The document outlines expectations for editors in the journalism field, highlighting the importance of technical skills, soft skills, and the development of a personal brand. It offers guidance on creating effective resumes and cover letters, emphasizing storytelling and unique personal experiences to stand out to potential employers. Networking and internships are also key components in gaining entry into the journalism industry.

1. What Do Editors Expect?

2. Large photo/artwork caption

3. Executive Director, Donald W. Reynolds National Center for Business Journalism Editor, Lexington (Ky.) Herald-Leader Executive Editor , The News-Sentinel, Fort Wayne, Ind. Managing Editor , News & Rec ord, Greensboro, N.C. Business Editor , The Philadelphia Inquirer Austin Linda mug

4. Experience Technical skills Soft skills Personal brand From Clark Kent to…

5. Resume Cover letter Work samples Networking Interview And then, how do you get the job?

6. Internships JobsPage.com ChipsQuinn.org Newsfund.org Campus media Experience

7. Report/edit Write Multimedia skills Foreign language and multicultural skills Social media skills Computer-assisted reporting Search-engine optimization Technical skills

8. Initiative Judgment Teamwork Curiosity Willingness + ability to learn Enthusiasm Soft skills

9. Identifiable Specific promise of value Consistent Brand

10. Copious Notes blog Twitter Facebook LinkedIn Personal Web site Personal brand: Rich Copley

11. Personal brand Personal brand: www.richcopley.com

12. Personal brand http://mindymcadams.com/tojou/2009/journalists-must-build-a-personal-brand-10-tips/ www.knowem.com Samples of your best work should be linked. Your real work experience should be easy to find and scan quickly.

13. Personal brand Personal brand: www.laurenmichell.com

14. A mentor can be your editor, your editor’s editor or a non-supervisor who shows interest. Breaking In

15. “ No one-trick ponies need apply!" Julie Engebrecht , Content Director, Cincinnati Enquirer

16. Resume Cover letter Work samples Networking Interview And then, how do you get the job?

17. Name, address, phone, e-mail (not FoxyLady42@...) Objective – if not apparent Lead with most impressive – education or experience Go beyond job titles – count One page – no errors Resumes – who, what, when, where?

19. Regard it as a marketing brochure Do not repeat what’s in the resume Sell yourself Cover letter – the why

20. I am a junior at Smarty Pants U, majoring in journalism… Bland Pick a cover-letter lede – Breaking In

21. 2. I am currently looking for a summer internship in the print journalism industry and would like to be considered for such a position at your newspaper. Wordy Pick a cover-letter lede – Breaking In

22. 3. Each day, Barb Shook carried an armful of shirts into the dry cleaner, where I was working the counter to pay for my journalism studies. Finally, I had to ask Tell a story Pick a cover-letter lede – Breaking In

23. 4. In two summer internships, I have written more than 100 stories on everything from a murder-suicide to a tractor pull. Experience Pick a cover-letter lede – Breaking In

24. 4. As editor of my campus newspaper, I hold the record for… Experience Pick a cover-letter lede – Breaking In

25. 5. My experience at school and in a prior internship, as well as my knowledge of the area, make me a strong candidate for your job. Direct approach Pick a cover-letter lede – Breaking In

26. 6. It’s been said you’re only as good as your last story. Let me tell you what that was for me. Twist Pick a cover-letter lede – Breaking In

27. 7. There are few guarantees in life. I am one. Hire me, and you will not be disappointed. Confident Pick a cover-letter lede – Breaking In

28. 8. All the hours I spent in journalism class didn’t teach me as much about reporting as the summer I spent driving a cab. Autobiographical, interesting Pick a cover-letter lede – Breaking In

29. 8. I’ve been preparing for this job since I became a journalist – in the second grade. Autobiographical, interesting Pick a cover-letter lede – Breaking In

30. No more than 10 Show a range Online versions okay Do not shrink the type Work samples – the how

31. Networking http://businessjournalism.org/2010/02/25/networking-tips-for-better-business-stories-and-jobs/

32. Research the media outlet. Background your interviewer. 3 STARs: S ituation, T ask, A ction, R esult Have some questions. Thank you notes – one last marketing chance Interview

33. ? [email_address] http://slidesha.re/whatdoeditorsexpect