A short analysis of the most interesting campaigns, contests, communications of retailers in November 2014 Romanian leaflets

1. November 2014

2. November 2014
 Kaufland organized a charity event that
not only gave back to the community,
but also ensured Kauflands’ place in the
Guiness world record for the biggest
quantity of sarmale cooked in the same
pot.
 Sustaining the local producers, Kaufland
enhances its in-store communication
with the labels “Produced in our region”.

3. November 2014
 Carrefour also announced in November a
special event organized in Ploiesti on 1st
December to attempt to enter the Guiness
world records with the longest sausage in
the world.
 New book launch on 14th November, a
book wrote by cashiers, containing the
most exciting events inspired by
customers and offered for free by
Carrefour.

4. November 2014
 For the third month in a row, Cora issued a
special regional catalogue valid only in
Bucharest, for one month. This month’s
theme was “Celebrate with taste, Romanian
style!”, due to the fact that it was valid also
on the national day (1st December).
 Similar with Mega Image’s campaign from
2011, Cora launched a new loyalty
campaign with 50% discount for E-crystal
collection jewelries made with 925 silver
and Swarovki elements. The period of this
campaign is between 19 november 2014 –
10 march 2015.

5. November 2014
 In a very playfull way, Cora promoted its
private labels “One private label Cora
for each” on the back cover of a
regional leaflet.

6. November 2014
 Taking notice of other retailers
promotions in the winter time, Penny
launched “Selection” a new collection
of fine foods for special events.

7. November 2014
 1 month catalogue with 76
pages, with promotions split by
weeks and one “Hunting
Deluxe” campaign which
offered customers who bought
Deluxe products on a cash
reciept of over 50 Ron, the
chance to win one of the 10,000
prizes.

8. November 2014
 While celebrating 14 years, Profi
lauched a new campaign “Profi
pays your loan”. For purchases of
minimum 30 Ron customers have
2 chances (in December and
January) to get rid of their loan (of
maximum 50,000 euro) just by
scanning their receipts
 New promotion dedicated to
seniors (60+ years old), valid only
on Wednesday

9. November 2014
 Christmas campaign with an
unusual type of communication
for a DIY retailer: Write Santa
Claus a letter with the products
and quantities you want (with a
maximum value of 1,000 lei) and
enter a lottery to win those
products.

10. November 2014
 Special contest organized by JYSK,
with a big prize consisting of a
vacation in Danemark (their
country of origin), just by
subscribing online to the Christmas
Calendar.

11. November 2014
Thank you for your attention
Florentina Vasile
Leaflet Monitor Director Romania
florentina.vasile@hiper-com.com
+40 (0) 743 216 282
Ana Grigore
Account Manager
ana.grigore@hiper-com.com
+40 (0) 741 098 023
I remain at your disposal for further information or a live demo
Follow us on social networks for more Markets Intelligence