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35% 
of automotive parts and 
accessories purchasers are 
satisfied with the variety of 
products/brands offered 
Diligent 
Online automotive shoppers conduct 
thorough research before making a purchase 
Top 5 Considerations 
When Comparison 
Shopping 
Price 
Product Availbility 
Technical Data 
Brand name/reputation 
Product Selection 
23% 
10% 
14% 
10% 
10% 
UPS partnered with comScore to conduct the second 
annual What’s Driving the Automotive Parts Online 
Shopper™ study which delivers insights into the online 
shopping habits and preferences of automotive parts 
and accessories purchasers. 
Distinct 
Automotive parts and accessories shoppers can 
be broken into two key groups 
Upgrade Buyers Replacement Buyers 
Millennials ages 18-34 
Use tablets/mobile phones 
Purchase from an 
international retailer 
63% 
To download the complete 2014 UPS® What’s Driving the Automotive Parts 
Online Shopper™ study, visit ups.com/autostudy. 
© 2014 United Parcel Service of America, Inc. UPS, the UPS brandmark and the color brown are registered trademarks 
of United Parcel Service of America, Inc. All rights reserved. 01972138. 11/14 
to purchase 
43% 
22% 
40% 
26% 
41% 
A Roadmap to the 
5 Drivers 
of Automotive 
Parts Online Shoppers 
Decisive 
Automotive online shoppers know exactly what they 
want. They are less likely than general online shoppers 
to return online purchases and are willing to wait longer 
for their orders 
Automotive online shoppers are willing 
to wait 8 days, compared to general 
online shoppers who are only willing to 
wait 7 days for their online orders 
Online Returns Comparison 
Automotive 
online 
shoppers 
General 
online 
shoppers 
27% 
75 62% % 
Diverse 
Online automotive shoppers are a diverse group 
Breakdown of 
Automotive 
Parts & 
Accessories 
Purchasers by 
Gender and 
Location 
Dedicated 
Automotive parts and accessories purchasers 
are heavy online shoppers who are most 
satisfied with the variety of products/brands 
offered online 
Over one third of automotive online shoppers are 
power shoppers (9 or more purchases during a 
typical 3-month period) 
Male Female Millenials Gen 
X and Y 
34% 
Baby 
Boomers 
60% 
40% 
28% 
38%

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What's driving the automotive parts online shopper? #infographic

  • 1. 35% of automotive parts and accessories purchasers are satisfied with the variety of products/brands offered Diligent Online automotive shoppers conduct thorough research before making a purchase Top 5 Considerations When Comparison Shopping Price Product Availbility Technical Data Brand name/reputation Product Selection 23% 10% 14% 10% 10% UPS partnered with comScore to conduct the second annual What’s Driving the Automotive Parts Online Shopper™ study which delivers insights into the online shopping habits and preferences of automotive parts and accessories purchasers. Distinct Automotive parts and accessories shoppers can be broken into two key groups Upgrade Buyers Replacement Buyers Millennials ages 18-34 Use tablets/mobile phones Purchase from an international retailer 63% To download the complete 2014 UPS® What’s Driving the Automotive Parts Online Shopper™ study, visit ups.com/autostudy. © 2014 United Parcel Service of America, Inc. UPS, the UPS brandmark and the color brown are registered trademarks of United Parcel Service of America, Inc. All rights reserved. 01972138. 11/14 to purchase 43% 22% 40% 26% 41% A Roadmap to the 5 Drivers of Automotive Parts Online Shoppers Decisive Automotive online shoppers know exactly what they want. They are less likely than general online shoppers to return online purchases and are willing to wait longer for their orders Automotive online shoppers are willing to wait 8 days, compared to general online shoppers who are only willing to wait 7 days for their online orders Online Returns Comparison Automotive online shoppers General online shoppers 27% 75 62% % Diverse Online automotive shoppers are a diverse group Breakdown of Automotive Parts & Accessories Purchasers by Gender and Location Dedicated Automotive parts and accessories purchasers are heavy online shoppers who are most satisfied with the variety of products/brands offered online Over one third of automotive online shoppers are power shoppers (9 or more purchases during a typical 3-month period) Male Female Millenials Gen X and Y 34% Baby Boomers 60% 40% 28% 38%