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Which of the following refers to the functions of Customer Relationship Management?
1. Active streamlining of a business's supply activities to maximize customer value and gain a
competitive advantage in the marketplace.
2. Managing and analyzing customer interactions and data throughout the customer lifecycle.
3. Choosing from a set of alternatives to achieve organizational or managerial objectives or goals.
4. Automatization of basic accounting, invoicing, financial analysis, forecasting, reporting,
procurem

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