Illinois.
[WEBINAR] 5 Specific Perspectives to Be a More Strategic Meeting PlannerDMAI's empowerMINT.com
Everyone in the meetings industry is talking about being more strategic! But what exactly does that mean? Being strategic would first indicate the need to be aware of the current environment, and then to identify and plan to meet your long term goals and objectives. Ultimately, it is about assessing the current situation and getting beyond “in the moment” thinking and logistics planning, in order to achieve a bigger picture of your meeting’s success.
This sentence, illustrating the use of the word strategic, certainly pertains to planners in the current seller’s marketplace.
“The organizations should take strategic actions to cope with the fundamental changes in the environment.”
Join Jeff Hurt, from Velvet Chainsaw Consulting, to understand key shifts in your thinking that need to occur to help you be more strategic. He will be joined by Mike Tarr, from Choose Chicago, who will then demonstrate how destination experts can serve you to support and deliver on your vision.
In this webinar you will gain:
**Understanding of what being strategic is all about
**5 specific perspectives to support strategic meeting planning
**Actionable ways to get the help and support from local experts in your meeting’s destination
With coronavirus ravaging the global hospitality industry, RockCheetah CEO Robert Cole presented the latest virus and hotel industry performance trends, as well as planning strategies to deal with uncertainty.
The webinar, broadcast on March 19, 2020 was sponsored by the Asian American Hotel Owners Association (AAHOA). My co-presenter was Loren Gray of Hospitality Digital Marketing.
How Hotel Revenue Strategy Unlocks Profit GrowthRobert Cole
Robert Cole, CEO of RockCheetah, while presenting How Hotel Revenue Strategy Unlocks Profit Growth addressed the structural forces impacting the US hotel industry, as well as the costs & challenges associated with acquiring and retaining guests, and how guest engagement and personalization is the future of the hospitality industry.
The webinar, broadcast on May 11, 2017 was sponsored by Agilysis and Duetto. It also featured presentations by Thor Hanen, Agilysis Sales Engineer and Dan Yacker, VP of Global Strategic Alliances for Duetto.
The Future of Travel Technology - Welcoming Our New Computer OverlordsRobert Cole
The Future of Travel Technology - Welcoming Our New Computer Overlords was presented by Robert Cole, Founder-CEO of RockCheetah at the Annual Wisconsin Hotel and Lodging Association Conference and Tradeshow held November 8, 2016 at the Oshkosh Convention Center in Oshkosh, Wisconsin.
Covering big data, artificial intelligence, the presentation suggests the hotel industry should expect to see rapid changes in the coming years, driven my mobile computing, voice and messaging services, as well as smart assistants and autonomous vehicles. Hoteliers that embrace the changing technology will help their staffs work smarter and dramatically improve guest experiences through a high degree of personalization.
Engaging Hotel Guests For Their Fun and Your ProfitRobert Cole
Robert Cole, Founder-CEO of RockCheetah presents Engaging Hotel Guests For Their Fun and Your Profit at the - Annual Wisconsin Hotel and Lodging Association Conference and Tradeshow held November 7, 2016 at the Oshkosh Convention Center in Oshkosh, Wisconsin.
The presentation covers personalization by providing differentiated experiences for individual guests across multiple touch points with relevant context addressing multiple motivations. It also stresses the importance of effective execution by aligning strategies and evaluating success with integrated analytics.
Mobile: How Signals, Touchpoints, and Moments Create Engagement, Conversion a...Robert Cole
A presentation by Robert Cole, Founder-CEO of RockCheetah at the Hospitality Sales and Marketing Association International Revenue Optimization Conference held June 22, 2016 at the Ernest N. Morial Convention Center in New Orleans, Louisiana. Robert is also a member of HSMAI’s Digital Marketing Council.
A robust mobile user experience is table-stakes as consumers now spend a majority of their time online with mobile devices. Enhanced targeting capabilities continue to fuel digital ad spend growth, with mobile touchpoints impacting all phases of travel. However, tracking attribution in an omni-channel landscape remains challenging, even for loyal guests. Is intelligent automation signaling a shift-change for mobile computing’s future? Bet on it. This session will cover methods to engage travelers during defining decision making moments and how to track attribution in a multi-device world.
Personalization & Customization – Pre-Arrival | Enhancing the User Experience...Robert Cole
How can the digital experience online best introduce guests to your hotel? And, how can you convert sales through highly relevant and profitable engagement? This discussion will address those questions, and delve into the signals you can use to identify individual preferences, trigger adaptive content, and measure results – all with different guest categories in mind (from frequent guests to first time visitors).
Presented by Robert Cole, CEO, RockCheetah, Bill Linehan, CMO, Red Lion Hotels & Adele Gutman Milne, VP Sales, Marketing and Revenue, Library Hotel Collection at the Hospitality Sales and Marketing Association International (HSMAI) Digital Marketing Strategy Conference held Wednesday, February 17, 2016 at the New York Marriott Marquis.
Customization and Personalization – On-Property | Tailoring the Guest ExperienceRobert Cole
Many hoteliers tout the highly personalized and attentive service provided by their properties, but how much does the actual guest experience change for an individual guest? Is the hotel successfully anticipating and delivering on guest needs, or merely reacting to requests? Guests value customized experiences, but at what point does familiarity with guest needs cross the creepy-line? Learn about the tools and processes employed by industry leaders that are producing the best outcomes, as well as where they see the industry progressing over the coming years.
Presented by Robert Cole, CEO, RockCheetah, • Sylvie Fayolle, General Manager, Le Parker Méridien & • Pedro Dias, General Manager, The Smyth (A Thompson Hotel) at the Hospitality Sales and Marketing Association International (HSMAI) Digital Marketing Strategy Conference held Wednesday, February 17, 2016 at the New York Marriott Marquis.
Top Social Media Strategies for 2014 - Review Pro WebinarRobert Cole
A webinar sponsored by ReviewPro held December 10, 2013 featuring: Daniel Edward Craig, Reknown, Robert Cole, RockCheetah; Suzie Wotton, Red Carnation Hotels; and Adele Gutman, Library Hotel Collection
Engaging International Travelers - Phocuswright/Lionbridge WebinarRobert Cole
Global outbound tourism is on the rise in 2015 after finally recovering from the recession of a few years ago. Travelers are again eager to explore outside their own country's borders – often staying in hotels or resorts. The technological advancements in the lodging landscape, coupled with this global influx of international travelers presents a challenge for today's hospitality providers – how to best engage international travelers.
Give the Gift of a Personalized Travel Experience - Phocuswright/Maxymiser We...Robert Cole
Personalized travel experiences are the ultimate goal shared by travelers, travel suppliers and travel intermediaries. A combination of advanced technology and advanced managerial mindset are required to cultivate the relevant host/guest relationships that enable personalization. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Maxymiser on Wednesday, December 3, 2014.
The Creepy Line Between Genius and EgregiousRobert Cole
Hospitality industry entrepreneurs must understand that the new marketing opportunities enabled by rapid technological changes are significant, but come with new responsibilities. Robert Cole of RockCheetah presents the issue to students of Cornell University's School of Hotel Administration. Entrepreneurs should exploit new technologies, but ensure that doing so doesn't also exploit the guests. The challenge is that every person defines their own "creepy line" - something that is well beyond the control of the entrepreneur.
GBTA Convention 2014 Ensure Unmanaged Does Not Mean MismanagedRobert Cole
Do you know what percentage of your hotel bookings are out-of-program due to conference attendance? Or what about the impact this activity has on your negotiated hotel agreements? A number of reasons, including many legitimate ones, cause travelers to book outside of their managed travel program. This activity creates fragmentation that results in limited visibility, difficulties influencing total travel spend, as well as service challenges for your TMC. As a travel buyer you are left to fill in the gaps to effectively administer policy, deliver duty of care, optimize your supplier agreements, and accurately track spending. While this has been a long-standing challenge, there are many new approaches to addressing this issue for your hotel program. From data capture to modified supplier agreements to more comprehensive integration, join us to hear what others are doing and determine what the right approach is for your program. By attending you will learn: • How to assess the impact of out-of-program activity on your program • Ways other programs are addressing this issue • Next steps to consider for addressing this activity in your program Panel Participants
• Hotel Consultant - Robert Cole, Founder/CEO RockCheetah
• Corporate Travel Manager - Eric Bailey, Senior Travel Manager, Strategy & Technology Microsoft
• TMC Executive - April Bridgeman, Managing Director/Senior Vice President Advito / BCD Travel
• Moderator - Kyle Moore
HTNG North America Conference 2015 - Micromarketing Building BlocksRobert Cole
Presented by:
Robert Cole, Founder & CEO - RockCheetah
RJ Friedlander, Founder & CEO - ReviewPro
Sanjay Nagalia, Chief Operating Officer - IDeaS
Boro Petrovic, Architect - Oracle Hospitality
Mass marketing may not be dead, but it’s arguably dying. Companies are discovering that tailoring offers to specific customers can generate significantly higher sales and profits. But this means connecting information that is managed in at least three different hotel systems. The customer relationship management system typically contains profile, preferences and spending history. Online reputation management systems capture what customers and their influencers think about various products. Business intelligence and revenue management systems take this information to customize an offer that will maximize the appeal to the customer and the price they’ll be willing to pay. The presentation explores key elements of customer decision making, hotel pricing and marketing actions that need to adapt, and how the information from multiple systems can combine to facilitate this process for hotels.
Travel Leaders Annual Conference - The Future of Travel, Creating ValueRobert Cole
Keynote presentation by Robert Cole of RockCheetah at the Travel Leaders 2014 Annual Conference held Thursday, November 13, 2014 at the Renaissance Glendale Hotel & Spa in Glendale, Arizona. The session covered the challenges facing travel agents, disruptive forces complicating matters, emerging technologies and how smart travel agents and travel agencies can successfully compete against the large online travel agencies.
How Fiji Finds Happiness - Who’s Travelling, Why & What They WantRobert Cole
The economic trends supporting the affluent US international traveler provide an excellent marketing opportunity for unique, exotic destinations like Fiji. Presentation by Robert Cole of RockCheetah for the Tourism Fiji 2014 North American Marketing Conference held at the Portofino Hotel and Marina in Redondo Beach, California on Tuesday, October 7, 2014.
More Related Content
Similar to WHLA Future Lodging Trends and Emerging Technologies Robert K Cole
SGTP EdCon'10 Keynote: Future Trends & Leading TechnologiesRobert Cole
Customization, mobile, the cloud, splinternet, location, deep web, social, traveler personas, real-time and privacy are ten areas that will dictate engagement, relevance and profitability in coming years. Dramatic advancements in technology will help drive innovation and disruptive changes to operational processes. RockCheetah Founder Robert Cole covers emerging business and technology trends that will provide tremendous benefits and excruciating challenges for government travel, and the travel industry as a whole in the years ahead.
Hotel & Travel Distribution Lessons For Golf Course OwnersRobert Cole
Trends & Pitfalls in Hotel & Travel Distribution - Applying Concepts to Golf. A presentation by Robert Cole of RockCheetah for Allegiant Airlines/ Teesnap and the Milwaukee Golf Group, held at Scenic View Golf Club in Slinger, Wisconsin on February 8, 2016
NGCOA - Measuring and Monetizing Social MobileRobert Cole
Presentation by Robert Cole of RockCheetah and Kris Strauss of OB Sports Golf Managemnt for National Golf Course Owners Association Annual Conference held February 29, 2012 at the Renaissance Hotel in Las Vegas, Nevada.
The Collision of SEO & Social Media - Who Draws the Creepy Line?Robert Cole
Keynote presentation by Robert Cole at Association of Travel Marketing Executives (ATME) Travel Marketing Conference June 27, 2012 at W Hotel City Center, Chicago, Illinois.
[WEBINAR] 5 Specific Perspectives to Be a More Strategic Meeting PlannerDMAI's empowerMINT.com
Everyone in the meetings industry is talking about being more strategic! But what exactly does that mean? Being strategic would first indicate the need to be aware of the current environment, and then to identify and plan to meet your long term goals and objectives. Ultimately, it is about assessing the current situation and getting beyond “in the moment” thinking and logistics planning, in order to achieve a bigger picture of your meeting’s success.
This sentence, illustrating the use of the word strategic, certainly pertains to planners in the current seller’s marketplace.
“The organizations should take strategic actions to cope with the fundamental changes in the environment.”
Join Jeff Hurt, from Velvet Chainsaw Consulting, to understand key shifts in your thinking that need to occur to help you be more strategic. He will be joined by Mike Tarr, from Choose Chicago, who will then demonstrate how destination experts can serve you to support and deliver on your vision.
In this webinar you will gain:
**Understanding of what being strategic is all about
**5 specific perspectives to support strategic meeting planning
**Actionable ways to get the help and support from local experts in your meeting’s destination
Similar to WHLA Future Lodging Trends and Emerging Technologies Robert K Cole (6)
With coronavirus ravaging the global hospitality industry, RockCheetah CEO Robert Cole presented the latest virus and hotel industry performance trends, as well as planning strategies to deal with uncertainty.
The webinar, broadcast on March 19, 2020 was sponsored by the Asian American Hotel Owners Association (AAHOA). My co-presenter was Loren Gray of Hospitality Digital Marketing.
How Hotel Revenue Strategy Unlocks Profit GrowthRobert Cole
Robert Cole, CEO of RockCheetah, while presenting How Hotel Revenue Strategy Unlocks Profit Growth addressed the structural forces impacting the US hotel industry, as well as the costs & challenges associated with acquiring and retaining guests, and how guest engagement and personalization is the future of the hospitality industry.
The webinar, broadcast on May 11, 2017 was sponsored by Agilysis and Duetto. It also featured presentations by Thor Hanen, Agilysis Sales Engineer and Dan Yacker, VP of Global Strategic Alliances for Duetto.
The Future of Travel Technology - Welcoming Our New Computer OverlordsRobert Cole
The Future of Travel Technology - Welcoming Our New Computer Overlords was presented by Robert Cole, Founder-CEO of RockCheetah at the Annual Wisconsin Hotel and Lodging Association Conference and Tradeshow held November 8, 2016 at the Oshkosh Convention Center in Oshkosh, Wisconsin.
Covering big data, artificial intelligence, the presentation suggests the hotel industry should expect to see rapid changes in the coming years, driven my mobile computing, voice and messaging services, as well as smart assistants and autonomous vehicles. Hoteliers that embrace the changing technology will help their staffs work smarter and dramatically improve guest experiences through a high degree of personalization.
Engaging Hotel Guests For Their Fun and Your ProfitRobert Cole
Robert Cole, Founder-CEO of RockCheetah presents Engaging Hotel Guests For Their Fun and Your Profit at the - Annual Wisconsin Hotel and Lodging Association Conference and Tradeshow held November 7, 2016 at the Oshkosh Convention Center in Oshkosh, Wisconsin.
The presentation covers personalization by providing differentiated experiences for individual guests across multiple touch points with relevant context addressing multiple motivations. It also stresses the importance of effective execution by aligning strategies and evaluating success with integrated analytics.
Mobile: How Signals, Touchpoints, and Moments Create Engagement, Conversion a...Robert Cole
A presentation by Robert Cole, Founder-CEO of RockCheetah at the Hospitality Sales and Marketing Association International Revenue Optimization Conference held June 22, 2016 at the Ernest N. Morial Convention Center in New Orleans, Louisiana. Robert is also a member of HSMAI’s Digital Marketing Council.
A robust mobile user experience is table-stakes as consumers now spend a majority of their time online with mobile devices. Enhanced targeting capabilities continue to fuel digital ad spend growth, with mobile touchpoints impacting all phases of travel. However, tracking attribution in an omni-channel landscape remains challenging, even for loyal guests. Is intelligent automation signaling a shift-change for mobile computing’s future? Bet on it. This session will cover methods to engage travelers during defining decision making moments and how to track attribution in a multi-device world.
Personalization & Customization – Pre-Arrival | Enhancing the User Experience...Robert Cole
How can the digital experience online best introduce guests to your hotel? And, how can you convert sales through highly relevant and profitable engagement? This discussion will address those questions, and delve into the signals you can use to identify individual preferences, trigger adaptive content, and measure results – all with different guest categories in mind (from frequent guests to first time visitors).
Presented by Robert Cole, CEO, RockCheetah, Bill Linehan, CMO, Red Lion Hotels & Adele Gutman Milne, VP Sales, Marketing and Revenue, Library Hotel Collection at the Hospitality Sales and Marketing Association International (HSMAI) Digital Marketing Strategy Conference held Wednesday, February 17, 2016 at the New York Marriott Marquis.
Customization and Personalization – On-Property | Tailoring the Guest ExperienceRobert Cole
Many hoteliers tout the highly personalized and attentive service provided by their properties, but how much does the actual guest experience change for an individual guest? Is the hotel successfully anticipating and delivering on guest needs, or merely reacting to requests? Guests value customized experiences, but at what point does familiarity with guest needs cross the creepy-line? Learn about the tools and processes employed by industry leaders that are producing the best outcomes, as well as where they see the industry progressing over the coming years.
Presented by Robert Cole, CEO, RockCheetah, • Sylvie Fayolle, General Manager, Le Parker Méridien & • Pedro Dias, General Manager, The Smyth (A Thompson Hotel) at the Hospitality Sales and Marketing Association International (HSMAI) Digital Marketing Strategy Conference held Wednesday, February 17, 2016 at the New York Marriott Marquis.
Top Social Media Strategies for 2014 - Review Pro WebinarRobert Cole
A webinar sponsored by ReviewPro held December 10, 2013 featuring: Daniel Edward Craig, Reknown, Robert Cole, RockCheetah; Suzie Wotton, Red Carnation Hotels; and Adele Gutman, Library Hotel Collection
Engaging International Travelers - Phocuswright/Lionbridge WebinarRobert Cole
Global outbound tourism is on the rise in 2015 after finally recovering from the recession of a few years ago. Travelers are again eager to explore outside their own country's borders – often staying in hotels or resorts. The technological advancements in the lodging landscape, coupled with this global influx of international travelers presents a challenge for today's hospitality providers – how to best engage international travelers.
Give the Gift of a Personalized Travel Experience - Phocuswright/Maxymiser We...Robert Cole
Personalized travel experiences are the ultimate goal shared by travelers, travel suppliers and travel intermediaries. A combination of advanced technology and advanced managerial mindset are required to cultivate the relevant host/guest relationships that enable personalization. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Maxymiser on Wednesday, December 3, 2014.
The Creepy Line Between Genius and EgregiousRobert Cole
Hospitality industry entrepreneurs must understand that the new marketing opportunities enabled by rapid technological changes are significant, but come with new responsibilities. Robert Cole of RockCheetah presents the issue to students of Cornell University's School of Hotel Administration. Entrepreneurs should exploit new technologies, but ensure that doing so doesn't also exploit the guests. The challenge is that every person defines their own "creepy line" - something that is well beyond the control of the entrepreneur.
GBTA Convention 2014 Ensure Unmanaged Does Not Mean MismanagedRobert Cole
Do you know what percentage of your hotel bookings are out-of-program due to conference attendance? Or what about the impact this activity has on your negotiated hotel agreements? A number of reasons, including many legitimate ones, cause travelers to book outside of their managed travel program. This activity creates fragmentation that results in limited visibility, difficulties influencing total travel spend, as well as service challenges for your TMC. As a travel buyer you are left to fill in the gaps to effectively administer policy, deliver duty of care, optimize your supplier agreements, and accurately track spending. While this has been a long-standing challenge, there are many new approaches to addressing this issue for your hotel program. From data capture to modified supplier agreements to more comprehensive integration, join us to hear what others are doing and determine what the right approach is for your program. By attending you will learn: • How to assess the impact of out-of-program activity on your program • Ways other programs are addressing this issue • Next steps to consider for addressing this activity in your program Panel Participants
• Hotel Consultant - Robert Cole, Founder/CEO RockCheetah
• Corporate Travel Manager - Eric Bailey, Senior Travel Manager, Strategy & Technology Microsoft
• TMC Executive - April Bridgeman, Managing Director/Senior Vice President Advito / BCD Travel
• Moderator - Kyle Moore
HTNG North America Conference 2015 - Micromarketing Building BlocksRobert Cole
Presented by:
Robert Cole, Founder & CEO - RockCheetah
RJ Friedlander, Founder & CEO - ReviewPro
Sanjay Nagalia, Chief Operating Officer - IDeaS
Boro Petrovic, Architect - Oracle Hospitality
Mass marketing may not be dead, but it’s arguably dying. Companies are discovering that tailoring offers to specific customers can generate significantly higher sales and profits. But this means connecting information that is managed in at least three different hotel systems. The customer relationship management system typically contains profile, preferences and spending history. Online reputation management systems capture what customers and their influencers think about various products. Business intelligence and revenue management systems take this information to customize an offer that will maximize the appeal to the customer and the price they’ll be willing to pay. The presentation explores key elements of customer decision making, hotel pricing and marketing actions that need to adapt, and how the information from multiple systems can combine to facilitate this process for hotels.
Travel Leaders Annual Conference - The Future of Travel, Creating ValueRobert Cole
Keynote presentation by Robert Cole of RockCheetah at the Travel Leaders 2014 Annual Conference held Thursday, November 13, 2014 at the Renaissance Glendale Hotel & Spa in Glendale, Arizona. The session covered the challenges facing travel agents, disruptive forces complicating matters, emerging technologies and how smart travel agents and travel agencies can successfully compete against the large online travel agencies.
How Fiji Finds Happiness - Who’s Travelling, Why & What They WantRobert Cole
The economic trends supporting the affluent US international traveler provide an excellent marketing opportunity for unique, exotic destinations like Fiji. Presentation by Robert Cole of RockCheetah for the Tourism Fiji 2014 North American Marketing Conference held at the Portofino Hotel and Marina in Redondo Beach, California on Tuesday, October 7, 2014.
A point-counterpoint discussion about disruptive topics inpacting the hotel and travel industries, presented by John Burns, President, Hospitality Technology Consulting and Robert Cole, Founder, RockCheetah at the Hospitality Upgrade CIO Summit held September 4 & 5, 2014 at the Marriott Downtown in Milwaukee, Wisconsin.
An overview of the impact that Big Data, the demise of rate parity and the personalization of hospitality through the sharing economy have on traditional hotel industry distribution. Presentation by Robert Cole of RockCheetah for the Distribution Super Session at the Hospitality Finance and Technology Professionals 2014 HITEC Conference held Tuesday, June 24, 2014 at the Los Angeles Convention Center in Los Angeles, California.
Hotel Distribution - Channels, Complexity and Chaos at Rainmaker Gaming & Hos...Robert Cole
An discussion of the challenges facing hotel revenue managers as hotel distribution channels become more complex and chaotic. Presentation by Robert Cole of RockCheetah to the Raimmaker Revenue Management 2014 Gaming and Hospitality Customer Conference held Wednesday, March 26, 2014 at the Bacara Resort and Spa in Santa Barbara, California.
The Battle of Disruptive Lodging Models and TechnologiesRobert Cole
An overview of the perfect storm of disruptive business models and technologies impacting the global hotel business by Robert Cole of RockCheetah. The presentation for the Hotel Technology Next Generation 2014 North American Conference held Wednesday, March 5, 2014 at the Rancho Bernardo Inn in San Diego, California.
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
The Power of a Glamping Go-To-Market Accelerator Plan.pptx
WHLA Future Lodging Trends and Emerging Technologies Robert K Cole
1. Future Lodging Trends
& Emerging Technologies
Wisconsin Hotel & Lodging Association
Conference & Tradeshow
Green Bay, Wisconsin
October 26, 2010
Robert Cole ● RockCheetah
2. Session Overview
• What’s Changing?
• Web 1.0 → Web 2.0 → Web 3.0
• Four Traveler Mandates
• Five New P’s of Marketing
• Six Business Impacts
• Seven Phases of Travel
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 1
3. Everything is Changing
• Business
• Marketing
• Technology
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 2
Photo: ஆ ன ந் த ம் / a n a n d h a m (flickr)
4. Business is Changing – Occupancy
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 3
51.0%
56.0%
61.0%
66.0%
71.0%
76.0%
24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42
OccupancyPercentage
Week
US Hotel Occupancy Comparison
Weeks 24-42 | 2006 through 2010
2010
2009
2008
2007
2006
Data: Smith Travel Research Analysis: RockCheetah LLC
5. Business is Changing – Avg. Daily Rate
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 4
$91.00
$96.00
$101.00
$106.00
$111.00
24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41
AverageDailyRate
Week
US Hotel Average Rate Comparison
Weeks 24-42 | 2006 through 2010
2010
2009
2008
2007
2006
Data: Smith Travel Research Analysis: RockCheetah LLC
6. Business is Changing – RevPAR
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 5
$49.00
$54.00
$59.00
$64.00
$69.00
$74.00
$79.00
24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41
RevenuePerAvailableRoom
Week
US Hotel RevPAR Comparison
Weeks 24-42 | 2006 through 2010
2010
2009
2008
2007
2006
Data: Smith Travel Research Analysis: RockCheetah LLC
7. Marketing is Changing - Relevance
• People Don’t Like Advertising
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 6
8. Marketing is Changing - Quantity
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 7
9. Technology is Changing
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 8
10. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 9
New Traveler Mandates
• 1. Relevance
• 2. Mobility
• 3. Personalization
• 4. Community
Photo: Sprengben (flickr)
11. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 10
1. Relevance
Deep Search
vs.
The Splinternet
Photo: LuluP (flickr)
12. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 11
Relevance - Deep Search
Photo: g-na (flickr)
+
- $700 Million
=
13. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 12
Google using Microformats & RDFa
• Associate Reviews with Hotels
• Specify Image Licensing
• Drive Context-sensitive Ads
Relevance – The Semantic Web
Making Sense of Unstructured Data
Photo: Mr. Physics (flickr)
14. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 13
Relevance – Context Sensitivity
Video: Dapper.com
15. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 14
The Splinternet: Walled Gardens
Photo: SFB579 (flickr)
• Platform Challenges
16. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 15
The Splinternet: Walled Gardens
• Advertising Challenges
17. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 16
2. Mobility
Real-Time: Proximity:
Anytime Anywhere
Photo: atzu (flickr)
18. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 17
Why Mobile Can Not Be Ignored
Smartphone use is on the rise. Mobile web adoption is ramping up
8x faster than Internet in the mid-90s.
In the Travel vertical, purchase intent
on Mobile ads is 5x higher than on
desktop ads.
Mobile Travel bookings are projected to
grow 700% in 2 years.
0
500
1000
1500
2000
Mobile travel searches
$20M
2008
$160M
2010 Projection
Data Sources: : Forrester, 2009. Google Internal Data, February 2010. InsightExpress, February 2010. PhoCusWright, January 2010
19. Apple iTravel: Works solely within
Apple Hardware &
Software Ecosystem
· Network
· Camera
· GPS
· RFID / NFC
· Phone
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 18
Photo: gwgs (flickr)
Mobility – Anytime / Anywhere
20. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 19
Photo: gwgs (flickr)
Mobility – Anytime / Anywhere
21. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 20
Photo: gwgs (flickr)
Mobility – Anytime / Anywhere
22. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 21
Photo: gwgs (flickr)
Mobility – Anytime / Anywhere
23. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 22
Photo: gwgs (flickr)
Mobility – Anytime / Anywhere
24. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 23
Photo: gwgs (flickr)
Mobility – Anytime / Anywhere
25. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 24
Photo: gwgs (flickr)
Mobility – Anytime / Anywhere
26. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 25
Photo: gwgs (flickr)
Mobility – Anytime / Anywhere
27. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 26
3. Personalization
• Customization • Personas
Photo: Sergey Galyonkin (flickr)
28. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 27
Customization – Ask for Anything
Video: Google Android Voice Actions (YouTube)
29. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 28
Personalization - Personas
Photo: Greything (flickr)
AssociationSMERF
Wholesale
Leisure
Group
Package
Corporate
Transient Convention
30. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 29
4. Community
Social Computing
versus
Privacy
Photo: ►Voj► (flickr)
31. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 30
Community – Social Computing
If You Want the Job Done Right…
Get Help.
Experts ● Friends ● Groups with Common Goals
Photo: 3[3] (flickr)
32. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 31
Community - Privacy
Photo: laverrue (flickr)
• Trustwave 2010 Global Security Report
– Hotels Prime Target for Hackers
– Breaches Involving Hotels: 38%
– Breaches Involved Credit Card Numbers: 98%
– Average Days Between Breach & Detection: 156
– Many Franchisees – Only PCI Level 4 (Self Assessment)
• Insecure Passwords
– 8 character Password Cracked – Under 2 Hours
– Use of Identical Passwords Across Multiple Sites
33. New 5 P’s of Marketing
• Paradox
– Opportunity to Exploit Paradox and Create New Category
• Perspective
– What Consumer Need is Satisfied? / How Differentiated?
• Paradigm
– From Product (Features) to Brand (Who & What You Are)
• Persuasion
– Speaker Credibility/Message Content/Audience Involvement
• Passion
– Must Have Passion for What You Do
Source: Tom Patty, President - TBWA/Chiat Day 1997
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 32
Photo: pfala (flickr)
34. Only Six Possible Business Impacts
• Improve Brand Engagement
• Attract Customers
• Retain Customers
• Grow Revenues
• Increase Margins
• Reduce Expenses
If Any Strategy Does Not Target One of These… Stop.
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 33
Photo: Mr. T in DC (flickr)
35. October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 34
Photo: joguldi (flickr)
36. Seven Steps – Inspiration
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 35
New Media
• Travel Writers
• Journalists
• Bloggers
• Social Graph
• Influencers
37. Seven Steps – Research
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 36
Semantic Travel Search Sites
38. Seven Steps – Planning
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 37
39. Seven Steps – Validation
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 38
40. Seven Steps – Booking
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 39
StayHip Mobile App
by Mobiata
for TravelClick
41. Seven Steps – Travel
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 40
Mobile Phone for Key Entry
• Guests Register Online
• No Stop at Front Desk
• Supports All Cell Phones
• Uses Existing Locks
• Cards Keys Still Work
• Code Change – 12 Seconds
• More Secure than Cards
• Support for Future NFC
Uses Unique Sound Patterns
42. Seven Steps – Sharing
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 41
• Images
• Videos
• Property/Destination
43. Where Do I Start?
What Should I Do?
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 42
44. Everything Is More Difficult
• Challenging Business Environment
• New Search/Interface/Technologies
• More Platforms & Walled Garden Sites
• Must Be Relevant/Mobile/Personal/Social
• Market Segmentation is Getting Personal
• Marketing Must Differentiate Product Offering
• Multiple Methods to Impact Business
• Multiple Phases of Travel Process to Consider
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 43
Photo: Sam Cockman (flickr)
45. How to Manage the Future
• Unyielding Focus on Customer Needs
– Guests Want Honesty / Transparency / Respect
• Strategic Business Objectives Define Actions
– Avoid Activities if Strategic Benefit is Missing
• Marketing Must Break Through Clutter
– Paradox/Perspective/Paradigm/Persuasion/Passion
• Technology is Only a Tool to Support Strategy
– Get Past the Hype - Select the Right Tool for the Job
• Fix Guest Experience Before Using Social Media
– Communicate on Guests’ Preferred Terms & Channels
• Target Personas for Travel Itinerary & Travel Process Step
– Easier Task to Target Family Leisure Travelers Planning Phase
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 44
46. Thank You for Your Attention
Questions?
Copies of the Presentation?
Comments?
Robert Cole
mail: robert@rockcheetah.com
phone: +1.262.309.9560
skype: robertkcole
twitter: @robertkcole
web: www.rockcheetah.com/blog/
October 26, 2010 ● Green Bay, WI WH&LA ● Future Lodging Trends & Emerging Technologies Robert Cole ● RockCheetah | 45