Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
The document is an advertisement for the 2010 Mazda 3 that emphasizes the vehicle's sporty and rebellious nature. It highlights features like bold styling, enhanced aerodynamics, premium interior amenities, and responsive yet fuel-efficient powertrain options. Safety technologies like Dynamic Stability Control and airbags are also emphasized. The ad positions the Mazda 3 as offering an engaging driving experience along with practicality and unexpected luxury features normally found in more expensive vehicles.
The document provides details on the different trim levels of the Chevrolet Impala. It lists the standard and available features for each trim level, from the base LS model up to the high-performance SS. Some highlights include the 3.5L V6 engine offered in lower trims with E85 flex-fuel capability. Higher trims add more luxury and convenience features such as leather seats, navigation, and hands-free Bluetooth. Safety features like airbags and stability control are standard across all trims. The Impala comes with a 100,000 mile powertrain warranty and roadside assistance package.
The document provides information about the 2010 Chevrolet Malibu. It highlights that the Malibu offers best-in-class coverage through its 100,000 mile powertrain warranty and roadside assistance. It also notes the Malibu has received critical acclaim, with over 30 awards, for its refined interior, safety features, and fuel efficiency of up to 33 miles per gallon highway. Additionally, the Malibu offers various technology features through OnStar, XM Radio, and Bluetooth connectivity.
The document summarizes the new 2010 Chevrolet Corvette Grand Sport. It is designed as an attainable track and street car, inspired by iconic 1960s racing Sting Rays. Key features include a wider track, aggressive dampers and springs, performance tires, and racing-inspired brakes. The Grand Sport continues the Corvette tradition of performance without pretense.
The document provides details on the different trim levels of the Chevrolet Impala. It lists the standard and available features for each trim level, from the base LS model up to the high-performance SS. Some highlights include the 3.5L V6 engine offered in lower trims with E85 flex-fuel capability. Higher trims add more luxury and convenience features such as leather seats, navigation, and hands-free Bluetooth. Safety features like airbags and stability control are standard across all trims. The Impala comes with a 100,000 mile powertrain warranty and roadside assistance package.
The 2009 Nissan Cube SL is a small urban vehicle introduced in Japan in 1998 and now in its third generation. It has a unique box-like shape and seats 4 people comfortably. While cargo space is limited, it has a smooth ride quality and nimble handling. Standard features include air conditioning and safety equipment like 6 airbags. The 1.8L 4-cylinder engine and CVT transmission provide respectable acceleration and efficient driving experience. Overall the Cube is appealing for its comfort, maneuverability and value, though some cost-cutting is evident underneath.
This document summarizes an auction of over 200 utility trucks, equipment, and vehicles taking place on May 8th in Garner, North Carolina. The auction will include 14 bucket trucks, 3 chippers, 11 automobiles, 51 pickup trucks, 2 digger derricks, 2 road tractors, 3 dump trucks, 3 box trucks, a flatbed truck, 8 service trucks, 2 skid steer loaders, 2 compact track loaders, 2 mini excavators, forestry equipment including a strawblower and hydromulcher, and 17 cargo vans. The event will feature both onsite and online bidding.
Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
The document is an advertisement for the 2010 Mazda 3 that emphasizes the vehicle's sporty and rebellious nature. It highlights features like bold styling, enhanced aerodynamics, premium interior amenities, and responsive yet fuel-efficient powertrain options. Safety technologies like Dynamic Stability Control and airbags are also emphasized. The ad positions the Mazda 3 as offering an engaging driving experience along with practicality and unexpected luxury features normally found in more expensive vehicles.
The document provides details on the different trim levels of the Chevrolet Impala. It lists the standard and available features for each trim level, from the base LS model up to the high-performance SS. Some highlights include the 3.5L V6 engine offered in lower trims with E85 flex-fuel capability. Higher trims add more luxury and convenience features such as leather seats, navigation, and hands-free Bluetooth. Safety features like airbags and stability control are standard across all trims. The Impala comes with a 100,000 mile powertrain warranty and roadside assistance package.
The document provides information about the 2010 Chevrolet Malibu. It highlights that the Malibu offers best-in-class coverage through its 100,000 mile powertrain warranty and roadside assistance. It also notes the Malibu has received critical acclaim, with over 30 awards, for its refined interior, safety features, and fuel efficiency of up to 33 miles per gallon highway. Additionally, the Malibu offers various technology features through OnStar, XM Radio, and Bluetooth connectivity.
The document summarizes the new 2010 Chevrolet Corvette Grand Sport. It is designed as an attainable track and street car, inspired by iconic 1960s racing Sting Rays. Key features include a wider track, aggressive dampers and springs, performance tires, and racing-inspired brakes. The Grand Sport continues the Corvette tradition of performance without pretense.
The document provides details on the different trim levels of the Chevrolet Impala. It lists the standard and available features for each trim level, from the base LS model up to the high-performance SS. Some highlights include the 3.5L V6 engine offered in lower trims with E85 flex-fuel capability. Higher trims add more luxury and convenience features such as leather seats, navigation, and hands-free Bluetooth. Safety features like airbags and stability control are standard across all trims. The Impala comes with a 100,000 mile powertrain warranty and roadside assistance package.
The 2009 Nissan Cube SL is a small urban vehicle introduced in Japan in 1998 and now in its third generation. It has a unique box-like shape and seats 4 people comfortably. While cargo space is limited, it has a smooth ride quality and nimble handling. Standard features include air conditioning and safety equipment like 6 airbags. The 1.8L 4-cylinder engine and CVT transmission provide respectable acceleration and efficient driving experience. Overall the Cube is appealing for its comfort, maneuverability and value, though some cost-cutting is evident underneath.
This document summarizes an auction of over 200 utility trucks, equipment, and vehicles taking place on May 8th in Garner, North Carolina. The auction will include 14 bucket trucks, 3 chippers, 11 automobiles, 51 pickup trucks, 2 digger derricks, 2 road tractors, 3 dump trucks, 3 box trucks, a flatbed truck, 8 service trucks, 2 skid steer loaders, 2 compact track loaders, 2 mini excavators, forestry equipment including a strawblower and hydromulcher, and 17 cargo vans. The event will feature both onsite and online bidding.
This document provides information on a 2010 Chrysler 300 for sale by Herb Chambers Chrysler Jeep Dodge of Danvers located in Massachusetts. The vehicle has 25 miles and is powered by an 8 cylinder gasoline engine. It has features including leather seats, navigation, and premium audio. The dealer provides additional details on vehicle inspections and guarantees.
This document is a 2008 service and maintenance guide for a Nissan vehicle. It includes the vehicle identification number, warranty details, and delivery information. It also provides an overview of Nissan maintenance services including extended service plans, collision repair parts, express services, genuine parts, and lifetime warranty replacement parts. Additionally, it outlines the vehicle's scheduled maintenance guide with service intervals and item explanations.
The 2009 Aveo comes in sedan and Aveo5 body styles, offering an EPA estimated 34 MPG highway. Both models include standard OnStar and XM radio, and come with the best powertrain warranty in America. The Aveo is a sensible yet stylish small car available in various trim levels with options like leather steering wheels and sunroofs on higher-end models.
The document provides information about vehicle safety features and operation. It contains the following key points:
1. The manual contains important safety information and should be read before operating the vehicle.
2. Seat belts should always be worn correctly to help protect occupants, and airbags supplement but do not replace seat belts.
3. Child safety seats must be properly installed and secured; children should always be properly restrained in the vehicle.
The document summarizes the 2008 Chevrolet Trailblazer. It describes the two trim levels, LT and performance-based SS. The LT comes with a 4.2L I-6 or optional 5.3L V8 engine. The Trailblazer SS has a 6.0L V8 engine producing 390 horsepower. Standard safety features include airbags and stability control. Entertainment options include rear DVD and XM radio. The Trailblazer comes with a 5-year/100,000 mile powertrain warranty.
General Motors continues to invest in reducing emissions and petroleum dependence through hybrids, plug-in electric vehicles like the upcoming Volt, and fuel cell vehicles. GM also aims to use sustainable practices in producing marketing materials, using FSC-certified paper for brochures. The goal is to demonstrate green thinking throughout GM's activities.
This document provides information on the 2009 Chevrolet Equinox trim levels and features. It lists the standard and available features of the Equinox LS, 1LT, 2LT, LTZ, and Sport models. Key features highlighted include the 3.4L or 3.6L engine options, transmission types, safety features, entertainment features, available accessories, and warranty information.
The document lists books and reference materials for sale related to Chevrolet vehicles, including casting guides, engine rebuild books, identification books, restoration guides, and dealer color sales brochures for Chevrolet, Chevelle, El Camino, and Monte Carlo models from the 1960s-1970s. Price ranges from $9.95 to $49.00.
The document provides information on various alternative fuel and advanced vehicle technologies including natural gas, propane, hybrid electric, all electric, ethanol and biodiesel vehicles. It includes vehicle-specific details on fuel economy, emissions, price and warranty information to help consumers compare options. The introduction discusses the goals of energy independence and reducing petroleum use. The document aims to help consumers choose vehicles and fuels that meet their needs and are available in their location.
The Nissan Pathfinder was first launched in 1987 as a derivative of Nissan's pickup truck. It was initially available as a 2-door but later as a 4-door as well. Over time, it received engine upgrades but also had some transmission and rust issues depending on the model year. Safety features like airbags were added over the years as well. Overall, it was rated as having above average reliability when maintained properly.
The document discusses genuine accessories available for the Nissan 350Z coupe and roadster. It provides descriptions and pictures of accessories that offer high-tech protection, desirable details, neatly convenient storage solutions, protective styling, and performance enhancements from Nismo. An order form at the end lists the various accessories and their part numbers.
— manual, Black S – – – S – – INTERIOR INSTRUMENTATION AND CONTROLS
— manual, body-color – – – S – – – Air conditioning, single-zone manual S S S S S S S Cruise control S S S S S S
Roof rails: Black S S S S S S S Air conditioning, single-zone automatic – O S S – O S Driver Information Center: — monochromatic display S S S
The 2009 Chevrolet Tahoe offers outstanding efficiency and capability for an SUV. The Tahoe XFE model can achieve an EPA estimated 15 mpg city/21 mpg highway, better fuel economy than competitors. Powerful Vortec engines and the Z71 Off-Road Package provide ability to handle daily use or leave paved roads. Five-star crash test ratings and side curtain airbags help provide safety for all passengers.
This document provides a 3-page preview of the winter 2008 issue of Mazda's Zoom-Zoom magazine. It includes brief summaries and images from several feature articles about racing, driving adventures, solar technology, and concept vehicles. Regular sections are also advertised, such as "Emotion of Motion" showing Mazda owners' experiences, and "Play Time" with DIY projects and gadgets. The preview concludes by inviting readers to share their own Zoom-Zoom moments.
This document discusses how online advertising can affect offline sales. It describes how a mother searching online for a backpack might click on an internet ad and purchase the item, or alternatively visit a physical store to examine options after seeing the brand advertised online. The author explores how internet ads can increase sales in both online and offline retail channels. Applied Predictive Technologies partners with retailers to conduct tests that track differences in physical store sales between areas that did and did not have online advertising campaigns. Initial results show that online ads can significantly increase both advertised product sales and impulse purchases in brick-and-mortar locations.
This issue of Mazda Magazine focuses on the emotion of motion. It includes stories about driving along scenic roads in Italy in a Mazda MX-5, rock climbing through canyon country, celebrating Mazda's rotary engine turning 40 years old, and concept cars unveiling Mazda's future. The issue also has regular sections about new gadgets, accessories, profiles of Mazda owners, and a contributor discussing his love of surfing.
Colorado is a midsize pickup truck offered by Chevrolet with 3 cab styles and multiple engine options. It offers a maximum payload capacity of 1603 lbs and towing capacity of 6000 lbs. Safety features include airbags, stability control, and OnStar. Interiors have cloth or leather seats and options like power windows and locks. The Colorado is backed by Chevy's 5-year/100,000 mile powertrain warranty for its durability and reliability.
This document provides a 3-sentence summary of the key details about the Chevrolet Optra:
The Chevrolet Optra has an elegant newly designed chrome grille and multi-reflector headlights that enhance visibility and safety. It has advanced safety features like front airbags, high strength steel structure, and dual control suspension bars. The Optra offers a luxurious interior, smooth ride, and rugged performance suitable for various road conditions.
Tahoe Hybrid offers an EPA estimated MPG of 21 city and 22 highway for 2WD models, delivering the power and capability of a Chevy SUV while helping to reduce dependence on gasoline. Aerodynamic improvements and weight savings throughout the vehicle boost efficiency. Standard three years of OnStar Directions and Connections service displays real-time traffic information on the navigation system.
2 sensor that detects the presence of a front passenger and will turn off the front passenger frontal air bag if empty seat is detected.
Air conditioning, manual climate control
Air conditioning, dual-zone automatic climate control with individual climate settings for driver and front passenger - - - O O
Audio system: AM/FM stereo with CD player, MP3 playback capability and auxiliary input jack for portable audio devices
Audio system: Bose® premium 7-speaker system with subwoofer - - O O O
Brakes: 4-wheel antilock, 4-wheel disc
Door locks: power programmable with lockout protection and rear child security
Driver Information Center: monochromatic display
Automotive Engine Valve Manufacturing Plant Project Report.pptxSmith Anderson
The report provides a complete roadmap for setting up an Automotive Engine Valve. It covers a comprehensive market overview to micro-level information such as unit operations involved, raw material requirements, utility requirements, infrastructure requirements, machinery and technology requirements, manpower requirements, packaging requirements, transportation requirements, etc.
This document provides information on a 2010 Chrysler 300 for sale by Herb Chambers Chrysler Jeep Dodge of Danvers located in Massachusetts. The vehicle has 25 miles and is powered by an 8 cylinder gasoline engine. It has features including leather seats, navigation, and premium audio. The dealer provides additional details on vehicle inspections and guarantees.
This document is a 2008 service and maintenance guide for a Nissan vehicle. It includes the vehicle identification number, warranty details, and delivery information. It also provides an overview of Nissan maintenance services including extended service plans, collision repair parts, express services, genuine parts, and lifetime warranty replacement parts. Additionally, it outlines the vehicle's scheduled maintenance guide with service intervals and item explanations.
The 2009 Aveo comes in sedan and Aveo5 body styles, offering an EPA estimated 34 MPG highway. Both models include standard OnStar and XM radio, and come with the best powertrain warranty in America. The Aveo is a sensible yet stylish small car available in various trim levels with options like leather steering wheels and sunroofs on higher-end models.
The document provides information about vehicle safety features and operation. It contains the following key points:
1. The manual contains important safety information and should be read before operating the vehicle.
2. Seat belts should always be worn correctly to help protect occupants, and airbags supplement but do not replace seat belts.
3. Child safety seats must be properly installed and secured; children should always be properly restrained in the vehicle.
The document summarizes the 2008 Chevrolet Trailblazer. It describes the two trim levels, LT and performance-based SS. The LT comes with a 4.2L I-6 or optional 5.3L V8 engine. The Trailblazer SS has a 6.0L V8 engine producing 390 horsepower. Standard safety features include airbags and stability control. Entertainment options include rear DVD and XM radio. The Trailblazer comes with a 5-year/100,000 mile powertrain warranty.
General Motors continues to invest in reducing emissions and petroleum dependence through hybrids, plug-in electric vehicles like the upcoming Volt, and fuel cell vehicles. GM also aims to use sustainable practices in producing marketing materials, using FSC-certified paper for brochures. The goal is to demonstrate green thinking throughout GM's activities.
This document provides information on the 2009 Chevrolet Equinox trim levels and features. It lists the standard and available features of the Equinox LS, 1LT, 2LT, LTZ, and Sport models. Key features highlighted include the 3.4L or 3.6L engine options, transmission types, safety features, entertainment features, available accessories, and warranty information.
The document lists books and reference materials for sale related to Chevrolet vehicles, including casting guides, engine rebuild books, identification books, restoration guides, and dealer color sales brochures for Chevrolet, Chevelle, El Camino, and Monte Carlo models from the 1960s-1970s. Price ranges from $9.95 to $49.00.
The document provides information on various alternative fuel and advanced vehicle technologies including natural gas, propane, hybrid electric, all electric, ethanol and biodiesel vehicles. It includes vehicle-specific details on fuel economy, emissions, price and warranty information to help consumers compare options. The introduction discusses the goals of energy independence and reducing petroleum use. The document aims to help consumers choose vehicles and fuels that meet their needs and are available in their location.
The Nissan Pathfinder was first launched in 1987 as a derivative of Nissan's pickup truck. It was initially available as a 2-door but later as a 4-door as well. Over time, it received engine upgrades but also had some transmission and rust issues depending on the model year. Safety features like airbags were added over the years as well. Overall, it was rated as having above average reliability when maintained properly.
The document discusses genuine accessories available for the Nissan 350Z coupe and roadster. It provides descriptions and pictures of accessories that offer high-tech protection, desirable details, neatly convenient storage solutions, protective styling, and performance enhancements from Nismo. An order form at the end lists the various accessories and their part numbers.
— manual, Black S – – – S – – INTERIOR INSTRUMENTATION AND CONTROLS
— manual, body-color – – – S – – – Air conditioning, single-zone manual S S S S S S S Cruise control S S S S S S
Roof rails: Black S S S S S S S Air conditioning, single-zone automatic – O S S – O S Driver Information Center: — monochromatic display S S S
The 2009 Chevrolet Tahoe offers outstanding efficiency and capability for an SUV. The Tahoe XFE model can achieve an EPA estimated 15 mpg city/21 mpg highway, better fuel economy than competitors. Powerful Vortec engines and the Z71 Off-Road Package provide ability to handle daily use or leave paved roads. Five-star crash test ratings and side curtain airbags help provide safety for all passengers.
This document provides a 3-page preview of the winter 2008 issue of Mazda's Zoom-Zoom magazine. It includes brief summaries and images from several feature articles about racing, driving adventures, solar technology, and concept vehicles. Regular sections are also advertised, such as "Emotion of Motion" showing Mazda owners' experiences, and "Play Time" with DIY projects and gadgets. The preview concludes by inviting readers to share their own Zoom-Zoom moments.
This document discusses how online advertising can affect offline sales. It describes how a mother searching online for a backpack might click on an internet ad and purchase the item, or alternatively visit a physical store to examine options after seeing the brand advertised online. The author explores how internet ads can increase sales in both online and offline retail channels. Applied Predictive Technologies partners with retailers to conduct tests that track differences in physical store sales between areas that did and did not have online advertising campaigns. Initial results show that online ads can significantly increase both advertised product sales and impulse purchases in brick-and-mortar locations.
This issue of Mazda Magazine focuses on the emotion of motion. It includes stories about driving along scenic roads in Italy in a Mazda MX-5, rock climbing through canyon country, celebrating Mazda's rotary engine turning 40 years old, and concept cars unveiling Mazda's future. The issue also has regular sections about new gadgets, accessories, profiles of Mazda owners, and a contributor discussing his love of surfing.
Colorado is a midsize pickup truck offered by Chevrolet with 3 cab styles and multiple engine options. It offers a maximum payload capacity of 1603 lbs and towing capacity of 6000 lbs. Safety features include airbags, stability control, and OnStar. Interiors have cloth or leather seats and options like power windows and locks. The Colorado is backed by Chevy's 5-year/100,000 mile powertrain warranty for its durability and reliability.
This document provides a 3-sentence summary of the key details about the Chevrolet Optra:
The Chevrolet Optra has an elegant newly designed chrome grille and multi-reflector headlights that enhance visibility and safety. It has advanced safety features like front airbags, high strength steel structure, and dual control suspension bars. The Optra offers a luxurious interior, smooth ride, and rugged performance suitable for various road conditions.
Tahoe Hybrid offers an EPA estimated MPG of 21 city and 22 highway for 2WD models, delivering the power and capability of a Chevy SUV while helping to reduce dependence on gasoline. Aerodynamic improvements and weight savings throughout the vehicle boost efficiency. Standard three years of OnStar Directions and Connections service displays real-time traffic information on the navigation system.
2 sensor that detects the presence of a front passenger and will turn off the front passenger frontal air bag if empty seat is detected.
Air conditioning, manual climate control
Air conditioning, dual-zone automatic climate control with individual climate settings for driver and front passenger - - - O O
Audio system: AM/FM stereo with CD player, MP3 playback capability and auxiliary input jack for portable audio devices
Audio system: Bose® premium 7-speaker system with subwoofer - - O O O
Brakes: 4-wheel antilock, 4-wheel disc
Door locks: power programmable with lockout protection and rear child security
Driver Information Center: monochromatic display
Automotive Engine Valve Manufacturing Plant Project Report.pptxSmith Anderson
The report provides a complete roadmap for setting up an Automotive Engine Valve. It covers a comprehensive market overview to micro-level information such as unit operations involved, raw material requirements, utility requirements, infrastructure requirements, machinery and technology requirements, manpower requirements, packaging requirements, transportation requirements, etc.
Dahua provides a comprehensive guide on how to install their security camera systems. Learn about the different types of cameras and system components, as well as the installation process.
car rentals in nassau bahamas | atv rental nassau bahamasjustinwilson0857
At Dash Auto Sales & Car Rentals, we take pride in providing top-notch automotive services to residents and visitors alike in Nassau, Bahamas. Whether you're looking to purchase a vehicle, rent a car for your vacation, or embark on an exciting ATV adventure, we have you covered with our wide range of options and exceptional customer service.
Website: www.dashrentacarbah.com
2. Vocus White Paper 1
The Expanding Role of the PR Professional
The Expanding Role of the PR Professional
Defining Public Relations:
Public relations helps our complex, pluralistic society to reach decisions and function more effectively by contributing to
mutual understanding among groups and institutions. It serves to bring private and public policies into harmony.
Public relations serves a wide variety of institutions in society such as businesses, trade unions, government agencies,
voluntary associations, foundations, hospitals, schools, colleges and religious institutions. To achieve their goals, these
institutions must develop effective relationships with many different audiences or publics such as employees, members,
customers, local communities, shareholders, and other institutions, and with society at large.
The managements of institutions need to understand the attitudes and values of their publics in order to achieve
institutional goals. The goals themselves are shaped by the external environment. The public relations practitioner acts
as a counselor to management and as a mediator, helping to translate private aims into reasonable, publicly acceptable
policy and action.
-Official Statement of PRSA
Tasked with building and maintaining brand reputation, complementing marketing initiatives and even driving sales, public
relations now extends far beyond its traditional role. While the foundation of the profession is still rooted in building relationships
with the media, it now lends itself to a wide variety of other aspects in today’s business environment.
As companies recognize the potential of PR in key areas of their growth strategy, more and more public relations professionals
today find themselves reporting to the C-suite, taking part in strategic planning for the organization and supporting its
growth.
How has the role of public relations changed over the past few years and where is it headed? How can you prepare for
and take advantage of new opportunities? The public relations function has expanded to help align and lead other company
initiatives and will continue to grow, moving forward.
This whitepaper will analyze the new role of the public relations professional and offer tips and techniques to professionals
that they can apply to successfully support the company’s growth.
Proponents of Change
“The public has its own standards and demands and habits. You may
modify them but you dare not run counter to them. … The public is not
an amorphous mass which can be molded at will, or dictated to.”
- Edward Bernays, Propaganda.
In recent years, the role of public relations has begun to make a significant shift away from its intense focus on the media,
thanks in large part to the Internet and the rise of the new media. Once dedicated solely to the media, in today’s world public
relations is part of a more integrated company strategy.
The Internet has significantly changed the structure of communications. Comprising an audience of an estimated 178 million
people or nearly four out of five US adults (2007, Harris Interactive Study) and consisting of consumers, media, investors
and more, the Internet has greatly enhanced the exchange of information. With mass audiences now consuming information
previously unavailable on such a wide-scale level, it has increased the need for stronger and more defined company
messages.
3. Vocus White Paper 2
The Expanding Role of the PR Professional
Not only are more audiences going online to research, new media has provided an outlet for immediate sharing of that
information. It is now possible for everyone from seasoned journalists to the average Internet user to publish opinions and
content on a company. With all these messages converging on the Internet and thus becoming public facing, it falls to public
relations professionals to monitor and manage these messages.
Another major shift in the industry has been brought on by public relations own successes. As public relations has continued
to provide measureable results, and in many cases a greater ROI than other company functions, the profession has grown
in estimation among companies. In a study to determine the ROI of public relations, Procter & Gamble employed statistical
modeling across the marketing mix of six brands over a three year period.
Here’s what Procter & Gamble discovered:
• Three of the six brands it studied showed public relations with the highest ROI of any marketing tactic
• PR delivers significant ROI overall, much greater than advertising, and provides a halo effect over other marketing
tactics
• PR showed an overall 275% ROI
• PR delivers high ROI with relatively low spend in comparison to other marketing vehicles
Whereas a few years ago, not all companies had a dedicated individual to handle the PR function, today it is nearly a
requirement. The pace of communications, the 24/7 media and the increased communication flow, has made public relations
a necessity for every organizations, regardless of size. At the same time, the introduction of software designed specifically
for public relations has enabled companies to streamline the processes and efficiently manage their public relations. With the
growing adoption of public relations software to not only automate and manage communication processes but see measurable
results from their efforts, building and maintaining public relations campaigns is also within grasp for every organization.
With a foundation rooted in relationship building, PR is a natural fit to manage the company reputation and distributed
messages that reflect company goals. As such, professionals need to move from media relationships to building relationships
with all the audiences consuming company information.
Identifying the Changes
• Gaining access to the top is not the issue it was just a few years ago. Today, the issue is what one does with that
access.
• PR was more likely to be included in organizational strategic planning and senior level meetings of all types.
• CEOs believed that PR contributed to financial success and market share, and that reputation contributed to the
overall success of the organization. (2007 Public Relations Generally Accepted Practices, Annenberg School for
Communications)
The changes to communications mean significant changes to the profession. As professional’s goals and functions have
changed, it is easy to see the significant changes that are taking place.
• Professional Development - Public relations has started to receive academic recognition. Whereas, ten years ago,
most PR professionals received educational training in disciplines not directly related to the field, today many universities
and colleges are offering specific PR programs. With courses designed to reflect the function of today’s PR professionals,
public relations has grown into a legitimized career track. Additionally, professionals out in the field now have access to
accreditation programs to help familiarize them with new techniques and to validate their knowledge of the profession.
• Strategy vs. Tactics - A noticeable shift among PR professionals has been in reporting structure. As the function has
moved past executing tactics to coordinating strategies, PR professionals are finding themselves reporting to the C-suite.
In the past, traditional methods could be used and a standard set of tactics applied for success. Today, that is no longer
the case. The PR protocol has become individualized by company, shifting discussions towards strategy and providing a
“seat at the table” for the PR professional.
• Integrated Communications - As communications are drafted and published by various departments within the
company, PR has become integrated into these goals as well. Ensuring one consistent company message that not only
presents the right image but also advances the goals of sales and marketing has been engrained into the PR function.
When used correctly PR has become an integral component to drive sales and increase company revenue.
4. Vocus White Paper 3
The Expanding Role of the PR Professional
Adjusting to today’s PR
“It’s PR that needs to be creative. It’s PR that needs to be new and
different. It’s PR that needs to be original.”
- Al & Laura Ries, ‘The Fall of Advertising and the Rise of PR’
Transitioning to today’s PR needs means working with all of the company audiences. To maximize the success of PR, it is
necessary to create a solid strategy around each individual audience’s needs.
• Corporate Image - While awards, events and speaking opportunities have always held value, they have never been
more important to project company goals. Humanizing the company and allowing its personality to show, is a strong
component of the corporate image. As the company is recognized for its expertise and leadership, the corporate image
raises appropriately.
• Investor Relations - Many public relations professionals have taken part in some aspect of analyst and investor
relations. Today, those analyst and investors are subject to the same exposure as companies. Make sure they are included
in the messages. Investor Relations is pivotal to the company’s long-term strategic vision.
• Customers - Today’s PR professional needs to understand the goals of marketing and how to contribute to its success.
Traditionally, press releases have focused on media and were developed to appeal to the journalists and reporters,
piquing their interest enough to write a story. In recent years, the introductions of online press release services have made
press releases an even more powerful tool. The new services have made it possible to cut through the clutter and reach
the audience directly through the Internet.
• Revenue/Sales - In the last few years SEO, or Search Engine Optimization, has gained attention for the value it offers
to organization’s search rankings. Online services make press releases increasingly useful in keeping the company in
organic search results and enhancing the success of the online marketing team. In some cases, these services are able to
direct potential buyers to an actionable page where they can request a demo, more information or simply buy the product
being offered. With coordination, PR activities can now enhance the effectiveness of company messaging, driving
customers to the organization’s website and, ultimately, leading to an increase in sales and revenue.
• Media Relations - As the foundation of public relations, the media is still a main target and audience. While most
public relations professionals understand the needs of this audience, they are now tasked with including online outlets and
bloggers as well. It is important to not lose sight of the media’s impact while adjusting to today’s expanding role.
• Internal Communication - The Internet has opened up the company not only to journalists, but also to anyone with a
voice and a message to convey, including company employees. It is important that the message conveyed externally mirrors
the internal messages as well. With the advent of blogs and other virally spread “word of mouth outlets,” perceptions can
change overnight. In today’s communications world, it is equally important to control the internal messages as well as the
messages conveyed to the mass public.
Getting Started
As today’s role has expanded, so have the tools available to PR professionals. Effectively combining today’s tools into the PR
strategy, will help lead to success.
1. Streamline and maximize resources - As PR professionals provide more and more value to their organizations,
they also take on an additional work load. But, today PR professionals have access to leading PR management solutions
that not only provide the foundation for strong programs but also optimize the time required to accomplish all of
their objectives. PR management solutions such as Vocus, for example, save time and allow professionals to easily
distribute, monitor and analyze all of their news in one place. By streamlining the everyday PR processes such as
building media lists, tracking and sharing media interactions and feedback and news monitoring, PR professionals
are able to free up their resources and apply them to effectively meet their goals. Using systems specifically
designed for PR professionals, even lone practitioners are able to manage the demands of their new function.
2. Coordinate and integrate messages - Whether just getting started in or an experienced PR practitioner, the
expanding role means learning new tricks. As the responsibilities grow outside the traditional focus area, PR professionals
must expand their expertise to keep up with the changes. With the online message convergence, PR professionals
need to know how to operate within the online world. Not just the basics of getting online and managing the new
5. Vocus White Paper 4
The Expanding Role of the PR Professional
media landscape, but to learn and understand the basics behind search and other influential tactics for driving
Internet traffic to the company website. Using online news services, such as PRWeb, professionals are able to
enhance the effectiveness of their campaigns while achieving their individual publicity goals as well. Meet with the
online marketing specialist to determine the messages resonating with the public. Speak with all the key players in
the marketing team and coordinate the company’s messaging. In many cases, PR has already been integrated with
marketing but if not, find out how to contribute to their goals and work together to achieve success for the company.
3. Determine and apply tactics - Public relations has changed beyond a set of standard protocol to follow. While the
same basic principles are intact, determining audience, setting and distributing news etc, these tactics must be played on a
larger scale and applied to an overall strategy. To effectively accomplish all of the expanding PR functions to reach multiple
audiences, gain traction both online and off and support the company’s growth, PR professionals need to proactively
determine what tactics will help them meet their goals and further the overall objectives. In the past, PR has struggled to gain
attention from C-suite and top level executives. Today, many practitioners are finding themselves reporting to and determining
their strategy with key company executives. Having access to a company representative with a broad understanding of
the business and its goals, presents PR professionals with an enormous opportunity. Discuss the company goals and
determine what PR tactics can help accomplish them. Whether the strategy is coverage driven, message oriented or a
combination of both, use the availability of the executives to decide the strategy that will help the company achieve success.
4. Implement and evaluate strategy - It is not enough to simply execute and move on with the proposed strategy.
PR professionals need to complete the strategy cycle and evaluate their efforts. While PR has grown in importance and
companies are making a large investment in its value, PR professionals need to provide the tangible results to support
this growth. As areas of the business begin to rely on PR’s impact, it is important to determine and understand the
results for each effort. As campaigns and tactic are completed, take a step back and compare efforts to the amount of
work needed. PR management systems are making this possible. These systems offer an affordable avenue for easily
producing customized reports to create a comprehensive picture of the organization’s place within the industry, manage
the company’s reputation and, most importantly, evaluate the PR efforts. In the case of Vocus, they can even create venues
to showcase and highlight those efforts for the executives with news forwards, online newsrooms and executive reports.
Once all the information is gathered, use it to both improve the public relations program and to gain control over the
landscape. Determine where efforts have had the greatest impact and where they are working. Gathering this information
allows professionals to adjust their strategies to mimic the results and maximize their impact.
Conclusion
As the profession grows and matures it is important to understand the new role of PR and how to apply techniques to compete
in today’s business environment. Public relations can now help align and guide other company initiatives and continue to lead
them forward.
With the increasing potential of PR on key areas of the company’s growth, PR professionals are tasked with implementing
a more solid strategy to support the company’s initiatives. Most importantly, in today’s environment PR requires flexibility.
While the profession has already shifted, the coming years will continue to see it grow and transform into an even stronger
component of company strategy.
About Vocus
Founded in 1992 by two entrepreneurs and best friends, Vocus (NASDAQ: VOCS) has grown into one of the world’s largest
and fastest growing public software companies. More than 30,000 organizations around the world, ranging from Fortune
500 companies to one-person start-ups, use Vocus products and services to generate publicity and grow their businesses.
Vocus software was awarded the prestigious SIIA’s CODiE for “Best Business Productivity Software” and has been featured in
The Wall Street Journal and Fortune. We deliver our solutions over the Internet using a secure and scalable platform that allows
our customers to eliminate expensive up-front hardware and software.