SlideShare a Scribd company logo
1 of 11
Wheel ofValues
A workshop format about team values and identity
1.Set the
Stage
 Welcome
 Kerth’s Prime Directive
"Regardless of what we discover, we understand and truly
believe that everyone did the best job they could, given what
they knew at the time, their skills and abilities, the resources
available, and the situation at hand.“
(Norm Kerth, Project Retrospectives: A Handbook forTeam Review)
 Telephone line game (communication)
 Setting : team either sits around a table or stands up in a line.
 Say a sentence and pass it on, whispering
“As a team member I want to know who I work with and what values
they hold dear, so I can better understand them and we can become a
great team”.
10’
0’
2.Gather data
 Introduce the Wheel ofValues
 The wheel of values is a model that helps us think about behaviour and
values.
 Image that you go to sleep one day and the next day you get to the office
and your dream team has come true. How does this look like?
Identity
Behaviour
Values
2.Gather Data
 Round 1 :
 Ask the team :
 What kind of behaviour do you expect in your ideal team?
 What kind of behaviour do you see, hear ?
 Give them 5 to 10 minutes to write behaviour on post-its.
 Ask them to put the post-its in the outer circle, you may ask them to cluster similar
behaviour as they see fit.You may also indicate that they can use the spokes to
cluster similar behaviour.
Behaviour
2.Gather data
 Round 2:
 VersionA :
 Ask the team to gather around the wall or table where theWheel
displayed and have them take a few minutes to read all the post-its
with the behaviour on it. Let them cluster or re-cluster as they see
fit. Clarification and discussion may arise.Timebox it.
 Then ask the team :
 What values drives the behaviour that is on the wheel ?
 What values or beliefs are behind the behaviour on the wheel?
 Give the team 5 to 10 minutes to write down the values.
 Have them put the values in the second circle
and in the section that
corresponds with the
behaviour Values
2.Gather data
 Round 2:
 Version B :
 Read the post-its with behaviour out loud and ask for clarification if
you deem necessary. Help the team to cluster or re-cluster as they
see fit. Clarification and discussion may arise.Timebox it.
 Then ask the team :
 What values drives the behaviour that is on the wheel ?
 What values or beliefs are behind the behaviour on the wheel?
 Give the team 5 to 10 minutes to write down the values.
 Have them put the values in the second circle
and in the section that
corresponds with the
behaviour.
Values
2.Gather Data
 Round 3 :
 Ask the team to use the values to come up with a word, an image, a logo,
or another symbol of their team’s identity.
 Give them 10 to 15 minutes to come up with a symbol.
 If you need to structure the discussion you can have them write ideas on
post-its and put them on a table of wall, then let the team vote on the
most appealing symbol.
Identity
3.Generate
insights
Select the most important values.
Some options :
 Have the team discuss and select the 5 most important values to
them.
 Let the team pick the 5 most important values by voting.
 You can use simple techniques like : dot voting, hand voting, … )
 Then let the team establish on how well they think they are living
up to those values: (careful with this)
 You can use the same simple techniques of dot voting or hand
voting.
1 • Courage
2 • Respect
3 • Openness
4 • Discipline
5 • Trust
4. Define
Actions
Actions, Actions, Actions (smart one’s if possible)
 Let the team define action on how to improve.
 Start with the value that they feel will have most impact or the
one that they think needs most improvement.
 By suggesting behaviour
 By making agreements
 …
•Value 1
•Action … .Action 1
Action 2
Action 3
5.Close the
retro
Commitment is important.
 Ask to sign theWheel ofValues as a sign of agreement and
commitment to live up to the values.
 Commit to help each other and act in accordance with the values
 Ask for feedback about the session.
Tell the team to take the wheel with them if they want and use the
symbol (name, totem, logo, image) as a reference to the team and
the values they believe in.
Agile in the
Core
 The team of experience Agile and Agility coaches at Agile in the
Core (*) has helped to transform many teams and organisations to
become agile in mind and method.
 If you have a team that needs help in agile methods, mindset or
tools,
 If you want to transform your organisation to an agile enterprise :
 Find us at http://agileinthecore.com
 Or contact me at mailto:franky.redant@cegeka.be
(*)Agile in the Core is a Cegeka Group brand.

More Related Content

Viewers also liked

No crash allowed - Fault tolerance patterns
No crash allowed - Fault tolerance patternsNo crash allowed - Fault tolerance patterns
No crash allowed - Fault tolerance patternsUwe Friedrichsen
 
Hochskalierbare Cloud-Architekturen
Hochskalierbare Cloud-ArchitekturenHochskalierbare Cloud-Architekturen
Hochskalierbare Cloud-ArchitekturenUwe Friedrichsen
 
Kommunikation und Qualität - Java Forum Nord 2016
Kommunikation und Qualität - Java Forum Nord 2016Kommunikation und Qualität - Java Forum Nord 2016
Kommunikation und Qualität - Java Forum Nord 2016Sabine Wojcieszak
 
Dr. Hectic and Mr. Hype - surviving the economic darwinism
Dr. Hectic and Mr. Hype - surviving the economic darwinismDr. Hectic and Mr. Hype - surviving the economic darwinism
Dr. Hectic and Mr. Hype - surviving the economic darwinismUwe Friedrichsen
 
How to survive in a BASE world
How to survive in a BASE worldHow to survive in a BASE world
How to survive in a BASE worldUwe Friedrichsen
 
Business Agility20161124-v2
Business Agility20161124-v2Business Agility20161124-v2
Business Agility20161124-v2Franky Redant
 
Discovering Values: The Key to Unlocking Employee Engagement
Discovering Values: The Key to Unlocking Employee EngagementDiscovering Values: The Key to Unlocking Employee Engagement
Discovering Values: The Key to Unlocking Employee EngagementCynthia Scott
 
How to Link Personal Values with Team Values
How to Link Personal Values with Team ValuesHow to Link Personal Values with Team Values
How to Link Personal Values with Team ValuesCynthia Scott
 

Viewers also liked (10)

No crash allowed - Fault tolerance patterns
No crash allowed - Fault tolerance patternsNo crash allowed - Fault tolerance patterns
No crash allowed - Fault tolerance patterns
 
Hochskalierbare Cloud-Architekturen
Hochskalierbare Cloud-ArchitekturenHochskalierbare Cloud-Architekturen
Hochskalierbare Cloud-Architekturen
 
Kommunikation und Qualität - Java Forum Nord 2016
Kommunikation und Qualität - Java Forum Nord 2016Kommunikation und Qualität - Java Forum Nord 2016
Kommunikation und Qualität - Java Forum Nord 2016
 
Dr. Hectic and Mr. Hype - surviving the economic darwinism
Dr. Hectic and Mr. Hype - surviving the economic darwinismDr. Hectic and Mr. Hype - surviving the economic darwinism
Dr. Hectic and Mr. Hype - surviving the economic darwinism
 
OAuth 2.0
OAuth 2.0OAuth 2.0
OAuth 2.0
 
How to survive in a BASE world
How to survive in a BASE worldHow to survive in a BASE world
How to survive in a BASE world
 
Business Agility20161124-v2
Business Agility20161124-v2Business Agility20161124-v2
Business Agility20161124-v2
 
Discovering Values: The Key to Unlocking Employee Engagement
Discovering Values: The Key to Unlocking Employee EngagementDiscovering Values: The Key to Unlocking Employee Engagement
Discovering Values: The Key to Unlocking Employee Engagement
 
Fault tolerance made easy
Fault tolerance made easyFault tolerance made easy
Fault tolerance made easy
 
How to Link Personal Values with Team Values
How to Link Personal Values with Team ValuesHow to Link Personal Values with Team Values
How to Link Personal Values with Team Values
 

More from Franky Redant

Agile-transformation&metrics
Agile-transformation&metricsAgile-transformation&metrics
Agile-transformation&metricsFranky Redant
 
How to start an Agile Transformation
How to start an Agile TransformationHow to start an Agile Transformation
How to start an Agile TransformationFranky Redant
 
Business Agility - the Ability to Gain from Continuous Change
Business Agility - the Ability to Gain from Continuous ChangeBusiness Agility - the Ability to Gain from Continuous Change
Business Agility - the Ability to Gain from Continuous ChangeFranky Redant
 
Omnichannel Markteting vision
Omnichannel Markteting visionOmnichannel Markteting vision
Omnichannel Markteting visionFranky Redant
 
The social media spectrum
The social media spectrumThe social media spectrum
The social media spectrumFranky Redant
 
Fyronic seminar at Nehra
Fyronic seminar at NehraFyronic seminar at Nehra
Fyronic seminar at NehraFranky Redant
 
Fyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-slsFyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-slsFranky Redant
 
Fyronic services & Enterprise 2.0 implementation framework
Fyronic services & Enterprise 2.0 implementation frameworkFyronic services & Enterprise 2.0 implementation framework
Fyronic services & Enterprise 2.0 implementation frameworkFranky Redant
 
Fyronic seminar-engage-slideshare
Fyronic seminar-engage-slideshareFyronic seminar-engage-slideshare
Fyronic seminar-engage-slideshareFranky Redant
 

More from Franky Redant (9)

Agile-transformation&metrics
Agile-transformation&metricsAgile-transformation&metrics
Agile-transformation&metrics
 
How to start an Agile Transformation
How to start an Agile TransformationHow to start an Agile Transformation
How to start an Agile Transformation
 
Business Agility - the Ability to Gain from Continuous Change
Business Agility - the Ability to Gain from Continuous ChangeBusiness Agility - the Ability to Gain from Continuous Change
Business Agility - the Ability to Gain from Continuous Change
 
Omnichannel Markteting vision
Omnichannel Markteting visionOmnichannel Markteting vision
Omnichannel Markteting vision
 
The social media spectrum
The social media spectrumThe social media spectrum
The social media spectrum
 
Fyronic seminar at Nehra
Fyronic seminar at NehraFyronic seminar at Nehra
Fyronic seminar at Nehra
 
Fyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-slsFyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-sls
 
Fyronic services & Enterprise 2.0 implementation framework
Fyronic services & Enterprise 2.0 implementation frameworkFyronic services & Enterprise 2.0 implementation framework
Fyronic services & Enterprise 2.0 implementation framework
 
Fyronic seminar-engage-slideshare
Fyronic seminar-engage-slideshareFyronic seminar-engage-slideshare
Fyronic seminar-engage-slideshare
 

Recently uploaded

Introduction to LPC - Facility Design And Re-Engineering
Introduction to LPC - Facility Design And Re-EngineeringIntroduction to LPC - Facility Design And Re-Engineering
Introduction to LPC - Facility Design And Re-Engineeringthomas851723
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call GirlVIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girladitipandeya
 
LPC Operations Review PowerPoint | Operations Review
LPC Operations Review PowerPoint | Operations ReviewLPC Operations Review PowerPoint | Operations Review
LPC Operations Review PowerPoint | Operations Reviewthomas851723
 
LPC Facility Design And Re-engineering Presentation
LPC Facility Design And Re-engineering PresentationLPC Facility Design And Re-engineering Presentation
LPC Facility Design And Re-engineering Presentationthomas851723
 
GENUINE Babe,Call Girls IN Badarpur Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Badarpur  Delhi | +91-8377087607GENUINE Babe,Call Girls IN Badarpur  Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Badarpur Delhi | +91-8377087607dollysharma2066
 
Risk management in surgery (bailey and love).pptx
Risk management in surgery (bailey and love).pptxRisk management in surgery (bailey and love).pptx
Risk management in surgery (bailey and love).pptxSaujanya Jung Pandey
 
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...Pooja Nehwal
 
LPC User Requirements for Automated Storage System Presentation
LPC User Requirements for Automated Storage System PresentationLPC User Requirements for Automated Storage System Presentation
LPC User Requirements for Automated Storage System Presentationthomas851723
 
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual serviceanilsa9823
 
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...Pooja Nehwal
 
Fifteenth Finance Commission Presentation
Fifteenth Finance Commission PresentationFifteenth Finance Commission Presentation
Fifteenth Finance Commission Presentationmintusiprd
 
Day 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC BootcampDay 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC BootcampPLCLeadershipDevelop
 
CEO of Google, Sunder Pichai's biography
CEO of Google, Sunder Pichai's biographyCEO of Google, Sunder Pichai's biography
CEO of Google, Sunder Pichai's biographyHafizMuhammadAbdulla5
 
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, MumbaiPooja Nehwal
 
Training Methods and Training Objectives
Training Methods and Training ObjectivesTraining Methods and Training Objectives
Training Methods and Training Objectivesmintusiprd
 
Board Diversity Initiaive Launch Presentation
Board Diversity Initiaive Launch PresentationBoard Diversity Initiaive Launch Presentation
Board Diversity Initiaive Launch Presentationcraig524401
 

Recently uploaded (20)

Call Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SERVICE
Call Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SERVICECall Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SERVICE
Call Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SERVICE
 
Introduction to LPC - Facility Design And Re-Engineering
Introduction to LPC - Facility Design And Re-EngineeringIntroduction to LPC - Facility Design And Re-Engineering
Introduction to LPC - Facility Design And Re-Engineering
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call GirlVIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girl
 
LPC Operations Review PowerPoint | Operations Review
LPC Operations Review PowerPoint | Operations ReviewLPC Operations Review PowerPoint | Operations Review
LPC Operations Review PowerPoint | Operations Review
 
LPC Facility Design And Re-engineering Presentation
LPC Facility Design And Re-engineering PresentationLPC Facility Design And Re-engineering Presentation
LPC Facility Design And Re-engineering Presentation
 
GENUINE Babe,Call Girls IN Badarpur Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Badarpur  Delhi | +91-8377087607GENUINE Babe,Call Girls IN Badarpur  Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Badarpur Delhi | +91-8377087607
 
Risk management in surgery (bailey and love).pptx
Risk management in surgery (bailey and love).pptxRisk management in surgery (bailey and love).pptx
Risk management in surgery (bailey and love).pptx
 
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
 
LPC User Requirements for Automated Storage System Presentation
LPC User Requirements for Automated Storage System PresentationLPC User Requirements for Automated Storage System Presentation
LPC User Requirements for Automated Storage System Presentation
 
Becoming an Inclusive Leader - Bernadette Thompson
Becoming an Inclusive Leader - Bernadette ThompsonBecoming an Inclusive Leader - Bernadette Thompson
Becoming an Inclusive Leader - Bernadette Thompson
 
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
 
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
 
Fifteenth Finance Commission Presentation
Fifteenth Finance Commission PresentationFifteenth Finance Commission Presentation
Fifteenth Finance Commission Presentation
 
Day 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC BootcampDay 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC Bootcamp
 
CEO of Google, Sunder Pichai's biography
CEO of Google, Sunder Pichai's biographyCEO of Google, Sunder Pichai's biography
CEO of Google, Sunder Pichai's biography
 
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
 
Rohini Sector 16 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 16 Call Girls Delhi 9999965857 @Sabina Saikh No AdvanceRohini Sector 16 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 16 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
 
Training Methods and Training Objectives
Training Methods and Training ObjectivesTraining Methods and Training Objectives
Training Methods and Training Objectives
 
Board Diversity Initiaive Launch Presentation
Board Diversity Initiaive Launch PresentationBoard Diversity Initiaive Launch Presentation
Board Diversity Initiaive Launch Presentation
 
sauth delhi call girls in Defence Colony🔝 9953056974 🔝 escort Service
sauth delhi call girls in Defence Colony🔝 9953056974 🔝 escort Servicesauth delhi call girls in Defence Colony🔝 9953056974 🔝 escort Service
sauth delhi call girls in Defence Colony🔝 9953056974 🔝 escort Service
 

Wheel of values - About Team Values, Behaviour and Identity

  • 1. Wheel ofValues A workshop format about team values and identity
  • 2. 1.Set the Stage  Welcome  Kerth’s Prime Directive "Regardless of what we discover, we understand and truly believe that everyone did the best job they could, given what they knew at the time, their skills and abilities, the resources available, and the situation at hand.“ (Norm Kerth, Project Retrospectives: A Handbook forTeam Review)  Telephone line game (communication)  Setting : team either sits around a table or stands up in a line.  Say a sentence and pass it on, whispering “As a team member I want to know who I work with and what values they hold dear, so I can better understand them and we can become a great team”. 10’ 0’
  • 3. 2.Gather data  Introduce the Wheel ofValues  The wheel of values is a model that helps us think about behaviour and values.  Image that you go to sleep one day and the next day you get to the office and your dream team has come true. How does this look like? Identity Behaviour Values
  • 4. 2.Gather Data  Round 1 :  Ask the team :  What kind of behaviour do you expect in your ideal team?  What kind of behaviour do you see, hear ?  Give them 5 to 10 minutes to write behaviour on post-its.  Ask them to put the post-its in the outer circle, you may ask them to cluster similar behaviour as they see fit.You may also indicate that they can use the spokes to cluster similar behaviour. Behaviour
  • 5. 2.Gather data  Round 2:  VersionA :  Ask the team to gather around the wall or table where theWheel displayed and have them take a few minutes to read all the post-its with the behaviour on it. Let them cluster or re-cluster as they see fit. Clarification and discussion may arise.Timebox it.  Then ask the team :  What values drives the behaviour that is on the wheel ?  What values or beliefs are behind the behaviour on the wheel?  Give the team 5 to 10 minutes to write down the values.  Have them put the values in the second circle and in the section that corresponds with the behaviour Values
  • 6. 2.Gather data  Round 2:  Version B :  Read the post-its with behaviour out loud and ask for clarification if you deem necessary. Help the team to cluster or re-cluster as they see fit. Clarification and discussion may arise.Timebox it.  Then ask the team :  What values drives the behaviour that is on the wheel ?  What values or beliefs are behind the behaviour on the wheel?  Give the team 5 to 10 minutes to write down the values.  Have them put the values in the second circle and in the section that corresponds with the behaviour. Values
  • 7. 2.Gather Data  Round 3 :  Ask the team to use the values to come up with a word, an image, a logo, or another symbol of their team’s identity.  Give them 10 to 15 minutes to come up with a symbol.  If you need to structure the discussion you can have them write ideas on post-its and put them on a table of wall, then let the team vote on the most appealing symbol. Identity
  • 8. 3.Generate insights Select the most important values. Some options :  Have the team discuss and select the 5 most important values to them.  Let the team pick the 5 most important values by voting.  You can use simple techniques like : dot voting, hand voting, … )  Then let the team establish on how well they think they are living up to those values: (careful with this)  You can use the same simple techniques of dot voting or hand voting. 1 • Courage 2 • Respect 3 • Openness 4 • Discipline 5 • Trust
  • 9. 4. Define Actions Actions, Actions, Actions (smart one’s if possible)  Let the team define action on how to improve.  Start with the value that they feel will have most impact or the one that they think needs most improvement.  By suggesting behaviour  By making agreements  … •Value 1 •Action … .Action 1 Action 2 Action 3
  • 10. 5.Close the retro Commitment is important.  Ask to sign theWheel ofValues as a sign of agreement and commitment to live up to the values.  Commit to help each other and act in accordance with the values  Ask for feedback about the session. Tell the team to take the wheel with them if they want and use the symbol (name, totem, logo, image) as a reference to the team and the values they believe in.
  • 11. Agile in the Core  The team of experience Agile and Agility coaches at Agile in the Core (*) has helped to transform many teams and organisations to become agile in mind and method.  If you have a team that needs help in agile methods, mindset or tools,  If you want to transform your organisation to an agile enterprise :  Find us at http://agileinthecore.com  Or contact me at mailto:franky.redant@cegeka.be (*)Agile in the Core is a Cegeka Group brand.