The document introduces a company that has developed a system to quickly create mobile applications from any website without programming. It notes the large and growing mobile app market opportunity, and that most small businesses are aware of mobile apps but few have developed them due to the high costs and technical challenges. The company's solution allows customers to choose a design, provide a URL, and have a full-featured mobile app created and delivered across platforms using its patented integration technology.

1. Proprietary & Confidential Company Introduction

2. What we do A system for the speed creation of mobile application from any website

3. The Opportunity Mobile apps attract almost as much mobile device use as messaging, and exceed the totals for voice calls and web browsing (Zokem Research 2011). In 2013, Mobile applications market is expected to reach 29.5 Billion USD (Gartner 2010) The SMB segment shows high awareness but relatively low usage, 59% of respondents at the study said they were aware they could develop a mobile app for their business, but just 3% had done so (Network Solutions and the University of Maryland 2011)

4. KEY PAINS Development of mobile full featured mobile applications is expensive Development and deployment of mobile applications is resource consuming and with two main obstacles: Fragmentation: Many solutions Integration to the data/logic: Expensive, error prone. No Solution Dependency upon content source technical capabilities and cooperation, moreover almost all means of “integration” to web assets require some form of programming

5. The solution URL Content & Functions Mobile Application Design URL Customer chooses a design, provides URL and place the order in the web store/catalog Bit2go creates an API from the URL and integrates it into the chosen design The mobile application for all OS is delivered Once an app is activated the action is being executed through our application server on the software cloud 1 2 4 3 Web Catalog/store Matured patented technology

6. Innovation At Apps Factory we don't adapt the content visually, we create a full featured integration (patented technology): Robust: We create a full featured application based over our generic cloud based integration, including any action a user can perform on the website Flexible 1: No limitation over the application’s design. Suitable for Smartphones and Tablets . We can use any SDK for creating the presentation layer Flexible 2: Indifferent to the source website technology Scalable: Designed and built for future challenges: consolidation (cherry picking from several sources), video, etc…

7. REAL INNOVATION At Apps Factory we create a full featured integration and the best way to evaluate it is through the impact of change: A D OTHERS A B C D C A B D

8. Business model Direct to consumers: Subscription based, English only (and Hebrew) Ad/Marketing aggregators A packaged solution for operators and ISPs- The offering includes: Runtime environment, development environment for development, a set of predefined templates and skins, an online store training and support

9. The Company The company was founded in 2008. Patented Technology Preliminary funding by Israel’s Chief Scientist’s project Tnufa Success story: Israel Achieved initial revenues and has ongoing stream from operational services International launch at MWC 2011 Q211 Apps Factory launch in Israel at www.apps-factory.co.il

10. For additional info: Hanan Zakai Email: [email_address] Phone:+972-54-8114970 Thank you