The document provides an overview of several high-end residential developments by Notting Hill Sales, including The Boardwalk, Brackenbury Square, Royal Albert Wharf, and Folio. Each development highlights unique architectural features, marketing strategies, and sales achievements, illustrating successful lead generation and high off-plan sales. The document emphasizes the prime locations and contemporary designs that cater to the growing demand for urban living in London.

1. EMMA MADDICK
SALES & MARKETING SHOWCASE

2. OVERVIEW OF DEVELOPMENT:
The Boardwalk was a boutique riverside development
in Brentford, comprising 63 private sale homes and
12 shared ownership homes.
•
The brand identity drew on the development’s waterside
location and made reference to the timber cladding within
the open roof garden, as well as the Thames path to the
rear of the development.
•
The marketing campaign generated an impressive
number of leads, with almost 200 buyers registering
interest prior to launch.
•
We exceeded our pre-launch lead generation target by 80%
and saw a large uplift in sales following the opening of the
marketing suite. 50% of homes were sold off plan, with the
remainder completing within 6 months of launch.
THE BOARDWALK

3. OVERVIEW OF DEVELOPMENT:
Brackenbury Square was another boutique development
from Notting Hill Sales offering exclusive 1, 2 and 3 bed
apartments for sale. Located in a prime London location
close to the coveted ‘Brackenbury Village’.
•
The brand identity formed a clean, modern design that
referenced the architecture of the development and the
defining boundary of and proximity to Brackenbury Village.
•
The advertising campaign generated an impressive
number of leads, with just one Zoopla eflyer bringing in
30 calls in just 2 days and average open rates vastly
exceeding industry averages.
•
The development is still a live scheme, as yet not completed.
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5 A N D 6 S E P T E M B E R
—
A stylish collection of 1 and 2 bedroom apartments from £535,000
—
Call now to book your viewing
020 8357 4543
www.brackenburysquare.co.uk
F I N A L P H A S E L A U N C H I N G
Computer Generated Image of a private sales premier apartment at Brackenbury Square
H A M M E R S M I T H • W 1 2

4. OVERVIEW OF DEVELOPMENT:
Royal Albert Wharf was Notting Hill Sales’ flagship
development with over 819 residential units and over
3,000 m2 of commercial space. Situated in a prime
waterside location where the river Thames meets the
Royal Docks, Royal Albert Wharf brings exciting new
architecture into an historic setting.
•
Having recently launched from the purpose-built
marketing suite meticulously designed and built on-site,
and incorporating an interactive model, multi-touch
sales screen and interactive placemaking map, sales
increased exponentially.
•
The integrated marketing campaign included highly
targeted Facebook advertising, digital geo-targeted
and behavioural display advertising, outdoor, targeted
press advertising in The Metro and Evening Standard
Homes and Property supplement.Development details taken from planning documentation (March 2014). Travel times and distances based on a start point of Gallions Reach DLR and are taken from googlemaps.co.uk, tfl.co.uk and crossrail.co.uk Paris travel time based on departure from
London City Airport. All information is accurate at time of print and these statistics are for the whole of the proposed Royal Albert Wharf, development and may be subject to change.
(February 2016)
9.6 28%
10%
1,500new homes for
the Royal Docks
over
of homes are wheelchair
adaptable
SQ.M
8,731
hectares
redeveloped and
regenerated
of dwellings
for family living
LESS THAN
ONE MILE
from University of
East London’s
Docklands campus
mixed non-residential
space
100years
moorings
for business
boats
a train every
8-10 minutes from
Gallions Reach
DLR
mins to central
London on Crossrail
from 2018
25
traditional
garden squares
mins journey
time to Paris
19
six
x3
mins to Canary Wharf
75
pump house has
been operational for
more than
a century
Development details taken from planning documentation (March 2014). Travel times and distances based on a start point of Gallions Reach DLR and are taken from googlemaps.co.uk, tfl.co.uk and crossrail.co.uk Paris travel time based on departure from
London City Airport. All information is accurate at time of print and these statistics are for the whole of the proposed Royal Albert Wharf, development and may be subject to change.
(February 2016)
9.6 28%
10%
1,500new homes for
the Royal Docks
over
of homes are wheelchair
adaptable
SQ.M
8,731
hectares
redeveloped and
regenerated
of dwellings
for family living
LESS THAN
ONE MILE
from University of
East London’s
Docklands campus
mixed non-residential
space
100years
moorings
for business
boats
a train every
8-10 minutes from
Gallions Reach
DLR
mins to central
London on Crossrail
from 2018
25
traditional
garden squares
mins journey
time to Paris
19
six
x3
mins to Canary Wharf
75
pump house has
been operational for
more than
a century

5. OVERVIEW OF DEVELOPMENT:
The Folio development offered a collection of
1, 2 and 3 bedroom contemporary apartments for sale
within a stone’s throw of the vibrant districts of
Hoxton and Shoreditch.
•
Developed on the site of the former British Library book
repository, Folio brand identity made reference to the
heritage of the site and its former use.
•
Folio was the first development Notting Hill Sales took
overseas which resulted in an unprecedented number of
off-plan sales, with 27 units sold over 2 days.
16 | Folio London
A short walk from Folio, along the tranquil
Regent’s Canal, are the elegant Georgian
Squares of Islington. Upper Street is a centre
for shops, theatre and restaurants,
while Camden Passage is renowned
for its antiques.
The area’s revival began in Hoxton Square
and spread to Old Street ‘Silicon’ Roundabout –
hub of the runaway success of Tech City UK.
Once an area of former industry, millennium
optimism brought artists, architects and other
creative businesses into Hoxton.
The extension of the newly-completed
East London Line provides
additional rail access.
Recent decades have seen Shoreditch
become a distinctive area and a deliciously
aromatic one. From the perfumes and
blooms of Columbia Road Flower Market,
to the culinary delights of Bangla’-town and
Brick Lane, bustling Spitalfields Market
is one of London’s most
vibrant destinations.
The City is historic original London, and was
established around 50 AD by the Romans.
Today the ‘Square Mile’ has a long-established
infrastructure of business and finance that’s
world-renowned, and its skyscrapers are
a ‘Manhattan’ of monetary monoliths and
luxury hotels. Importantly, the number
of households in the City is set to rise by
nearly 70% in the next decade – far more
than the Londonaverage of10%.
*Knight Frank ‘London Hotspots
Residential development
opportunity areas’ Residential
Research 2011
Clerkenwell’s former factory warehouses are
now home to leading design and social media
agencies. Previous working men’s bars have
now become some of London’s most popular
‘gastro-pubs’ creating culinary delights out
of daily deliveries of fresh produce from
Smithfield market. The area’s gateway
station Farringdon will be transformed
with the arrival of Crossrail into one of
London’s most popular travel hubs.
21st century redevelopment is transforming
King’s Cross into a thriving district of arts
venues, museums, luxury hotels, stylish shops
and designer apartments as well as the new
University of the Arts. Camley Street
Natural Park offers an urban retreat,
while St Pancras International
provides Eurostar access
to Europe.
Folio London | 17
LIVING LOCAL