Why Today's Marketer is Preferring Digital Marketing Over Traditional Approach?
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The number of potential clients you can find online is significantly larger than the number of people you'll be able to attract through offline media. You may reach a large audience in a cost-effective and measurable way by using digital marketing.
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Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channelsRecently uploaded (20)
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The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
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Digital Marketing Trends - Experts Insights on How
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Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
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Core Web Vitals SEO Workshop - improve your performance [pdf]
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DMF Portfolio Piece Smart Goals - Artist Management.docx
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Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
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How to Use AI to Write a High-Quality Article that Ranks
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...