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What is Brand Personality?
A set of emotional human attributes that a
brand comprises
Example


Nike - someone who is excited,
energetic & ready-to-go


Volvo - stands for safety
Why is Brand
Personality important?
It helps people better understand the
brand
1.
It's the foundation of the relationship that a
customer builds with a brand
2.
Would you like to learn
more about Brand
Loyalty?
Up Next Brand Loyalty
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