This document outlines plans for a family food business featuring innovative rice dishes. It discusses the business's menu items like "Poke Me!" and "Full of Bulgogi", as well as their creative packaging, marketing strategy focusing on compelling Instagram-able concepts, and participation in the largest night market in the US in Arcadia, CA. It also provides results from their first year, including being named a top new vendor and competing successfully against other popular vendors.

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2. About
• Family food-business
• Innovative rice food
concept
• Tasks
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3. Menu
Poke Me!
Don’t Go Bacon
My Heart
Full of Bulgogi
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4. The Boat
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5. Marketing
Packaging
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6. Creative Concept
• Compelling concept
• Quirky
• Instagram-able
• Tasty
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7. 626 Night Market
• Largest night market in the United States
• Located: Arcadia, CA
• Over 200+ food, retail, and craft vendors
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8. Signage
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9. Social Media
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10. Sales
• 25K
• Profit 11K
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11. Results
• Top NewVendor 2014
• Top FiveVendor sell-out of 200
Vendors 2014
• Competed against top vendors:
• Ramen Burger
• Mama Musubi
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