What is the PESO Marketing Model?
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The PESO marketing model organizes all of the marketing channels at a brand’s disposal into 4 discrete groups. This high level view helps us see how we can integrate additional channels into new or existing programs. The PESO model is like a map that allows strategists to plot high level strategy and street level content tactics. It also makes me like it because it looks like a beautiful flower to me :) PAID MEDIA: Exchanging money for distribution, whether an ad or content EARNED MEDIA: Trading valuable content for an established authority’s audience SHARED MEDIA: Online word-of-mouth where content gets shared if it's worth talking about OWNED MEDIA: Content that attracts and nurtures an audience that seeks you out
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