Linda Austin, executive director of the Donald W. Reynolds National Center for Business Journalism, presents "What Do Editors Expect." For more information about Linda Austin or the Reynolds Center, please visit businessjournalism.org.

1. What Do Editors Expect?

2. Large photo/artwork caption

11. Personal brand Personal brand: www.richcopley.com

13. Personal brand Personal brand: www.laurenmichell.com

14. A mentor can be your editor, your editor’s editor or a non-supervisor who shows interest. Breaking In

15. “ No one-trick ponies need apply!" Julie Engebrecht , Content Director, Cincinnati Enquirer

21. 2. I am currently looking for a summer internship in the print journalism industry and would like to be considered for such a position at your newspaper. Wordy Pick a cover-letter lede – Breaking In

22. 3. Each day, Barb Shook carried an armful of shirts into the dry cleaner, where I was working the counter to pay for my journalism studies. Finally, I had to ask Tell a story Pick a cover-letter lede – Breaking In

23. 4. In two summer internships, I have written more than 100 stories on everything from a murder-suicide to a tractor pull. Experience Pick a cover-letter lede – Breaking In

24. 4. As editor of my campus newspaper, I hold the record for… Experience Pick a cover-letter lede – Breaking In

25. 5. My experience at school and in a prior internship, as well as my knowledge of the area, make me a strong candidate for your job. Direct approach Pick a cover-letter lede – Breaking In

26. 6. It’s been said you’re only as good as your last story. Let me tell you what that was for me. Twist Pick a cover-letter lede – Breaking In

27. 7. There are few guarantees in life. I am one. Hire me, and you will not be disappointed. Confident Pick a cover-letter lede – Breaking In

28. 8. All the hours I spent in journalism class didn’t teach me as much about reporting as the summer I spent driving a cab. Autobiographical, interesting Pick a cover-letter lede – Breaking In

29. 8. I’ve been preparing for this job since I became a journalist – in the second grade. Autobiographical, interesting Pick a cover-letter lede – Breaking In

31. Networking http://businessjournalism.org/2010/02/25/networking-tips-for-better-business-stories-and-jobs/

33. ? [email_address] http://slidesha.re/whatdoeditorsexpect