What is the Growing Importance of Rural Marketing in the India Economy?

In the previous few decades, the Indian market has grown significantly. Previously, businesses concentrated their efforts on meeting the needs of metropolitan consumers. However, today's marketers' attention has switched to rural India, which is the true bazaar for them. To get into this massive blue ocean market, major corporations are implementing innovative marketing methods. Rural India is establishing itself as a significant market for a variety of goods and services, whether consumer goods, white goods, or financial services. Read less