As custodians of intranets, our essential responsibility is content, but we usually think about the management of it rather than the quality of it. In addition, in many projects, the focus given to content is much less than that given to the technology or to collaboration, yet content is probably one of the most important aspects of building trust in an intranet.
This session will cover aspects of building trust through content, including:
- the different aspects involved in achieving trusted content
- the elements that will help you and
- examples of where these have been implemented.
10. TITLE EXAMPLES
Lose 8 Pounds in 2 Weeks
How Many of These Italian
Foods Have You Tried?
Examples of our work and services
More Than Half of Medical Advice
on ‘Dr. Oz’ Lacks Proof or Contradicts
Best Available Science
11. TIPS - TITLES
Reflect the need
Reference the audience
Keep it simple
Be specific
Keywords & findability
Add a summary
30. TIPS – SUPPORTING IMAGERY
Include images
and showcase them
Use people/employees
Position them well
Images of your
workplace
Reflect culture
and brand
They should add value
35. TIPS/CHECKLIST - USEFUL CONTENT
Know your audience
What are the next steps
Define the purpose
Writing for the web
What will help them
make a decision
