Pokémon Go has taken the world by storm and nearly everyone is obsessed. It’s not only the players who are talking about it every day, on every social network – it’s also big brands and small businesses getting into the action by coming up with creative ways to ride the Pokémon craze. Data shows that social plays a large role in building the momentum and turning this game into a worldwide phenomenon almost overnight. Companies that are digitally-enabled are constantly looking out for the next wave to ride and many are equipped to move fast to find new ways to engage with customers. In this session we will explore how brands and businesses are using Pokémon to cut through the noise of social clutter and stand out from the crowd. Can you be the very best, like no one ever was?

1. What Pokémon Go teaches
brands about Social Media

2. Dannyl Danabalan
Regional Enterprise Account
Executive, Hootsuite
@dannyldanabalan

4. 45mins
Average time user spend
a day on the app
13.2M
Mentions on twitter
(in the first 2 weeks of release)
21M
daily active users
in USA alone
1.94M+
followers on Twitter

6. Why did Pokémon go
viral?

7. 3 big reasons
New Tech
Engaged
passionate
community
Staggered
launch

8. How did businesses ride
the Pokemon wave?

9. How not to do it (#FAIL)

10. How to do it right (#WINNING)

11. Respond to your customers & focus on what
your customers are saying

12. Be relevant to current trend discussions

13. Surprise them with knowledge on the topic

14. Results
3M+ Organic
Reach
Drove
over 17k
comments

15. How brands can ride
waveso
How brands can
#CatchEmAll

16. Enable a reactive team

17. US, ANZ launch
6th
July
SEA Launch
6th
August
Spot Trends on Google Trends

18. Pokémon GO: SEA Launch

19. Choose the right channels

20. Takeaways
Enable a
reactive team
Spot trends
early
Choose the
right channel

21. Thank You