1. The document analyzes factors that lead to content going viral on social media, such as emotions, author influence, and content type.
2. Models like random forests and support vector machines were used to predict popularity based on features like title sentiment and LIWC analysis. These achieved over 84% accuracy.
3. Causality analysis through randomized experiments found that altering article tone to induce more negative emotions increased likes and comments, but decreased shares, indicating anger may provoke reaction but not widespread sharing.
Learn how to fully optimize a blog article for both human and search engines. Don't forget to use the Keyword Research tool first.
Calin Vingan
CTO of Squirrly
Squirrly.co
SEO is very important to your online marketing. Invest time in your SEO. Be sure to use online marketing to increase your SEO. This presentation shows you how to extend your efforts to gain optimum value with SEO.
This guide will walk you through two things:
How you set up IFTTT to automate social media success
My own results from this experiment over the past 90 days
Learn how to fully optimize a blog article for both human and search engines. Don't forget to use the Keyword Research tool first.
Calin Vingan
CTO of Squirrly
Squirrly.co
SEO is very important to your online marketing. Invest time in your SEO. Be sure to use online marketing to increase your SEO. This presentation shows you how to extend your efforts to gain optimum value with SEO.
This guide will walk you through two things:
How you set up IFTTT to automate social media success
My own results from this experiment over the past 90 days
How to create content that engages your community and expands your reachLior Degani
Tips and tools for you to make the best content and get it promoted as much as possible.
Presented on Swayy's Webinar on 12/3/14 co-hosted Roy Povarchik (@Roypovar).
Created by:
Lior Degani @liordegani
Roy Povarchik (@Roypovar)
Shayna Hodkin (@slhodkin)
How To Go Viral: Lessons from the Most Shared ContentWriterAccess
What is every marketer dying to know? How to craft content and headlines that generate tons of shares and go completely viral. But even with A/B testing it can seem like a fruitless guessing game.
It's time we stop guessing. In this on-demand webinar, content sharability expert BuzzSumo Director Steve Rayson dives into how to 10x shares with proven examples from the most shared content in 2015. We reviewed the top content and headlines from a range of industries and will reveal the strategies, content and headlines that went viral in 2015.
This is a presentation shared at CATE about using NPR's This I Believe essays as mentor text for students to write reflective and narrative blogposts. Geared toward teachers.
Why Behavioral Psychology Should Inform Your Social Media StrategyCallahan
"Measure First, Make Last: A Study in Social Media Behaviors"
Social Media Content Strategist Kyle Babson's presentation helps content marketers create better content for their social media channels, focusing their efforts on specific targeted outcomes. Understanding how social media content motivates action is key to achieving your company's goals. This informative and entertaining presentation shows why you should be using behavioral psychology to inform your social media strategy.
Assignment Write a 6 page analytic research essay in which you re.docxrock73
Assignment: Write a 6 page analytic research essay in which you research and analyze one theme or aspect of Toni Morrison’s novel The Bluest Eye. (See steps below.) The paper must be double-spaced, following APA style.
Steps to Follow to Prepare and Write Your Paper
Step 1
Fine-Tuning Your Thesis to Build a Strong Outline
Adapted from the Pocket Wadsworth Handbook
Tentative Thesis Statement (rough, more vague)
Not all Americans have access to the Internet, and this is a potentially serious problem.
Final Thesis Statement (more precise)
Although the Internet has changed our lives for the better, it threatens to leave many people behind, creating two distinct classes – those who have access and those who do not.
Step 2
In one or two sentences, identify what you think is the most important theme in TheBluest Eye. Or you might notice a key symbol or detail that runs like a thread through the novel. For example, how does Morrison portray God in the novel? Or race relations. Or family dynamics throughout the story. As you do your research, you will certainly find specific and detailed ideas that you could pursue in a paper. It is this important theme or main idea that leads into your thesis statement.
Step 3
Spend some time thinking about how to support your thesis statement. In this case, you think about how Morrison uses the various elements of fiction to highlight or explain your theme, idea, detail, symbol, etc. Identify specific passages, events, character actions, conflicts, descriptions, and details, etc. that support your thesis. This is the textual evidence that you will provide in support of your thesis.
Step 4
After you prepare your annotated bibliography, read through the five sources, the so-called "secondary" works on the novel, which you found. Add two or three more with further study as needed. (These are books, journal articles, interviews, websites on Morrison, audio-visual materials, etc.) Identify passages you can quote, paraphrase, or summarize and use as supporting evidence for the thesis of your essay. These expert sources will support your own voice as you construct your argument.
Step 5
Use the evidence from the text that you have identified, as well as the additional researched materials you have compiled, to compose a focused, well-organized, academic essay of 6 pages, double-spaced. Remember, as stated above, the essay must have an introduction that contains your thesis statement, a body of evidence that supports your thesis, and a conclusion that sums up your main points and restates your position. A basic outline might look like this:
I. Introduction – Begin with a quote related to your thesis, then create a transition into your thesis statement. Your thesis lets your reader know your main idea. Everything else in the essay then supports your main idea with examples and evidence.
II. First Example from the Novel to Support the Thesis
A. Quote from novel and discussion.
B. Support from critic or secondary ...
Environmental Protection Essay | Essay on Save Environment for Students .... Write a short essay on How To Protect The Environment | Essay on .... How to protect Environment essay | Essay writing on environment .... Essay websites: Save environment essay. People are not paying attention to environmental protection. What is .... Global Environmental Protection Essay | Legal Studies - Year 12 HSC .... Environmental Protection Essay Example for Free - 1071 Words | EssayPay. Essay on Environment Protection (1000+ words) - EnglishGrammarSoft. Importance of Environment Essay | Essay on Importance of Environment .... PPT - Save environment essay PowerPoint Presentation, free download ....
Social Superheroes - Behind the Scenes of a Massive Marketing CampaignHubSpot
With great power comes great responsibility--and representing HubSpot on social media is no different. Are you leveraging everything in your social powerpack to engage and grow your followers, and convert them into paying customers?
Earlier in 2015, HubSpot published the Social Superheroes Guide and followed it up with an in-depth webinar to bring you through what went into launching this campaign from start to finish.
Join HubSpot and our three Social Superheroes to learn:
How we researched the topic and format to ensure it would be successful
How we created the content assets for social
How we got our audience engaging with the content
How we expanded our reach with influencers
How we monitored the progress and listened for mentions of keywords
How we measured success
Plus a bonus tip from each of the Superheroes!
Being Shareable: The Ingredients to Inherently Viral ContentSpendsetter
You can create content all day, but if no one sees it or shares it, what good did it do? The trick to breaking through the clutter is to compose social content that is inherently shareable. We all want to “go viral” but without meeting the threshold for shareability, “viral” isn’t possible.
In this webinar presentation, Jason Falls and Bradley Martin go over:
- The concept of Shareability
- The type of content and emotional triggers people ultimately respond to
- A set of steps you can take to better predict the elusive state of being “viral"
- And more
1.2 Assessing Your Social Network Profile Heightened awareness of SantosConleyha
1.2 Assessing Your Social Network Profile Heightened awareness of how messages help create meanings should increase your ability to make more reasoned and reasonable choices in your interpersonal interactions.
Examine your own social network profile (or that of a friend) in terms of the principles of interpersonal communication discussed in this chapter: 1. What purposes does your profile serve? In what ways might it serve the five pur-poses of interpersonal communication identified here (to learn, relate, influence, play, and help)?
2. In what way is your profile page a package of signals? In what ways do the varied words and pictures combine to communicate meaning?
3. Can you identify and distinguish between content from relational messages? 4. In what ways, if any, have you adjusted your profile as a response to the ways in which others have fashioned their profiles?
5. In what ways does your profile exhibit interpersonal power? In what ways, if any, have you incorporated into your profile the six types of power discussed in this chapter (legitimate, referent, reward, coercive, expert, or information)?
6. What messages on your profile are ambiguous? Bumper stickers and photos should provide a useful starting point.
7. In what ways (if any) can you identify the process of punctuation? 8. What are the implications of inevitability, irreversibility, and unrepeatability for publishing a profile on and communicating via social network sites?26 Chapter 1
______ 6. Purposes. Adjust your interpersonal commu-nication strategies on the basis of your specific purpose.
______ 7. Packaging. Make your verbal and nonverbal messages consistent; inconsistencies often create uncertainty and misunderstanding.
______ 8. Content and relationship. Listen to both the con-tent and the relationship aspects of messages, distinguish between them, and respond to both.
Key Terms
ambiguity asynchronous communication channel
choice points code switching code coercive power
communication accommodation theory
content messages
context of communication cultural context culture decoder effect
encoder ethics
expert power
feedback feedforward inevitability
information overload information power
interpersonal communication interpersonal competence irreversibility legitimate power message
metamessage mindfulness mindlessness noise
persuasion power physical context physical noise physiological noise
power
principle of adjustment psychological noise
punctuation of communication receiver referent power relationship messages response reward power semantic noise
signal-to-noise ratio social-psychological context source stimulus synchronous communication temporal context transactional view unrepeatability
Skill Building Exercises 1.1 Distinguishing Content and Relationship Messages
Content and relationship messages serve different communication functions. Being able to distinguish between them is prerequisite to using and responding to them effectively. How would you communicate both ...
How to create content that engages your community and expands your reachLior Degani
Tips and tools for you to make the best content and get it promoted as much as possible.
Presented on Swayy's Webinar on 12/3/14 co-hosted Roy Povarchik (@Roypovar).
Created by:
Lior Degani @liordegani
Roy Povarchik (@Roypovar)
Shayna Hodkin (@slhodkin)
How To Go Viral: Lessons from the Most Shared ContentWriterAccess
What is every marketer dying to know? How to craft content and headlines that generate tons of shares and go completely viral. But even with A/B testing it can seem like a fruitless guessing game.
It's time we stop guessing. In this on-demand webinar, content sharability expert BuzzSumo Director Steve Rayson dives into how to 10x shares with proven examples from the most shared content in 2015. We reviewed the top content and headlines from a range of industries and will reveal the strategies, content and headlines that went viral in 2015.
This is a presentation shared at CATE about using NPR's This I Believe essays as mentor text for students to write reflective and narrative blogposts. Geared toward teachers.
Why Behavioral Psychology Should Inform Your Social Media StrategyCallahan
"Measure First, Make Last: A Study in Social Media Behaviors"
Social Media Content Strategist Kyle Babson's presentation helps content marketers create better content for their social media channels, focusing their efforts on specific targeted outcomes. Understanding how social media content motivates action is key to achieving your company's goals. This informative and entertaining presentation shows why you should be using behavioral psychology to inform your social media strategy.
Assignment Write a 6 page analytic research essay in which you re.docxrock73
Assignment: Write a 6 page analytic research essay in which you research and analyze one theme or aspect of Toni Morrison’s novel The Bluest Eye. (See steps below.) The paper must be double-spaced, following APA style.
Steps to Follow to Prepare and Write Your Paper
Step 1
Fine-Tuning Your Thesis to Build a Strong Outline
Adapted from the Pocket Wadsworth Handbook
Tentative Thesis Statement (rough, more vague)
Not all Americans have access to the Internet, and this is a potentially serious problem.
Final Thesis Statement (more precise)
Although the Internet has changed our lives for the better, it threatens to leave many people behind, creating two distinct classes – those who have access and those who do not.
Step 2
In one or two sentences, identify what you think is the most important theme in TheBluest Eye. Or you might notice a key symbol or detail that runs like a thread through the novel. For example, how does Morrison portray God in the novel? Or race relations. Or family dynamics throughout the story. As you do your research, you will certainly find specific and detailed ideas that you could pursue in a paper. It is this important theme or main idea that leads into your thesis statement.
Step 3
Spend some time thinking about how to support your thesis statement. In this case, you think about how Morrison uses the various elements of fiction to highlight or explain your theme, idea, detail, symbol, etc. Identify specific passages, events, character actions, conflicts, descriptions, and details, etc. that support your thesis. This is the textual evidence that you will provide in support of your thesis.
Step 4
After you prepare your annotated bibliography, read through the five sources, the so-called "secondary" works on the novel, which you found. Add two or three more with further study as needed. (These are books, journal articles, interviews, websites on Morrison, audio-visual materials, etc.) Identify passages you can quote, paraphrase, or summarize and use as supporting evidence for the thesis of your essay. These expert sources will support your own voice as you construct your argument.
Step 5
Use the evidence from the text that you have identified, as well as the additional researched materials you have compiled, to compose a focused, well-organized, academic essay of 6 pages, double-spaced. Remember, as stated above, the essay must have an introduction that contains your thesis statement, a body of evidence that supports your thesis, and a conclusion that sums up your main points and restates your position. A basic outline might look like this:
I. Introduction – Begin with a quote related to your thesis, then create a transition into your thesis statement. Your thesis lets your reader know your main idea. Everything else in the essay then supports your main idea with examples and evidence.
II. First Example from the Novel to Support the Thesis
A. Quote from novel and discussion.
B. Support from critic or secondary ...
Environmental Protection Essay | Essay on Save Environment for Students .... Write a short essay on How To Protect The Environment | Essay on .... How to protect Environment essay | Essay writing on environment .... Essay websites: Save environment essay. People are not paying attention to environmental protection. What is .... Global Environmental Protection Essay | Legal Studies - Year 12 HSC .... Environmental Protection Essay Example for Free - 1071 Words | EssayPay. Essay on Environment Protection (1000+ words) - EnglishGrammarSoft. Importance of Environment Essay | Essay on Importance of Environment .... PPT - Save environment essay PowerPoint Presentation, free download ....
Social Superheroes - Behind the Scenes of a Massive Marketing CampaignHubSpot
With great power comes great responsibility--and representing HubSpot on social media is no different. Are you leveraging everything in your social powerpack to engage and grow your followers, and convert them into paying customers?
Earlier in 2015, HubSpot published the Social Superheroes Guide and followed it up with an in-depth webinar to bring you through what went into launching this campaign from start to finish.
Join HubSpot and our three Social Superheroes to learn:
How we researched the topic and format to ensure it would be successful
How we created the content assets for social
How we got our audience engaging with the content
How we expanded our reach with influencers
How we monitored the progress and listened for mentions of keywords
How we measured success
Plus a bonus tip from each of the Superheroes!
Being Shareable: The Ingredients to Inherently Viral ContentSpendsetter
You can create content all day, but if no one sees it or shares it, what good did it do? The trick to breaking through the clutter is to compose social content that is inherently shareable. We all want to “go viral” but without meeting the threshold for shareability, “viral” isn’t possible.
In this webinar presentation, Jason Falls and Bradley Martin go over:
- The concept of Shareability
- The type of content and emotional triggers people ultimately respond to
- A set of steps you can take to better predict the elusive state of being “viral"
- And more
1.2 Assessing Your Social Network Profile Heightened awareness of SantosConleyha
1.2 Assessing Your Social Network Profile Heightened awareness of how messages help create meanings should increase your ability to make more reasoned and reasonable choices in your interpersonal interactions.
Examine your own social network profile (or that of a friend) in terms of the principles of interpersonal communication discussed in this chapter: 1. What purposes does your profile serve? In what ways might it serve the five pur-poses of interpersonal communication identified here (to learn, relate, influence, play, and help)?
2. In what way is your profile page a package of signals? In what ways do the varied words and pictures combine to communicate meaning?
3. Can you identify and distinguish between content from relational messages? 4. In what ways, if any, have you adjusted your profile as a response to the ways in which others have fashioned their profiles?
5. In what ways does your profile exhibit interpersonal power? In what ways, if any, have you incorporated into your profile the six types of power discussed in this chapter (legitimate, referent, reward, coercive, expert, or information)?
6. What messages on your profile are ambiguous? Bumper stickers and photos should provide a useful starting point.
7. In what ways (if any) can you identify the process of punctuation? 8. What are the implications of inevitability, irreversibility, and unrepeatability for publishing a profile on and communicating via social network sites?26 Chapter 1
______ 6. Purposes. Adjust your interpersonal commu-nication strategies on the basis of your specific purpose.
______ 7. Packaging. Make your verbal and nonverbal messages consistent; inconsistencies often create uncertainty and misunderstanding.
______ 8. Content and relationship. Listen to both the con-tent and the relationship aspects of messages, distinguish between them, and respond to both.
Key Terms
ambiguity asynchronous communication channel
choice points code switching code coercive power
communication accommodation theory
content messages
context of communication cultural context culture decoder effect
encoder ethics
expert power
feedback feedforward inevitability
information overload information power
interpersonal communication interpersonal competence irreversibility legitimate power message
metamessage mindfulness mindlessness noise
persuasion power physical context physical noise physiological noise
power
principle of adjustment psychological noise
punctuation of communication receiver referent power relationship messages response reward power semantic noise
signal-to-noise ratio social-psychological context source stimulus synchronous communication temporal context transactional view unrepeatability
Skill Building Exercises 1.1 Distinguishing Content and Relationship Messages
Content and relationship messages serve different communication functions. Being able to distinguish between them is prerequisite to using and responding to them effectively. How would you communicate both ...
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
13. WHAT ARE THE OBJECTIVES?
Determine the factors that lead to
an article going viral on social
media.
Predict the popularity of a given
article on social media.
Determine the causal effect of
emotions on an article’s popularity.
1.
2.
3.
15. WHY DO PEOPLE SHARE ANYWAY?
WHY?
AWE
LAUGHTER
AMUSEMENT
JOY
ANGER
EMPATHY
SURPRISE
SADNESS
“Must. Share. Now.” *clicks*
“ROFLMAOOOOOOO”
“Wow, this is quite something.”
“I’m feeling good!”
“NO WAAAAAAY!”
“Oh no! :(”
“Damn, that took me by surprise!”
“Just chill. We’re all gonna die anyways.” *sigh*
17. LET’S OUTLINE OUR METHODOLOGY
HOW DID WE SOLVE IT?
SCRAPING OF ARTICLES
FROM MEDIUM
DATA CLEANING
& PRE-PROCESSING
FEATURE
ENGINEERING & LIWC
1 2 3 4
MODEL
BUILDING
5
CAUSALITY
ANALYSIS (RCT)
18. OUR DATA SOURCE
WHAT DATA DID WE USE?
NUMBER OF ARTICLES: 5011
CATEGORIES: Social Media, Entrepreneurship, Culture, Technology, Self, Politics, Media
DATE RANGE: October 25th, 2013 - March 30th, 2018
19. DATA SCRAPED
WHAT DATA DID WE USE?
Title
Author
Followed By
Tags
Date Published
Paragraphs
Images
Bullets
Links
Claps (DV)
Author Followed By
Author Following
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
20. LINGUISTIC INQUIRY & WORD COUNT (LIWC)
WHAT DATA DID WE USE?
Explains how the words
we use in everyday
language reveal our
thoughts, feelings,
personality, and
motivations.
21. FEATURE ENGINEERING
WHAT DATA DID WE USE?
1. Images Exist
2. Number of Images
3. Bullets Exist
4. Number of Bullets
Article
Content
Time
5. Links Exists
6. Number of Links
7. Tags
8. Number of Tags
1. Date Published
2. Days Since Published
3. Day
4. Month
5. Year
1. Title Sentiment
2. Title Word Count
3. Title Tone
4. Title Analytic
5. Title Authentic
6. Title Tone
7. Title Six Letter Words
8. Tile I
9. Title We
10. Title You
11. Title She/He
12. Title They
13. Title Compare
A B Social Media
1. Facebook Shares
2. Facebook Comments
3. Facebook Reactions
4. LinkedIn Shares
5. Pinterest Shares
D
E
Author
1. Author
2. Author Followers
3. Author Following
C
14. Title Interrogation
15. Title Number
16. Title Positive Emotions
17. Title Negative Emotions
18. Title Anxiety
19. Title Anger
20. Title Sad
21. Title Cause
22. Title Sexual
23. Title Power
24. Title Risk
25. Title Focus Past
26. Title Focus Present
27. Title Focus Future
28. Title Religion
29. Title Swear
30. Title Net Speak
31. Title QMark
32. Content Word Count
33. Content Analytic
34. Content Authentic
35. Content Tone
36. Content Six Letter Words
37. Content I
38. Content We
39. Content You
40. Content She/He
41. Content They
42. Content Compare
43. Content Interrogation
44. Content Number
45. Content Positive Emotion
46. Content Negative Emotion
47. Content Anxiety
48. Content Anger
49. Content Sad
50. Content Cause
51. Content Sexual
52. Content Power
40. Content Risk
41. Content Focus Past
42. Content Focus Present
43. Content Focus Future
44. Content Religion
45. Content Swear
46. Content Net Speak
47. Content QMark
48. Content Words Per Sentence
49. Concept Count
50. Classification Label
51. Classification Confidence
22. HOW ARE THE CLAPS CATEGORISED?
WHAT DATA DID WE USE?
LOW: < 1,000 (3,893)
MEDIUM: >= 1,000 & < 3,000 (604)
HIGH: >= 3,000 & < 10,000 (273)
VIRAL: >= 10,000 (62)
25. FEATURE ENGINEERING
WHAT DATA DID WE USE?
1. Images Exist
2. Number of Images
3. Bullets Exist
4. Number of Bullets
Article
Content
Time
5. Links Exists
6. Number of Links
7. Tags
8. Number of Tags
1. Date Published
2. Days Since Published
3. Day
4. Month
5. Year
1. Title Sentiment
2. Title Word Count
3. Title Tone
4. Title Analytic
5. Title Authentic
6. Title Tone
7. Title Six Letter Words
8. Tile I
9. Title We
10. Title You
11. Title She/He
12. Title They
13. Title Compare
A B Social Media
1. Facebook Shares
2. Facebook Comments
3. Facebook Reactions
4. LinkedIn Shares
5. Pinterest Shares
D
E
Author
1. Author
2. Author Followers
3. Author Following
C
14. Title Interrogation
15. Title Number
16. Title Positive Emotions
17. Title Negative Emotions
18. Title Anxiety
19. Title Anger
20. Title Sad
21. Title Cause
22. Title Sexual
23. Title Power
24. Title Risk
25. Title Focus Past
26. Title Focus Present
27. Title Focus Future
28. Title Religion
29. Title Swear
30. Title Net Speak
31. Title QMark
32. Content Word Count
33. Content Analytic
34. Content Authentic
35. Content Tone
36. Content Six Letter Words
37. Content I
38. Content We
39. Content You
40. Content She/He
41. Content They
42. Content Compare
43. Content Interrogation
44. Content Number
45. Content Positive Emotion
46. Content Negative Emotion
47. Content Anxiety
48. Content Anger
49. Content Sad
50. Content Cause
51. Content Sexual
52. Content Power
40. Content Risk
41. Content Focus Past
42. Content Focus Present
43. Content Focus Future
44. Content Religion
45. Content Swear
46. Content Net Speak
47. Content QMark
48. Content Words Per Sentence
49. Concept Count
50. Classification Label
51. Classification Confidence
26. WHAT ARE THE RESULTS?
FOR THE STATISTICIANS
84.6% 84.2%
RANDOM FOREST SUPPORT VECTOR
MACHINES
37. WHAT DID WE TRY?
ECONOMETRICS! ECONOMETRICS!
1
2
3
4
TWO-STAGE LEAST SQUARES
THREE-STAGE LEAST SQUARES
SEEMINGLY UNRELATED REGRESSIONS (SUR)
38. WHAT DID WE GO WITH?
ECONOMETRICS! ECONOMETRICS!
1
2
3
4
TWO-STAGE LEAST SQUARES
THREE-STAGE LEAST SQUARES
SEEMINGLY UNRELATED REGRESSIONS (SUR)
39. WHAT DID WE GET?
ECONOMETRICS! ECONOMETRICS!
EQUATION 1 EQUATION 2
WALD TEST
(INSTRUMENT RELEVANCE)
40. CAUSALITY ANALYSIS OF EMOTIONS
RANDOMISED CONTROL TRIALS
ORGINAL ARTICLE EDITED ARTICLE
41. THE RESULTS?
RANDOMISED CONTROL TRIALS
1
2
3
4
ARTICLE CHOICE OF WORDS AFFECTS EMOTIONS. USING
NEGATIVE WORDS MAKES READERS MORE AGITATED.
EDITED ARTICLE GETS MORE LIKES - ANGER POTENTIALLY
TRIGGERS MORE THAN INSPIRATIONAL.
EDITED ARTICLE GETS MORE COMMENTS THAN ORIGINAL.
ANGER PROVOKES REACTION.
EDITED ARTICLE GOT LESS SHARES. :(
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