Premier Inn is the UK's largest hotel brand owned by Whitbread. They have introduced a new compact hotel brand called "hub by Premier Inn" to take advantage of central urban locations. Hub hotels have smaller rooms but provide a complementary product to Premier Inn in prime locations. Premier Inn has had success opening hub hotels in London and Edinburgh, with over 1,500 hub bedrooms open in London so far and more in the pipeline. Customer feedback on hub has been positive regarding the quality, design and central locations. Premier Inn is ready to further expand the hub brand across the UK.

1. Compact hotels and
Premier Inn
Derek Griffin, Head of Acquisitions - London and
South & East England
Leisure Property Forum, Tuesday 27 November
2018
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2. Introducing
Premier Inn
• Whitbread owns the Premier Inn, hub and ZIP
brands
• Premier Inn is the UK’s favourite hotel brand with
over 790+ hotels and 74,000+ bedrooms open
today
• Continuing to grow nationwide and
internationally
• Strong financials and flexibility are at the heart of
the brand’s success
• Continuing to acquire freehold, leasehold,
change of use opportunities or going concerns
• Major employer and developer of skills
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3. Whitbread’s compact hotel brands
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5. What was the big idea?
• Market opportunity
• Supply and demand
• Accessing the most central
and / or compromised
locations
• Broadening the potential
customer base for our
hotels
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6. Compact, comfortable and high-tech

7. Our current portfolio
in London

9. St Martins Lane, Covent Garden
Opened November 2014

11. Tower Bridge
Opened December 2015
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13. Spitalfields, Brick Lane
Opened February 2016
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15. Westminster, St James’s Park
Opened October 2016
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17. Kings Cross
Opened June 2017
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19. Westminster Abbey
Opened September 2017
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21. Goodge St
Opened October 2017
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22. In the committed
pipeline

23. Creating a central London portfolio
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1,500 hub by
Premier Inn
bedrooms open
in London
1,050
bedrooms in
the pipeline
for London
14 zone 1 & 2
locations
Mix of freehold
and leasehold
properties

24. Success beyond London:
Three hubs in central Edinburgh
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Edinburgh Rose StreetEdinburgh Haymarket
Edinburgh Royal Mile

25. Customer insight
• hub is a complementary product to Premier Inn
• Experience scores consistently well with customers
• Compact room is highly rated for quality and design
• Central locations are crucial for customers in justifying
the smaller bedroom size
• Opportunities to refine technology in the bedroom,
add F&B design flourishes and build on food offer

26. What’s next?
• Ready for second phase of growth
• Develop brand awareness and
learn from customer insight
• Opportunities to refine aspects of
the product
• We think there is a strong market
for hub by Premier Inn rooms
across the UK
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29. Thank you
derek.griffin@whitbread.com
07717 544 366
LinkedIn: Whitbread PLC Property