Microsite is as good as a landing page in the reign of world wide web. It is also a very effective marketing tool. But what make a microsite successful. Let's understand about the key ingredients of a microsite.
The document describes Beiersdorf's "How DO you DUO?" marketing campaign for their Duo skin care product line. The campaign included banners displayed online and a microsite that allowed visitors to participate by choosing a love position, sharing a love story, and viewing the product range. The microsite also outlined how to participate for a chance to win a prize.
Jerry Hunter discusses Amazon's approach to migrating internal IT applications to AWS. The key motivations are to reduce costs while maintaining performance and security standards. Amazon takes a phased approach starting with assessments, experimenting with pilots, and then migrating applications. Two case studies are described where broadcast video processing and a Remedy application saw benefits from AWS including cost savings, scalability, and availability.
Microsites What Are They & What Do They Do...Really? Digital Dealer 10 Naked Lime Marketing
Microsites aren't just another website you stick on the net and try to rank. They are websites with a specific goal and purpose...Convert more visitors to leads.
Microsites fulfill on the promise made by the ad, remove the distractions of a main website, tell the story and have a clear single call to action.
This document provides an overview of the AWS Certified Solutions Architect - Associate certification. It outlines the exam structure, including the number of questions, time limit, passing score, validity period, and cost. It also describes the main subject areas covered in the exam, including designing highly available, cost-efficient and fault-tolerant systems on AWS. A calendar of meetings for a study group is provided, along with example exam questions, recommended materials and a recap of the agenda.
The document discusses best practices for creating microsites. It defines a microsite as a smaller individual website used to support, enhance and supplement a primary website. Microsites are often used to target niche audiences, add value to brands, and engage users. Key best practices include choosing an appropriate size and scope, selecting a branded domain name, creating compelling calls to action, tying the brand identity, optimizing for search engines, and promoting the new site.
Pinterest for B2C Marketing Strategies That WorkRegalix
The document discusses the benefits of using Pinterest for B2C marketing strategies. It outlines how Pinterest has grown significantly in users and engagement rates. It then describes several key benefits businesses can realize, including increased brand reach, customer engagement and insights, and traffic and potential sales. Finally, it provides examples of tactics B2C companies can implement, such as promoting customer lifestyles, showcasing brand personality, holding contests, crowdsourcing, and more.
The document describes Beiersdorf's "How DO you DUO?" marketing campaign for their Duo skin care product line. The campaign included banners displayed online and a microsite that allowed visitors to participate by choosing a love position, sharing a love story, and viewing the product range. The microsite also outlined how to participate for a chance to win a prize.
Jerry Hunter discusses Amazon's approach to migrating internal IT applications to AWS. The key motivations are to reduce costs while maintaining performance and security standards. Amazon takes a phased approach starting with assessments, experimenting with pilots, and then migrating applications. Two case studies are described where broadcast video processing and a Remedy application saw benefits from AWS including cost savings, scalability, and availability.
Microsites What Are They & What Do They Do...Really? Digital Dealer 10 Naked Lime Marketing
Microsites aren't just another website you stick on the net and try to rank. They are websites with a specific goal and purpose...Convert more visitors to leads.
Microsites fulfill on the promise made by the ad, remove the distractions of a main website, tell the story and have a clear single call to action.
This document provides an overview of the AWS Certified Solutions Architect - Associate certification. It outlines the exam structure, including the number of questions, time limit, passing score, validity period, and cost. It also describes the main subject areas covered in the exam, including designing highly available, cost-efficient and fault-tolerant systems on AWS. A calendar of meetings for a study group is provided, along with example exam questions, recommended materials and a recap of the agenda.
The document discusses best practices for creating microsites. It defines a microsite as a smaller individual website used to support, enhance and supplement a primary website. Microsites are often used to target niche audiences, add value to brands, and engage users. Key best practices include choosing an appropriate size and scope, selecting a branded domain name, creating compelling calls to action, tying the brand identity, optimizing for search engines, and promoting the new site.
Pinterest for B2C Marketing Strategies That WorkRegalix
The document discusses the benefits of using Pinterest for B2C marketing strategies. It outlines how Pinterest has grown significantly in users and engagement rates. It then describes several key benefits businesses can realize, including increased brand reach, customer engagement and insights, and traffic and potential sales. Finally, it provides examples of tactics B2C companies can implement, such as promoting customer lifestyles, showcasing brand personality, holding contests, crowdsourcing, and more.
This document discusses microsites and user experience design for microsites. It defines a microsite as a smaller, focused website that supports a primary website. Microsites typically focus on one main topic or theme and target a specific audience. The document outlines common characteristics of microsites and discusses their purpose and desired user actions. It then covers key elements of user experience for microsites, including design, content, usability, and functionality. Finally, it provides considerations for planning and collaborating on successful microsite projects.
Is Your Content Resonating? How to Build Connections With ContentUberflip
You've been creating content for a while now, but is it really resonating with your audience?
Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.
In this presentation, Uberflip's Hana Abaza and SnapApp's Lena Prickett provide actionable tips for how to deliver a powerful experience full of content that resonates with your audience.
You’ll learn:
- How to get to know your audience and identify what will resonate with them
- How to find the data you need to continue creating and delivering resonant content
- How to organize your content and provide an engaging content experience
20 Signs You're Probably Not Working For a Social BusinessPaul Taylor
*Note: Creative Commons attributions on this deck are incorrect - currently investigating/fixing!*
We all want to be a social , collaborative business. How do we know when we’ve achieved it?
Here are 20 signs that we’re probably not there yet. Special Star Wars Edition!
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingBrian Honigman
Learn which of the three beneficial approaches your organization should select for each piece of content. Whether you're looking to educate, entertain or convince your audience, creating the right content for their needs can be the indirect appeal that builds a long-term connection between these consumers and your brand.
You create content on a regular basis, but are you measuring your work? Have you established KPIs? Have you documented a content marketing strategy that you're measuring against? Are you measuring the right things, or are you simply looking at vanity metrics? Find out how to have measurement success by reading some words of wisdom from some of our Content Marketing World speakers in the last of a 3-part ebook series produced by our friends at TopRank Online Marketing in conjunction with the #CMWorld team.
OgilvyRED - Dollars and Sense of ConnectivityOgilvy
Mobile connectivity has the potential to provide significant economic and social benefits globally, but its impact depends on factors like infrastructure development and affordability. The mobile connectivity ecosystem involves infrastructure providers (carriers), services/content providers, and consumers. While carriers play a pivotal role by operating networks, the benefits are not evenly distributed. In developed nations, higher bandwidth enables services like video streaming but in developing areas, basic connectivity can improve access to information, resources and opportunities that positively impact areas like health, education and economic growth. Ensuring widespread affordable access remains an ongoing challenge.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
The document discusses findings from a survey of Millennials and Gen Xers in Australia regarding their financial behaviors and expectations. Some key findings about affluent Millennials include:
- They have a progressive view of the future financial industry and are confident about their own financial success due to decisions made now.
- They prefer to conduct their own research but also value validation from financial advisors.
- They are loyal customers of financial institutions they trust but are also open to offerings from non-financial brands.
- Social media plays a central role in their financial decisions and they demand a deeper connection with financial services providers.
How to get Content Perfectly Optimized for Users and SEOSean Si
Wojtek Mazur's presentation on the SEO Summit 2016 touching base on how to optimize content in the best way possible so that it would be appreciated by users and ranked by search engines
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
The document summarizes key takeaways from the SXSW conference. Some of the main topics discussed include: 1) The importance of designing technology with purpose and creating positive human experiences. 2) How collaboration between companies can drive innovation. 3) The value of not being constrained by audiences and taking creative risks. 4) The growing role of virtual and augmented reality. 5) How the rate of technological change is accelerating exponentially. 6) How cognitive computing is being applied across many domains to solve problems. 7) Emerging technologies like self-driving cars that are closer to widespread use than perceived. 8) How ubiquitous computing is already integrating technology into many aspects of life. 9) The growing role of robots and focus on
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
Modern web app development requires a focus on usability and intuitive interfaces for various platforms. Developers must gather user feedback early in agile development cycles and measure everything. While experimenting is good, business apps should use established technologies and APIs wisely since they can change drastically and negatively impact the app. Code organization is also important to avoid maintenance issues.
Mobile application development has greatly advanced in recent years, driving digital marketing and enterprise mobility. In 2015, personalization will be a major trend, with apps offering personalized content and services based on individual user data. Mobile payments are also expected to grow significantly with more secure payment solutions being integrated into mobile apps. Hybrid app development combining HTML5 and native platforms is becoming popular as it allows for faster development across platforms while maintaining a good user experience. Overall, mobile apps in 2015 will see improvements in design, performance, functionality, and content due to advancing hardware capabilities.
Since the inception of smart phones people have been talking about what's next due to which we have already witnessed a hell lot of advancements in the field of mobile app development. But, there is more to it. Let's checkout what is the future of mobile app development.
The need of mobile devices has ushered in the recent times of exemption when it comes to getting the data we need at the very moment we need it. Google has even coined a term to describe this nature: micro moments.
“Micro-moments occur when people reflexively turn to a device — progressively a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something,” Google said.
Local and other business owners can capitalize on this mobile-inspired, micro-moments trend by taking the following ten actions.
This document discusses microsites and user experience design for microsites. It defines a microsite as a smaller, focused website that supports a primary website. Microsites typically focus on one main topic or theme and target a specific audience. The document outlines common characteristics of microsites and discusses their purpose and desired user actions. It then covers key elements of user experience for microsites, including design, content, usability, and functionality. Finally, it provides considerations for planning and collaborating on successful microsite projects.
Is Your Content Resonating? How to Build Connections With ContentUberflip
You've been creating content for a while now, but is it really resonating with your audience?
Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.
In this presentation, Uberflip's Hana Abaza and SnapApp's Lena Prickett provide actionable tips for how to deliver a powerful experience full of content that resonates with your audience.
You’ll learn:
- How to get to know your audience and identify what will resonate with them
- How to find the data you need to continue creating and delivering resonant content
- How to organize your content and provide an engaging content experience
20 Signs You're Probably Not Working For a Social BusinessPaul Taylor
*Note: Creative Commons attributions on this deck are incorrect - currently investigating/fixing!*
We all want to be a social , collaborative business. How do we know when we’ve achieved it?
Here are 20 signs that we’re probably not there yet. Special Star Wars Edition!
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingBrian Honigman
Learn which of the three beneficial approaches your organization should select for each piece of content. Whether you're looking to educate, entertain or convince your audience, creating the right content for their needs can be the indirect appeal that builds a long-term connection between these consumers and your brand.
You create content on a regular basis, but are you measuring your work? Have you established KPIs? Have you documented a content marketing strategy that you're measuring against? Are you measuring the right things, or are you simply looking at vanity metrics? Find out how to have measurement success by reading some words of wisdom from some of our Content Marketing World speakers in the last of a 3-part ebook series produced by our friends at TopRank Online Marketing in conjunction with the #CMWorld team.
OgilvyRED - Dollars and Sense of ConnectivityOgilvy
Mobile connectivity has the potential to provide significant economic and social benefits globally, but its impact depends on factors like infrastructure development and affordability. The mobile connectivity ecosystem involves infrastructure providers (carriers), services/content providers, and consumers. While carriers play a pivotal role by operating networks, the benefits are not evenly distributed. In developed nations, higher bandwidth enables services like video streaming but in developing areas, basic connectivity can improve access to information, resources and opportunities that positively impact areas like health, education and economic growth. Ensuring widespread affordable access remains an ongoing challenge.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
The document discusses findings from a survey of Millennials and Gen Xers in Australia regarding their financial behaviors and expectations. Some key findings about affluent Millennials include:
- They have a progressive view of the future financial industry and are confident about their own financial success due to decisions made now.
- They prefer to conduct their own research but also value validation from financial advisors.
- They are loyal customers of financial institutions they trust but are also open to offerings from non-financial brands.
- Social media plays a central role in their financial decisions and they demand a deeper connection with financial services providers.
How to get Content Perfectly Optimized for Users and SEOSean Si
Wojtek Mazur's presentation on the SEO Summit 2016 touching base on how to optimize content in the best way possible so that it would be appreciated by users and ranked by search engines
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
The document summarizes key takeaways from the SXSW conference. Some of the main topics discussed include: 1) The importance of designing technology with purpose and creating positive human experiences. 2) How collaboration between companies can drive innovation. 3) The value of not being constrained by audiences and taking creative risks. 4) The growing role of virtual and augmented reality. 5) How the rate of technological change is accelerating exponentially. 6) How cognitive computing is being applied across many domains to solve problems. 7) Emerging technologies like self-driving cars that are closer to widespread use than perceived. 8) How ubiquitous computing is already integrating technology into many aspects of life. 9) The growing role of robots and focus on
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
Modern web app development requires a focus on usability and intuitive interfaces for various platforms. Developers must gather user feedback early in agile development cycles and measure everything. While experimenting is good, business apps should use established technologies and APIs wisely since they can change drastically and negatively impact the app. Code organization is also important to avoid maintenance issues.
Mobile application development has greatly advanced in recent years, driving digital marketing and enterprise mobility. In 2015, personalization will be a major trend, with apps offering personalized content and services based on individual user data. Mobile payments are also expected to grow significantly with more secure payment solutions being integrated into mobile apps. Hybrid app development combining HTML5 and native platforms is becoming popular as it allows for faster development across platforms while maintaining a good user experience. Overall, mobile apps in 2015 will see improvements in design, performance, functionality, and content due to advancing hardware capabilities.
Since the inception of smart phones people have been talking about what's next due to which we have already witnessed a hell lot of advancements in the field of mobile app development. But, there is more to it. Let's checkout what is the future of mobile app development.
The need of mobile devices has ushered in the recent times of exemption when it comes to getting the data we need at the very moment we need it. Google has even coined a term to describe this nature: micro moments.
“Micro-moments occur when people reflexively turn to a device — progressively a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something,” Google said.
Local and other business owners can capitalize on this mobile-inspired, micro-moments trend by taking the following ten actions.
The year 2014 has given us some sensational design trends. As the year 2015 has already begun, we are bound to discuss this year’s design trends as per our tradition. This post is all about the new year’s design trends. Let’s dig in straight away.
Why is SEO imperative for Ecommerce? Well, 44% of every online buying starts with an online search (IPSOS 2012). Determining that your products and services can be discovered effortlessly on search engines such as Google can be the characteristic between an eCommerce business that fails or succeeds. Colossal part of effective Search Engine Optimisation (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.
This document provides a portfolio of UI/UX designs for various mobile apps, including designs for a social media app, real estate app, car selling app, restaurant booking app, bakery app, veterinary clinic app, hosting app, and devotional app. For each design type, there is a brief description and screenshots of the UI/UX design. The document also includes contact information for Vajrakaya Technologies.
The document describes a mobile app called "Auto Service Station Near Me" that helps users locate the nearest authorized vehicle service stations. The app allows users to search for stations by vehicle make, view nearby and city-specific stations, navigate to stations using GPS, call stations, and get alerts about vehicle services. A content management system is also described that allows service stations to manage their data through a web portal, including dealer records, reports, accounts, and more. Key components used to develop the app are listed. Screenshots of the app's various features are also included.
Vajrakaya Technologies is a company that helps optimize businesses through technology development and product creation. Their values include courage, teamwork, collaboration, excellence and efficiency. They offer services such as mobile and web app development, cloud services, software development, project management, and graphics/media. They have experience developing successful projects for clients across various industries while maintaining confidentiality.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
2. Vajrakaya
Design | Develop | Brand
A microsite has the power to feature a product, launch a promotion,
or augment a marketing campaign in a way that full websites or
more conventional marketing cannot. The single or small collection
of pages microsites consist of is meant to engage user interaction
while conveying information in a creative way.
3. Vajrakaya
Design | Develop | Brand
When Should Create A Microsite?
If you’re looking to promote a specific campaign, then a microsite
is a great solution. The initial step in analyze whether a microsite
will give value to your brand is to evaluate your marketing needs.
A microsite is a perfect solution for establishing an exclusive space
for users to interact with your campaign or product. Instead of
offering many navigational options like a full website, it drives users
to one specific goal.
A Focused Topic
Since the many options of a full website are evacuated from a microsite,
it has room to give in-depth knowledge and focus on one topic or
product. If users click on your microsite, they are likely to be
engrossed in its content, so it’s essential to offer them quality
information on that particular subject. Staying focused makes for
an effective message and prevents confusion.
Quality Of Information
Microsite Design: When designing a microsite, consider the goal
you are trying to attain. You might want to bring awareness to a
particular subject and create a call to action, get users to make a
purchase, or launch a marketing campaign that ultimately drives
users to convert by interacting with the brand.
Once your goal is established, tailor your information to be concise
and intentional in achieving that goal. Users should be able to
immediately acknowledge the purpose of your microsite, as well as
gain useful information from it. Information is really what drives a
good microsite.
4. Vajrakaya
Design | Develop | Brand
Creative Microsite Design
A microsite is an excellent way to branch out from the design of
your main site and display your style and skills. It might portray your
brand in a new light – one that connects more closely to users and
makes a creative impact on them.
As you can see, there are endless possibilities for your microsite
design, building a microsite, style, content, and message. That’s
the beauty of these websites as they remain flexible and focused to
a single motive.
5. Vajrakaya
Design | Develop | Brand
91-9762253305
sales@vajrakayatechnologies.com
Address: Vajrakaya Technologies,
Plot no : C 8, A Road, Satpur MIDC,
Nashik 422007, India