The document introduces the Entertainment Identifier Registry (EIDR), which develops and manages a registry of global unique identifiers for movies and TV content based on the ISO DOI standard. EIDR aims to facilitate automation in the media industry by providing accurate content identification that can work across barriers like language and delivery methods. A well-designed universal ID system like EIDR helps reduce manual work, control costs, and improve the consumer experience by maintaining process velocity and simplifying regulatory compliance. EIDR has widespread adoption from major studios and companies, with over 2 million registered IDs covering 97% of content for its members.

1. Finally, it eases tracking entitlements and attributions, preserving the access and authorship rights in this
ever-expanding delivery matrix while streamlining contractual and regulatory compliance.
Introduction to EIDR & Content Identification
March 2018
The broadcast, media, and entertainment industries face ever-increasing
demands on the variety of content, delivery methods, and business models
they must support. All while needing to adjust to fragmented audiences
that are divided-up between these different combinations of content ×
delivery × business models.
A greater level of automation becomes therefore a necessity to service these markets in a practical,
economical way. And a key to successful automation is accurate identification, since you cannot
automate what you cannot reliably identify. Relying on simple identifiers, such as the content title or
synopsis, will not work across language barriers; technical variations, e.g. SD vs UHD; delivery
methods; multi-party exchanges; and the ever expanding worldwide content catalog.
An audiovisual content ID is analogous to ISBN numbers for books and EAN codes for
Consumer Packaged Goods – creating a unique serial number for identification,
delivery, and audience measurement.
A well-designed, universally-unique ID has proven
to reduce manual touch-points along production,
processing, transmission and consumption chains.
This results in maintaining process velocity and
content capacity, reducing errors, controlling
costs, and, ultimately, improving the consumer’s
experience. It also greatly simplifies compliance
with European content portability measures.
As a not-for-profit industry consortium, EIDR (Entertainment Identifier Registry) develops and manages an
API-accessible registry of global IDs for all movie and TV content based on ISO’s read-for-free DOI (Digital
Object Identifier) standard.
In addition to nearly all the major US and select European film
studios, EIDR's international membership includes Amazon,
Disney, the British Film Institute, Comcast, Google, HBO,
Viacom, Showtime, ITV, Microsoft, Netflix, Studio Canal,
Swisscom, Veronica, Viaplay, and many more.
EIDR has a high level of usage by its adopters:
97% content coverage in networks $140 saved per title throughout the distribution cycle 2M+ Registered IDs
For more information please contact: Will Kreth – Executive Director wkreth@eidr.org +1-917-714-4532 eidr.org