The document summarizes a study on online shopping habits and preferences of automotive parts and accessories purchasers. Some key findings include: - Price, product availability, technical data, brand name/reputation, and product selection are the top 5 considerations for comparison shopping. - Automotive parts shoppers can be broken into upgrade buyers and replacement buyers. Millennials ages 18-34 are more likely to use tablets/mobile phones and purchase from international retailers. - Automotive online shoppers conduct thorough research before purchasing and know exactly what they want. They are less likely to return purchases and willing to wait longer than general online shoppers.