TM




             The Net Effect
             It’s Not What We Make, It’s What We Make Possible



             Dave Evans
             Cisco’s Chief Futurist and Chief Technologist for Cisco IBSG
             @DaveTheFuturist
             For more information: http://www.cisco.com/go/ibsg/innovations


Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   Internet Business Solutions Group   1
We Are Living in Exponential Times
             Consider…


                                        In 50 years, 95% of everything we know
                                        will have been discovered in those 50
                                        years.
                                        — Evans




                                        The 21st century will be equivalent to 20,000
                                        years of progress at today’s rate – about
                                        1,000 times greater than the 20th century.
                                        — Ray Kurzweil
                                        American Author,
                                                                                       Inventor, and Futurist


Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   Internet Business Solutions Group   2
The Internet of Things Is Already Here
               World Population:                                      6.3 Billion       6.8 Billion   7.2 Billion             7.6 Billion
       Connected Devices:                                             500 Million      ~10 Billion    19 Billion               50 Billion




                                                                                More
                                                                             connected
                                                                            devices than
                                                                               people
             Connected Devices                                          0.08                   1.47      2.64                       6.58
                    Per Person
                                                                       2003                    2010     2015                       2020


                      19 billion devices, 3.4 billion Internet users by 2016
 Source: Cisco IBSG, 2011, Cisco VNI 2012
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.             Cisco Public              Internet Business Solutions Group   3
IoT Growth
             Coming in accelerating waves?
                   1995 – 2000                                                 2000 - 2011                                   2011 - 2020
    “Fixed” computing                                                   Mobility / BYOD                                Internet of Things
    (You go the device)                                                 (The device goes with you)

                                                                                                                                               50B?
                                                                                                    10 B

                                                                      200 M




       Doubled every 1.3 years                                            Doubled every 1.4 years          Doubles every x years?

 Sources: Cisco IBSG, 2012
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.            Cisco Public                Internet Business Solutions Group      4
50Billion ―Things‖ Could Be
             Just the Beginning…




                   Computer                                                   Camera                       MEMS sensor
                  (1x1x1mm)                                                 (1x1x1mm)                     (0.05 x 005 mm)

   Ultra-low-power                                                    Size of a grain of salt       MEMS: Micro-electro-
    processor                                                          250x250 resolution             mechanical systems
   Pressure sensor                                                    Disposable                    Sense temperature,
   Memory                                                             Medical and security           pressure, movement,
   Thin-film battery                                                   applications                   etc.
   Solar cell                                                                                        Represents fourth-
                                                                                                       generation sensor
   Wireless radio with
    antenna

 Sources: Cisco IBSG, 2011; University of Michigan, 2011; Fraunhofer, 2011; Wikipedia, 2011
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.          Cisco Public         Internet Business Solutions Group   5
New Internet Inhabitants
             What do trees, cows, shoes, and your body have in common?




      This tree has 4,200 followers…                                                       Cow transmits
                  do you?                                                                 200 MB per year                              Connected shoe




                                                                      Asthma inhaler
                                                                      cross-referenced
                                                                             with
                                                                       environmental /
                                                                        weather data                         LIFX
                                                                                                      WiFi-enabled, color                     Proteus chip
                                                                                                    changing LED light bulb                transmits data from
                                                                                                                                              your stomach

 Sources: Cisco IBSG, 2011; Sparked, 2010; Nike, 2010; David Van Sickle, 2011; Proteus, 2011, Kickstarter 2012
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.                  Cisco Public                      Internet Business Solutions Group         6
Information Explosion
             Estimated 5 exabytes of unique information created in 2008




               Equivalent to:                                                        By 2013:
                1 billion DVDs in one year…                                          Every ten minutes.




                                  …more information than the past 5,000 years
 Sources: Massachusetts Institute of Technology; Cisco IBSG, 2006–2012, Google, 2012
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public           Internet Business Solutions Group   7
Just Three Years Later
             Estimated 1.2 zettabytes of unique information created




               Equivalent to:                                                        By 2013:
                Every person on earth                                                125 million years of your
                 tweeting for 100 years                                                favorite 1-hour TV show



                            By 2020, digital library 44 times larger than 2009
 Sources: IDC, 2010; Cisco IBSG, 2006–2011
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public            Internet Business Solutions Group   8
Information Explosion


                                                                                                         >560apps downloaded
                             210 billion email messages per day                                                      every second

                      60 hours of video                                     By 2015,      1 million   video minutes
                                                                           (equivalent to 674 days) will traverse the
                     uploaded every minute
              1/4 million full-length Hollywood
                                                                                     Internet every second
        releases every week (3 billion views per day)
                                                                                                 LAST YEAR’S MOBILE DATA TRAFFIC WAS        3X
                                                                                                              THE SIZE OF THE ENTIRE GLOBAL
     We store                92%                                                                                            INTERNET IN 2000
     of this new information
                                                                                          2/3of the world’s mobile data
                                              Home to                    140                traffic will be video by 2015
                                              billion photos
                                              10B/Month
                                                                  …and the pace is accelerating
 Sources: Cisco IBSG, 2006–2011; Cisco VNI, June 2011; Technorati; Radicati Group; IDC; The Economist; Apple; InformationWeek
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.        Cisco Public                 Internet Business Solutions Group        9
The Next Dimension
                                                                      Tomorrow: Anything on
                                                                      Demand




Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.     Cisco Public   Internet Business Solutions Group   10
A Logical Progression?

                 Old Way                                              New Way
                                                                                         From buying books,
                                                                                          CDs, DVDs to
                                                                                          downloading them
                                                                                         In the future, we will
                                                                                          download things




 Sources: Dave Evans, Cisco IBSG, 2011; European Air Defense System
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.      Cisco Public     Internet Business Solutions Group   11
Additive Manufacturing (3D Printing)

   Additive manufacturing
    “The process of joining
    materials to make objects
    from 3D model data, usually
    layer upon layer”                                                                Printing file size approx. 1 MB




   Subtractive
    manufacturing includes
    methodologies such as
    traditional machining

 Source: Stratasys, 2011
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public       Internet Business Solutions Group   12
Gimmick? You Decide




                                                                        Dinosaur skull




                             Toy car
                                                                                                            Model engine




                                                                        Working bicycle
 Sources: Stratasys, 2011; European Air Defense System
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public        Internet Business Solutions Group   13
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   Internet Business Solutions Group   14
Prototype Savings

                      Method                                          Cost estimate      Time estimate

                 Machining                                              $900,000                  9 months


    Stratasys FDM*                                                       $25,000               1.5 months


                     Savings                                          $875,000(97%)     7.5 months(83%)
                                                                                                             *Fused Deposition Modeling




 Source: Stratasys, 2011
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.      Cisco Public   Internet Business Solutions Group          15
But What About Other Materials?




                                                                          Engine parts
                                                                                                        Complex geometries
                 Prosthesis




                     Jewelry
                                                                      Iron Man suit (plastic)                         Skin

 Sources: Shapeways; WellSphere; Graphic Speak; Ecouterre; Legacy Effects
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.          Cisco Public       Internet Business Solutions Group   16
How About Dinner?

              Control your diet, down to the smallest mineral
              Implications for allergies, diabetes, other diseases
              Download your grandmother’s meatloaf recipe for
                      dinner?




                        Food printer concept (MIT)                                   Open-source 3D food printer (approx. cost: $1,000)

 Sources: Massachusetts Institute of Technology, 2011; Cornell University, 2011
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public                    Internet Business Solutions Group   17
From the Very Small to the Very Big




 A 285 µm racecar




                                                              St. Stephen's Cathedral ~100 µm        D-Shape: robotic building system


 Vienna University of Technology                                                                  Uses new materials to create superior
 High-precision-3D-printer is orders of                                                            stone-like structures
  magnitude faster than similar devices                                                            Planned tolerances of 5-10 millimeters
 Printing speed: Five meters / second                                                             Four times faster than traditional building
                                                                                                    methods
                                                                                                   Costs 30–50% less than manual methods
 Source: D-Shape, 2011, Vienna University of Technology, 2012
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.                Cisco Public                   Internet Business Solutions Group   18
The network matters now more than ever…
                       …but not nearly as much as it will in the future!

                                                             The journey has only just begun.

                                                  “Am I ready? Is my network ready?‖




 Source: Cisco IBSG, 2011
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.     Cisco Public    Internet Business Solutions Group   19
For more information:http://www.cisco.com/go/ibsg/innovations
Follow me on twitter: @DaveTheFuturist

The Net Effect: It's Not What We Make, It's What We Make Possible

  • 1.
    TM The Net Effect It’s Not What We Make, It’s What We Make Possible Dave Evans Cisco’s Chief Futurist and Chief Technologist for Cisco IBSG @DaveTheFuturist For more information: http://www.cisco.com/go/ibsg/innovations Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 1
  • 2.
    We Are Livingin Exponential Times Consider… In 50 years, 95% of everything we know will have been discovered in those 50 years. — Evans The 21st century will be equivalent to 20,000 years of progress at today’s rate – about 1,000 times greater than the 20th century. — Ray Kurzweil American Author, Inventor, and Futurist Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 2
  • 3.
    The Internet ofThings Is Already Here World Population: 6.3 Billion 6.8 Billion 7.2 Billion 7.6 Billion Connected Devices: 500 Million ~10 Billion 19 Billion 50 Billion More connected devices than people Connected Devices 0.08 1.47 2.64 6.58 Per Person 2003 2010 2015 2020 19 billion devices, 3.4 billion Internet users by 2016 Source: Cisco IBSG, 2011, Cisco VNI 2012 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 3
  • 4.
    IoT Growth Coming in accelerating waves? 1995 – 2000 2000 - 2011 2011 - 2020 “Fixed” computing Mobility / BYOD Internet of Things (You go the device) (The device goes with you) 50B? 10 B 200 M Doubled every 1.3 years Doubled every 1.4 years Doubles every x years? Sources: Cisco IBSG, 2012 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 4
  • 5.
    50Billion ―Things‖ CouldBe Just the Beginning… Computer Camera MEMS sensor (1x1x1mm) (1x1x1mm) (0.05 x 005 mm)  Ultra-low-power  Size of a grain of salt  MEMS: Micro-electro- processor  250x250 resolution mechanical systems  Pressure sensor  Disposable  Sense temperature,  Memory  Medical and security pressure, movement,  Thin-film battery applications etc.  Solar cell  Represents fourth- generation sensor  Wireless radio with antenna Sources: Cisco IBSG, 2011; University of Michigan, 2011; Fraunhofer, 2011; Wikipedia, 2011 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 5
  • 6.
    New Internet Inhabitants What do trees, cows, shoes, and your body have in common? This tree has 4,200 followers… Cow transmits do you? 200 MB per year Connected shoe Asthma inhaler cross-referenced with environmental / weather data LIFX WiFi-enabled, color Proteus chip changing LED light bulb transmits data from your stomach Sources: Cisco IBSG, 2011; Sparked, 2010; Nike, 2010; David Van Sickle, 2011; Proteus, 2011, Kickstarter 2012 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 6
  • 7.
    Information Explosion Estimated 5 exabytes of unique information created in 2008 Equivalent to: By 2013:  1 billion DVDs in one year…  Every ten minutes. …more information than the past 5,000 years Sources: Massachusetts Institute of Technology; Cisco IBSG, 2006–2012, Google, 2012 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 7
  • 8.
    Just Three YearsLater Estimated 1.2 zettabytes of unique information created Equivalent to: By 2013:  Every person on earth  125 million years of your tweeting for 100 years favorite 1-hour TV show By 2020, digital library 44 times larger than 2009 Sources: IDC, 2010; Cisco IBSG, 2006–2011 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 8
  • 9.
    Information Explosion >560apps downloaded 210 billion email messages per day every second 60 hours of video By 2015, 1 million video minutes (equivalent to 674 days) will traverse the uploaded every minute 1/4 million full-length Hollywood Internet every second releases every week (3 billion views per day) LAST YEAR’S MOBILE DATA TRAFFIC WAS 3X THE SIZE OF THE ENTIRE GLOBAL We store 92% INTERNET IN 2000 of this new information 2/3of the world’s mobile data Home to 140 traffic will be video by 2015 billion photos 10B/Month …and the pace is accelerating Sources: Cisco IBSG, 2006–2011; Cisco VNI, June 2011; Technorati; Radicati Group; IDC; The Economist; Apple; InformationWeek Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 9
  • 10.
    The Next Dimension Tomorrow: Anything on Demand Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 10
  • 11.
    A Logical Progression? Old Way New Way  From buying books, CDs, DVDs to downloading them  In the future, we will download things Sources: Dave Evans, Cisco IBSG, 2011; European Air Defense System Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 11
  • 12.
    Additive Manufacturing (3DPrinting)  Additive manufacturing “The process of joining materials to make objects from 3D model data, usually layer upon layer” Printing file size approx. 1 MB  Subtractive manufacturing includes methodologies such as traditional machining Source: Stratasys, 2011 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 12
  • 13.
    Gimmick? You Decide Dinosaur skull Toy car Model engine Working bicycle Sources: Stratasys, 2011; European Air Defense System Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 13
  • 14.
    Cisco IBSG ©2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 14
  • 15.
    Prototype Savings Method Cost estimate Time estimate Machining $900,000 9 months Stratasys FDM* $25,000 1.5 months Savings $875,000(97%) 7.5 months(83%) *Fused Deposition Modeling Source: Stratasys, 2011 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 15
  • 16.
    But What AboutOther Materials? Engine parts Complex geometries Prosthesis Jewelry Iron Man suit (plastic) Skin Sources: Shapeways; WellSphere; Graphic Speak; Ecouterre; Legacy Effects Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 16
  • 17.
    How About Dinner?  Control your diet, down to the smallest mineral  Implications for allergies, diabetes, other diseases  Download your grandmother’s meatloaf recipe for dinner? Food printer concept (MIT) Open-source 3D food printer (approx. cost: $1,000) Sources: Massachusetts Institute of Technology, 2011; Cornell University, 2011 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 17
  • 18.
    From the VerySmall to the Very Big A 285 µm racecar St. Stephen's Cathedral ~100 µm D-Shape: robotic building system  Vienna University of Technology  Uses new materials to create superior  High-precision-3D-printer is orders of stone-like structures magnitude faster than similar devices  Planned tolerances of 5-10 millimeters  Printing speed: Five meters / second  Four times faster than traditional building methods  Costs 30–50% less than manual methods Source: D-Shape, 2011, Vienna University of Technology, 2012 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 18
  • 19.
    The network mattersnow more than ever… …but not nearly as much as it will in the future! The journey has only just begun. “Am I ready? Is my network ready?‖ Source: Cisco IBSG, 2011 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 19
  • 20.

Editor's Notes

  • #2 Follow on twitter:@DaveTheFuturistFor more information: http://www.cisco.com/go/ibsg/innovations