2. What have you learned from your audience
feedback?
Interview OR Questionnaire
- Can be anonymous so not much chance of
-Gives more personal responses demand characteristics
- Longer detailed answers - Quick and easy to carry out
- Helps the interviewer to see a person’s - Can receive both Quantitative and some
responses to their product Qualitative data
- Enables the interviewer to get reliable However,
data and help the audience answer things -People may not answer the questions how I
in the way they want (For example, they
want them to if they don’t understand what I
may not understand the question properly
am trying to ask
on a questionnaire)
- May not give reliable data as they could get
However
bored after some questions and start putting
-Time consuming whatever they want down
- Hard to process all the data - Doesn’t allow the participant to give really
long and detailed answers
3. What have you learned from your audience
feedback?
Advantages and Disadvantages of Quantitative/Qualitative data
Quantitative Qualitative
Pros of using this type of data
Pros of using this type of data
- Quick to get - Enables the person to go into
thorough detail
- Easy to process - Gives a more personal view and
- Receives a general idea of views is more reliable
and opinions
Cons of using this type of data
Cons of using this type of data
-Doesn’t get a detailed response - Hard to process the information
- Time consuming
- Doesn’t allow the audience to
give a description of why they
liked/disliked certain things
4. What have you learned from your audience
feedback?
To gain my audience feedback I decided to set up focus groups to watch my
music video and then answer the questions from a questionnaire I had
created. This would able me to get a mixture of both detailed qualitative
answers and Quantitative data
To make sure I received Quantitative and Qualitative data my Questionnaire
included both open and closed question.
I also allowed the group to speak out and say anything they liked/disliked
about my video to get a more detailed answer and opinion, just like an
interview would.
5. What have you learned from your audience
feedback?
My Questionnaire
Music videos questionnaire What do you use to view music videos?
MySpace [ ]
Gender: Msn video [ ]
• Male [ ] YouTube [ ]
• Female [ ] Other (Please state) [ ]
Age : __________________________ __
• Under 18 [ ] What devices do you use to watch music
How often do you normally watch music videos?
• 18 – 25 [ ] videos?
• 26 – 35 [ ] TV [ ]
• 36 – 40 [ ] Internet [ ]
Every day [ ] IPod [ ]
• 40+ [ ] Every Week [ ] Computer [ ]
Every Month [ ] Mobile Phone [ ]
Occupation: Other [ ] _______________________________
• Student [ ]
• Full-time job [ ]
• Part-time job [ ]
• Unemployed [ ] Do you prefer a narrative, What is your favourite genre?
performance) or concept based (e.g. Rap[ ]
live performance) driven music R'N'B [ ]
Do you watch music videos? video? Pop [ ]
Yes [ ] Performance [ ] Indie [ ]
No [ ] Narrative [] Classic [ ]
Concept [] Western [ ]
Which music channel do you use the most? All three [] Rock [ ]
The Hits [ ] Hip Hop [ ]
Viva [ ]
MTV [ ]
Other [ ]
In your opinion, what makes a music video interesting?
6. What have you learned from your audience
feedback?
Results from my Questionnaire
1. Are you male or female? 2. Are you
12-13 14-15 16-17 18+
Female
18+
Male 1st Qtr
16-17
14-15
0 2 4 6 8 12 - 13
0 2 4 6
7. What have you learned from your audience feedback?
Results from my Questionnaire and from Focus Groups
7. What did you like about my music video?
“the editing transitions are very “the use of shot types and variation
good” in technique”
“Strong actor”
“It was great as it kept to the “The part where the images flash is
songs lyrics very effective”
“it related well to the target
audience”
“The lip sync bits were “The acting ability of your
good” main character”
“feeling of emotion
throughout the video”
8. What have you learned from your audience
feedback?
Results from my Questionnaire and from Focus Groups
8. What things in my trailer would you change?
“not enough of the main actor “some of the focus shots were
singing” annoying”
“the flashing imagery made it hard to keep
focused on the actor/artist”
“not enough facial shots of the
artist”
“Maybe show more variety in the
editing skills”
9. What have you learned from your audience
feedback?
Results from my Questionnaire
9. Did you find the music video…
Yes Total No Total
Interesting 11111111 8 0
sad 11111111 8 0
Boring 0 1111111 7
slow 11111 5 11 2
Different 111111 6 11 2
Conventional 111111 (1/2)(1/2) 6 (1/2)(1/2) 0
emotional 11111 5 11 2
Unrealistic (1/2) 0 111111 (1/2) 6
Easy to follow 11111111 8 0
½ - Is where people have said sort of
10. What have you learned from your
audience feedback?
Technology –
I uploaded my video onto YouTube as well as Facebook in order to get ratings and
feedback. From doing this it enabled various people to go into detailed criticism without
having a certain question they needed to answer.
11. What have you learned from
your audience feedback?
Negative Feedback I received was...
-Could have made the lip syncing parts more clear (by putting them on voiceover
type) as they were sometimes hard to hear - Need to do some fine tuning with the
sounds
- Have quicker paced shots
- Show more variation with the editing
- Because of the B&W it was very depressing
12. What have you learned from your
audience feedback?
Positive Feedback for my video...
- Very watchable
- The song is emphasised in the video
- Could tell it was aimed at teenagers
-Had good camera angles and focus techniques
- Really liked the separate sequences
- Good editing transitions
- Thought the effects like the focus ranges suited the song and scenes
13. What have you learned from your
audience feedback?
“Good video :)
Love the song, classic!!! Couple of small things,
“Great music video :D the camera focus tricks were annoying to
Looks good, you can tell it's target audience is watch but overall I loved it! :D”
aimed at teenagers. The setting of the is great
Music tied in well with the scenes, you could
“nice video, quality could do with a bit of an
tell what was going to happen by the type of
up, post production stuff mainly, otherwise
music.
awesome. you also conveyed emotion well,
loving the bit with luke singing over the
Other than that small analysis i don't know
landscape.”
what to write :s
But it's a great video, entertaining and I'd “This is actually one of the best music videos
probably watch it if it was an actual t.v show. I've ever seen :D lol intro is legendary :D very
Great job XD” good videor could be a hit :) xx”
14. What have you learned from your
audience feedback?
Evaluation of feedback
The feedback I received from the questionnaires, focus groups and the various
internet sites such as YouTube and Facebook, enabled me to reflect on my project
and the scenes/effects that were seen as less realistic. Therefore, allowing me to
improve my work and create the most professional piece of work possible.
However, although I did receive some very good feedback, they were completed by
very similar age groups and therefore doesn’t give me a diverse range of answers.
Next time, I would do a pilot questionnaire just to check that my questions are
asking for the right thing, I would also ask a larger sample of people.
15. What have you learned from
your audience feedback?
Audience feedback is essential for the success of a project, as it enables you to
see mistakes you may not have noticed as well as to see how your target
audience responds to your piece of media.
This is very important as you would want to attract your target audience and
feedback ensures you are following the conventions and attending to your
audiences interests and expectations. For example; with my own video the
majority of my target audience thought that the focus shots were to often and
could have been quicker and could have included more lip syncing.
