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Well.ca
 Ali Asaria
   Velocity 101
 September, 2009
What makes a
company amazing?
Great companies
put their customers
        first.
Quality of Service
• Free shipping
• Don’t time calls
• Pay for returns
• Hand-written notes
• Clear 1-800 #
Great companies
are transparent.
Great companies
are in this for the
    long haul.
Great companies
   are always
   innovating.
Great companies
are Lean and Agile.
Great companies
   are always
measuring, always
    learning.
Our Customers
Our Customers
Our Customers

      • Women
      • Ages 25-39
      • 3:00 PM peak
      • 85% Urban
Great companies
 are competitive.
They want to win.
Great companies
  are not built
   overnight.
Great companies
 are always looking
to expand 10X, 20X,
   100X. They are
       hungry.
Garnier
 Pampers
 Pantene
              Number of Products on
Burt’s Bees         Well.ca
  Biore
  Kotex
  L’Oreal
 Slimfast
  Durex
  Maalox
  Visine
    ...
Great companies
 don’t market.
Great companies
invest in themselves
 by investing in their
  value proposition.
Do something
 interesting.

          launch of
        free shipping




 2006   2007       2008
Great companies
   are always
   executing.
Great companies
  don’t create
 products, they
create religions.
Livechat from a little while ago:
“Lots of products to choose from, easy navigation, fast
easy checkout, and super-fast shipping!!! Fast, zippy,
and totally un-hassley! Great customer service, and
communication!!! Thanks!!! :)”
Susan - Stella, Ontario
Great companies
invest in their staff.
Well.ca
 Ali Asaria

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What Makes a Company Amazing? Velocity 101 Presentation, September 2009