This document defines an IPA as an Income Producing Activity, which are the most important activities for a business to focus on daily. IPAs directly correlate to generating income, such as following up with customers to offer additional products or emailing sales videos to leads. The document recommends identifying your business's IPAs and prioritizing them at the top of your daily to-do list to increase income and focus on the most important tasks.

1. What is an IPA?
by Trevor Granger | on April 24, 2013
Are you wondering what an IPA is?
Sorry, this ain’t the kind you drink. This is for your business.
IPA’s are one of the most important parts of your business.
Why is that?
It’s because the I in IPA stands for Income. And your business won’t survive without an income.
What is an IPA?
IPA stands for income producing activity. You are going to want to focus on IPA’s in your business
everyday.
When you sit down to decide what you are going to do today in your business, your first priority is
going to be your IPAs.
Every business has different IPAs so it is important that you identify yours so you can prioritize your
actions every day.
If you have a full list of actions you need to take in your business. Make sure that your IPAs are at the
top of your list.
You do those first.
Everything else is secondary.
What If There is an Emergency?
If there is an emergency in your business of course take care of it. But, I’ve heard of quote from Eben
Pagan, a man who has built multimillion dollar empires of info products and marketing online.
Eben Pagan says:
In business, the things that are important don’t need to happen right now, and
the things that do need to happen right now, generally aren’t important.
This man is one of the most successful Internet marketers and creators of information products on the
Internet today.
I take his courses and read what he has to say.
What are my IPAs?
So you have a list of things to do for your business.

2. Are any of them IPAs?
Probably not.
Be very strict with your list. Does any of your actions directly correlate into income for your
business?
Your list may look something like this:
1. Create logo for business
2. Deposit checks into bank
3. Adjust sales page on website
4. Follow up with customer about their purchase
5. Email Leads your sales video
6. Write a blog post about “topic related to your business”
7. Tweet your latest blog posts
8. SEO your blog posts for Google
The list can go on and on.
What on the list is an IPA?
Number 4 and 5 are IPAs.
Why are those IPAs?
Because they directly correlate into more money for your business.
When you follow up with a customer that recently purchase something from your business. You are
going to want to follow up and ask about their needs and goals.
This is almost always going to lead into an up sell if you are selling the right products.
Number 5 is an IPA because when you email your leads your sales video. If it’s a great sales video,
and you have the right leads, you are going to get sales from your video.
My Homework For You:
I want you, for the next 30 days, to look at your action plan each day and identify your IPAs.
Doing this is going to help you prioritize your day and increase your income.
Once you identify your IPAs, put them at the top of your list and do those actions first.
No exceptions, do those actions first.

3. There are a million distractions in the life of an entrepreneur so you are going to want to do the most
important actions first. Because you don’t know what is going to come up later in the day.
*IMPORTANT*
I want you to be very successful in your business. That is why I am coaching the next 30 people that
join my team.
You are not going to get this anywhere else.
You also need the right tools for success.
Learn more about the Viral Blogging System Now
Go to
www.LucrativeHomeBusinesses.com
Thank you for reading my blog. I appreciate you taking the time to educate and invest in your
success.