The document presents Cisco IBSG's top five predictions for the mobile cloud market, emphasizing the need for service providers (SPs) to adapt as professional and personal boundaries blur on mobile devices. It forecasts that by 2012, users will demand unified cloud experiences and that devices will transition to thin-client, cloud-based models with widespread use of video conferencing. To thrive, SPs are advised to develop mobile cloud services that cater to both business and personal needs and leverage integrated device strategies.

1. When Mobile and Cloud CollideTop 5 Predictions for SPs to Prosper in the Dynamic and Rapidly Expanding Mobile Cloud MarketScott Puopolo, Vice President, Service Provider Practice Internet Business Solutions Group (IBSG)September 2010

2. Background and definitionsAbout Cisco IBSG and the Service Provider Practice

3. Definition of the mobile cloud

4. About the researchTop 5 findings and predictionsHow SPs can prosper in the mobile cloud marketToday’s DiscussionSource: Cisco IBSG, September 2011

5. Background and Definitions1

6. IBSG Is Cisco’s Strategy Consulting Organization, and Plays Three RolesMarket transitions

7. Implications for SPs

8. Rigorous processEstablished in 1998, IBSG uses strategy consulting skills to help Cisco customers capitalize on the promise of IPSenior strategy consultants with practical industry experience and proven management expertise Globally distributed team with in-depth local knowledgeStrong vertical focusResults: Shareholder value impactThought leadership44 consultantslocated in 20+ countriesClient engage-mentsCisco engage-ments~20 per year

9. Focus on strategic partners

10. Based on thought leadership

11. Representation across Cisco

12. Strategic choices

13. Based on thought leadershipSource: Cisco IBSG, September 2011

14. Mobile + Cloud—What Does It Mean?Cisco IBSG’s definition: Mobile services and apps delivered from a centralized (and perhaps virtualized) data center to a mobile device. Mobile cloud comprises two categories of services:Traditional cloud services:The extension of traditional, wired cloud services (Saas, Iaas) to mobile devices (e.g., Mozy, Salesforce.com)Unique mobile cloud services: Services that exploit features of the mobile device (e.g., camera, voice recognition) and the characteristics of mobility (e.g., location, presence) to create unique, cloud-delivered offerings (e.g., bar-code scanning, real-time translation) Source: Cisco IBSG, September 2011

15. Cisco IBSG Primary ResearchCisco IBSG surveyed mobile business users to understand mobile cloud behaviors and preferences

16. Goals: